Cause Related Marketing
Empower Change Through Your Choices
Cause Related Marketing
- Cause marketing is a collaborative effort between businesses and charitable organizations, aimed at aligning a brand's products or services with a specific social cause. It's more than just a transaction; it's a purposeful partnership designed to create a win-win situation for everyone involved. By incorporating cause marketing into your business model, we're taking steps to address important societal issues while delivering high-quality products to your customers. Cause marketing initiatives benefit the underserved communities in their improved living conditions, access to education, healthcare services, entrepreneurship skills and better livelihood opportunities due to the support garnered from the partnerships.
Builds Top of mind Brand Recall
Better Customer Engagement
EnhancesBrand Loyality & Trust
Creates Positive Brand Perception
Emotional Connect with Consumers
Builds Top of mind Brand Recall
Better Customer Engagement
EnhancesBrand Loyality & Trust
Creates Positive Brand Perception
Emotional Connect with Consumers
QUICK facts
64%
of Indian consumers prefer to buy from socially responsible companies
(Source: Nielsen)
72%
of consumers are more likely to stay loyal to brands that support a cause (Source: IICA)
60%
of consumers feel connected to brands that support social causes (Source: JWT India)
29%
Checkout donation increases AOV by upto 29% (Source: ShoppingGives)
74%
of Indian consumers recommend brands that support social causes (Source: MSL Group)
WAYS TO PARTNER
Part Proceeds
Purpose Marketing
In-App Donations
Point-of-Sale Campaigns
RedeemPoints
EventSponsorship
Part Proceeds
Purpose Marketing
In-App Donations
Point-of-Sale Campaigns
RedeemPoints
EventSponsorship
Campaigns
Events
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BRAND REACH
25M+
Social Media Users
1.5L+
Website Visitors
10L+
E-mailers Subscribers
BRAND REACH
25M+
Social Media Users
1.5L+
Website Visitors
10L+
E-mailers Subscribers
Partners
