Cause Related Marketing

Empower Change Through Your Choices

Cause Related Marketing

Empower Change Through Your Choices

Cause Related Marketing

Builds
Top of mind
Brand Recall

Better
Customer
Engagement

Enhances
Brand Loyality
& Trust

Creates
Positive Brand
Perception

Emotional
Connect with
Consumers

QUICK facts

64%

of Indian consumers prefer to buy from socially responsible companies
(Source: Nielsen)

72%

of consumers are more likely to stay loyal to brands that support a cause
(Source: IICA)

60%

of consumers feel connected to brands that support social causes
(Source: JWT India)

29%

Checkout donation increases AOV by upto 29%
(Source: ShoppingGives)

74%

of Indian consumers recommend brands that support social causes
(Source: MSL Group)

WAYS TO PARTNER

Part
Proceeds

Purpose
Marketing

In-App
Donations

Point-of-Sale
Campaigns

Redeem
Points

Event
Sponsorship

Part
Proceeds

Purpose
Marketing

In-App
Donations

Point-of-Sale
Campaigns

Redeem
Points

Event
Sponsorship

Campaigns

Events

BRAND REACH

25M+

Social Media Users

1.5L+

Website Visitors

10L+

E-mailers Subscribers

BRAND REACH

25M+

Social Media Users

1.5L+

Website Visitors

10L+

E-mailers Subscribers

Our Partners In Change

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BRANDs SPEAK

Our cause-related marketing initiatives are not mere transactions; they are purposeful alliances driving both philanthropy and business growth. These collaborations embody a deep sense of responsibility and empathy, reflecting the values guiding us and our partner brands. Here, you’ll find testimonials from business representatives and individuals who have witnessed the positive outcomes of our collaborative efforts.

BRANDs SPEAK

Our cause-related marketing initiatives are not mere transactions; they are purposeful alliances driving both philanthropy and business growth. These collaborations embody a deep sense of responsibility and empathy, reflecting the values guiding us and our partner brands. Here, you’ll find testimonials from business representatives and individuals who have witnessed the positive outcomes of our collaborative efforts.

ABOUT SMILE FOUNDATION

Established in 2002, Smile Foundation is an Indian development organisation working for the welfare of children & their families in Education, Health, Livelihood, Women Empowerment and Disaster Response. You may support either of these causes through a Cause Related Marketing partnership with Smile. We are currently reaching out to over 15,00,000 children and families through more than 400 projects in over 2,000 remote villages and urban slums across 25 states of India.

ENQUIRY FORm

Phone

You may also write directly to Roopam Dhir at [email protected]

Reproductive & Child Health

Reproductive & Child Health is the pilot initiative of Swabhiman aimed at providing basic primary healthcare, addressing issues of pregnancy, newborn and child health, and facilitating access to public and private health facilities. Efforts are made to provide accessible and comprehensive reproductive health services, education, and resources to women of childbearing age. This includes promoting family planning methods, offering counseling on contraception, and ensuring access to contraceptives and family planning clinics. Through continuous communication activities in households and communities, the programme motivates, educates, and prepares expectant mothers for childbirth, highlighting an array of health issues including maternal and neonatal danger signs, nutrition, breastfeeding, and immunization. The programme envisages improvement in the health status of mothers, infants, and children in underprivileged communities by bringing healthcare services to their doorstep through specialized health camps and telemedicine centers that provide free diagnosis, counselling, medicines, and contraceptives.

Health Camps

Awareness Sessions for Women

Life Skills Session

Telemedicine

Counseling

Part Proceeds

Part of the proceeds from the sales of a product/ range of products goes towards charity. Many times the brands match the donation amount raised by consumers through such campaigns

Purpose Marketing

Mass media campaigns through which a brand commits to raise awareness and funds for a chosen cause through an integrated marketing approach

In-App Donations

Digital applications showcase Smile as a Charity Partner on their platforms from where consumers can directly contribute to the cause through an online donation portal

Paytm
Paytm

Listed Smile on the Paytm website & app as a charity partner through which consumers can directly donate

PhonePe
PhonePe

Listed Smile as a charity partner on the PhonePe app and website and featured our digital fundraising campaigns

BigBasket
BigBasket

Listed Smile as a charity partner on the Bigbasket app via Bigbasket Foundation through which consumers can directly donate

Point-Of-Sale Campaigns

Engaging consumers during check-out and encouraging contributions at the time they make transactions as voluntary donations

Amar Chitra Katha
Amar Chitra Katha

Enabled voluntary donations at checkout on the ACK website and conducted engaging sessions for children from Smile's Mission Education centres

Bag2Bag

Redeem Points

Consumers can use their gift coupons, rewards and loyalty points to make a contribution towards a good cause 

Gyftr
Gyftr

Listed Smile as a charity partner on the Gyftr website where consumers can contribute by redeeming reward points

Advantage Club
Advantage Club

Listed Smile as a charity partner where consumers can contribute by redeeming reward points

Points For Good
Points For Good

Listed Smile as a charity partner on the Points for Good website where consumers can contribute by redeeming loyalty points

Event Sponsorship

Become the Sponsor for one of our well-established fundraising events that have unique concepts and a wide outreach 

Supplementing & In Alignment with Government Initiatives

Disaster Response