Author: Smile Team

Donates 400 ‘Aircrafted KIDS by Emirates’ special edition school bags to Smile Foundation

New Delhi, India; 26 March 2025: Education is one of the greatest engines for societal development, laying a strong foundation for economic empowerment. To support India’s initiatives of making education accessible to its children, Emirates, the world’s largest international airline, has donated essential supplies and limited-edition, handcrafted backpacks from its ‘Aircrafted by Emirates’ collection to a non-profit organisation in India. 

India is making reforms in its education system, continuously improving its infrastructure and resources to provide equal opportunities to children across the country. To support their efforts in rolling out access to education for underprivileged children, Emirates assisted the students of Smile Foundation with their schooling by providing 400 practical, stylish backpacks filled with stationery, and learning supplies.

The organization was carefully selected as it serves local communities by creating a nurturing and inspirational space for disadvantaged youths to continue their education in a safe environment. The institute has a longstanding legacy of supporting youth and a particular focus on education. The initiative reinforces the airline’s commitment to ‘connecting communities’ by building enduring relationships and making meaningful differences in the destinations it serves. 

Mohammad Sarhan, Vice President Emirates for India, said: “Education is a fundamental right. In line with our support for UN Sustainable Development Goal number 4, focused on quality education, we are dedicated to ensuring that children, regardless of their circumstances, have access to the resources needed to learn and create an equitable future for themselves.”

“We are pleased to partner with Smile Foundation, that has been working for over two decades to ensure underprivileged children have the opportunity to progress, setting them on the path for a brighter, more productive tomorrow. The bags from the Aircrafted KIDS collection will support their mission as they are uniquely made and filled with stationery, books, and hygiene items to assist children in their daily tasks and learning. We are proud to share these bags, which are upcycled from materials from our aircraft. They connect children to Emirates’ history while demonstrating a sustainable use of resources.”

Santanu Mishra, Co-founder & Executive Trustee of Smile Foundation remarked, “Education of children is the key to a future full of potential and is instrumental in nation-building too. I firmly believe in the philosophy of civic-driven change, wherein responsible organizations and members of the civil society complement the governmental efforts. We appreciate Emirates for encouraging our children and our initiatives.”

Smile Foundation handpicked the specific bags they required from the ‘Aircrafted by Emirates’ collection, accounting for children of all ages. The backpacks were then handmade by Emirates Engineering in-house, with materials upcycled from the airline’s iconic A380 and B777 aircraft that underwent refurbishments. 

In addition to the bags, Emirates provided school and hygiene supplies such as pens, pencils, erasers, calculators, notebooks, sanitizers, soaps, other sanitary items and more. The airline also purchased books which blend culturally rich stories with interactive learning opportunities. The books can be swapped and discussed amongst the students, further developing their understanding of the material.

Under the Aircrafted programme more than 50,000 kg of materials from 191 aircrafts slated to undergo the airline’s interior cabin retrofit programme are expected to be recovered and repurposed. In addition to the donations made in India, Emirates provided organisations in Bangladesh and Pakistan with bags, bringing the total donation to 700 in Asia alone after donating 1,239 in Africa in the previous months

About Emirates

Emirates’ 39 years in India have been defined by progressive investment, partnership, and growth. In October 1985, Emirates launched flights from Dubai to Delhi and Mumbai which formed the base of its initial route network. Since then, Emirates has grown its India operations to serve a total of nine destinations across India – Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram. For more information on Emirates’ current operations, network, travel support, guidance, customer, and employee safety, visit www.emirates.com

About Smile Foundation

Smile Foundation is an Indian development organization directly benefiting over 1.5 million children and their families every year through impactful welfare projects on education, healthcare, skilling, and women empowerment spread across 27 states. Visit www.smilefoundationindia.org

Berger’s CSR initiative receives 7th ICC Social Impact Awards 2025 for its impact

Kolkata; 13^th of March 2025: Rezaul Hoque, from Naodapara village in Murshidabad district, used to a daily wage earner, staring at an uncertain future. However, his fate took a turn when iTrain on Wheels mobile upskilling project approached him to take up the free paint applicator’s training. Today, he is an established and sought-after master painter in his region and employs 18 other paint applicators. His story is not merely one of professional success; it is a narrative woven with challenges, perseverance, and a relentless pursuit of excellence.

The thought of a household paint applicator or the painter brings a man into the picture naturally. However, women too are disrupting this male-dominated sector across India. Thanks to iTrain on Wheels programme, an innovative CSR initiative from Berger Paints India Limited, implemented by Smile Foundation.

Amrutben from Madhapar village in Kachchh, Gujarat used to supplement her family income by working as a construction labourer not long ago.

Then came a moment that changed everything. When the iTrain on Wheels mobile training team came to her village, with a lot of hesitation, she became the lone female participant braving the unknown. “I learned valuable skills, mastered innovative painting skills and home decoration techniques. The specialized tools and equipment also brought confidence in me to take up work,” reminisced Amrutben.    

Today she has employed a team of eight to ten men, with a monthly earning ranging between Rupees 60,000 to 80,000. She says this is still unbelievable to her at times. The programme has transformed Amrutben from a labourer into a leader, proving that with right support and opportunities has helped her paint a brighter future.

The story of change is no different for Ferdinancy Laloo in Meghalaya’s Shillong. She has been a dedicated wife and mother of three who was finding it hard with her husband’s meagre income. Today she has turned her family’s fortune around, becoming an inspiration in the community.

There are 2.98 lakh paint applicators who have transformed their future in the last three years across 443 districts in 25 states and three UTs of India under iTrain on Wheels initiative.

Mr. Abhijit Roy, MD & CEO of Berger Paints India Ltd. said, “By empowering paint applicators, especially women in small towns and villages, we are investing in their future and helping them build a better life for themselves and their families. We are proud to be a part of their journey towards a brighter tomorrow through excellence in skills and with dignity.”

Mr. Santanu Mishra, Co-founder & Executive Trustee of Smile Foundation said, “Skill development plays a crucial role in the nation’s economic and social advancement. India faces a pressing need for skilled workers as well as job creators. We are thankful to Berger Paints India Ltd for its trust and the partnership for this unique and impactful CSR initiative.”

Berger Paints India Limited and Smile Foundation came together in 2021 to implement iTrain on Wheels programme. This upskilling initiative is aimed at honing the skills of unorganized paint applicators (household painters) by training them in contemporary painting techniques while simultaneously upskilling existing paint applicators (painters) to enhance their employability and earning opportunities. The paint applicators receive the skilling and training free of cost in their vicinity.

Besides technical skills development, the programme also places a significant emphasis on soft skills training, as well as entrepreneurial skills development.

An independent study on the programme shows that as many as 73 per cent of the respondents saw an increase in spending on vegetables and other nutritional food. This indicates a prioritization of health and well-being of the entire family and a comfortable standard of living. A significant 74 per cent of respondents have also purchased a vehicle each. It reflects their financial stability and an increase in the ability to realize their aspiration with the change in the income growth after completion of the iTrain programme. There has also been a corresponding increase in multiple expenditure areas related to family members.

As a recognition to the socio-economic impact that the initiative has been creating on the ground, iTrain on Wheels programme received the 7th Indian Chamber of Commerce Social Impact Awards 2025 under “Employment Enhancing Vocational Skills” category in Kolkata.

About Smile Foundation

Smile Foundation is an Indian development organization directly benefiting over 1.5 million children and their families every year through impactful welfare projects on education, healthcare, skilling, and women empowerment spread across 27 states. Visit www.smilefoundationindia.org

Smile Foundation aligns its initiatives closely with numerous governmental missions, complementing the vision of Nation Building in the process.

About Berger Paints India Limited 

Berger Paints India Ltd is an Indian multinational paint company, based in Kolkata. This company has 16 manufacturing units in India, two in Nepal, and one each in Poland Russia and Pakistan It has an employee strength of over 3,600 and a countrywide distribution network of more than 25,000 dealers.

With sincere dedication and hard work, Berger Paints India has completed 100 years of existence, revolutionizing the paint industry. 

Berger’s legacy has touched the lives of millions of people across the country and abroad. The company’s innovation and service excellence has allowed them to exceed customer expectations, achieving milestones successfully.