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Healthcare Projects

Improving the Lives of the Underserved In Bangalore

Improving the Lives of the Underserved In Bangalore

Over the last two decades, Bangalore has witnessed rapid industrialisation resulting in improved infrastructure and booming technology sector. The growth has created vast wealth for many, but it has also exposed India’s IT capital to migration of people from different parts of Karnataka and other states resulting in increase in the number of slums as well in the city. According to reports, more than 2 million people of Bangalore, who constitute a quarter of its total population of 8.4 million, live in slums primarily due to their poor socio-economic conditions. Most of these slum residents are engaged in construction work or informal labour to make the ends meet.

Reportedly, the city has at least 600 slums and several other unaccounted squatter settlements. The inhuman conditions in these areas deny its residents their right to basic amenities, such as drinking water, sanitation, drainage system, toilets and garbage disposal. Unhygienic conditions, clubbed with overcrowding and poor ventilation, have made these slums a breeding ground for preventable and vector borne diseases like tuberculosis, diabetes, malaria and dengue. Lack of health-seeking behaviour and limited access to health facilities further makes it challenging for vulnerable communities, especially pregnant women and children, to lead a healthy life.

INTERVENTION

At Smile Foundation, we understand and believe that early detection and treatment can curb the spread of a disease and lead the underprivileged sections of the society towards healthy living. Hence, we have joined hands with Philips to bring primary healthcare services to over 10 slums in Bangalore including BK Nagar, Kempapura, Amruthahalli, Kodugehalli and Dasarahalli under the unique Smile on Wheels (SoW) programme. The primary aim of this intervention is to attend to the health of men, women and children residing in these slums, and provide a wide range of preventive, promotive and curative healthcare services at their doorstep.

To serve the purpose, a self-contained Mobile Hospital Unit is dispensed in the target areas with a team of medical experts and community mobilizers. The medical van has all the necessary lab equipment and other facilities to provide medical consultation, diagnosis and lab testing services to the beneficiaries along with free distribution of medicines. Street plays, health talks and other IEC activities are conducted to sensitise slum dwellers on the essence of nutrition and general hygiene. Pregnant women, being the ‘high-risk’ group, are given special counselling antenatal and postnatal care, immunization, breastfeeding and family planning. Referral services are also provided to connect the underserved communities with the government.

Project Highlights

  • The project will benefit at least 35,000 beneficiaries from 10 slum clusters in Bangalore, every year.

  • Regular OPDs are conducted every month to offer medical consultation, diagnosis, lab testing, and medicine distribution services.

  • Many IEC activities and school health programmes are organised on topics like Personal Hygiene, Nutrition and Family Planning to encourage health-seeking behaviour in men, women and children.

  • Awareness sessions are conducted to educate women on pregnancy and newborn care related issues like ANC/PNC, immunization and breastfeeding.

  • Referral services provided to patients in need of institutional care.

IMPACT

A total 76 OPDS organized

Total number of female beneficiaries was 1732

75 pathological tests were conducted so far.

A total of 2862 people benefited from the health care services provided

Categories
Education Projects

Education bringing joy to tribal families of Andhra Pradesh

Education bringing joy to tribal families of Andhra Pradesh

This project works for child development, health and tribal welfare of Ramnagar village in Andhra Pradesh. The target groups are the children of 3 to 18 year age group from poor tribal families of the catchment area of the project as well as from other tribal areas of Palavancha mandal of Khammam District.

Due to many reasons, including social taboo, inaccessibility, violent situations, child labour, assisting the parents to take care of toddlers and lack of awareness among the parents, the children of the village do not get a chance to go to school. The project aims to promote primary education of the poor tribal children.

In addition to this, the project strives to improve the quality of formal education for children in the tribal belts of Palavancha. Promoting health and healthy practices among the rural tribal children is also a part of the project.

Smile Foundation has partnered with Society for Integrated Rural Improvement (SIRI) for implementation of this Mission Education project.

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Livelihood Projects

Generating employment for slum dwellers of Jogeshwari

Generating employment for slum dwellers of Jogeshwari

This project aims towards the upliftment of the socio-economically backward population in the slums of Jogeshwari by providing them training for formal employment. Its main focus is to empower the underprivileged living in this slum, particularly women and girls, by inculcating the requisite skills in them and generating employment opportunities.

With a large percentage of the destitute population being settled in Mumbai, slum colonies have become an integral part of the city. Jogeshwari, which is home to more than 4 lakh people, ranks as the third largest slum area in the metropolitan.

This project is designed to motivate these deprived people and provide them a fair chance at white-collar jobs through formal training in soft skills, basic management and sales, computers and English proficiency.

The project also ensures their overall personality development through counseling sessions. Industry visits, live interactions with experts from different professional sectors and placement assistance further helps them choose their own career and work towards a better, brighter and more dignified future.

Smile Foundation has partnered with Society for Human & Environmental Development (SHED) for implementing this STeP project.

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Press Releases

‘HERE MY VILLAGE’ by Iranian Filmmaker Abas Aram wins big at the 5th Smile International Film Festival for Children and Youth (SIFFCY 2019)

‘HERE MY VILLAGE’ by Iranian Filmmaker Abas Aram wins big at the 5th Smile International Film Festival for Children and Youth (SIFFCY 2019)

New Delhi, 14 December 2019: Iran reigned supreme at the awards ceremony of the the 5th edition of Smile International Film Festival for Children and Youth (SIFFCY 2019) with Abas Aram’s ‘HERE MY VILLAGE’ winning as many as 4 categories that included Best Story, Best Director, Film Critics Circle of India and CIFEJ awards. Belgium was the next big winner with as many as 4 awards with ‘Binti’ by Frederike Migom shining bright receiving humongous applause from the audience. Featuring 150 films from 50 countries in over 30 different languages, SIFFCY 2019 screened socially relevant cinema, intending to initiate a positive change in the world by impacting the youth with the films.

With as many as 7 categories and 17 awards, the ceremony got the attention of international critics and cinema-enthusiasts. The categories of awards extended from the International Competition Feature, Film Critics Circle of India Award, International Competition Shorts, Next-Gen Students film to ECFA Award and CIFEJ Award. SIFFCY, a one-of-its-kind carnival for good cinema lauded the young talent with many other recognitions.

Bagging laurels doe their exemplary contribution to world cinema, here’s the list of all the winners for the evening:

International Competition Feature Award:

Best Story: Here My Village by Abas Aram (Iran)
Best Actor: Bebel Tshiani Baloji for Binti (Belgium)
Best Director: Abas Aram for Here My Village (Iran)
Special Mention: Inventing Tomorrow by Laura Nix
Best Film (Youth): Fight Girl by Johan Timmers (Netherlands)
Best Film (Children): Binti by Frederike Migom (Belgium)

International Competition-Short Films Award:

Best Children’s Film: Matilda by Ireine Iborra (France) and Eduardo Puertos (Belgium)
Best International Short For Youth: Three Feet by Giselle Geney (Columbia)
Best Story: This Side-Other Side by Lida Fazli (Iran)

Youth Jury Award:

Best film: Flowing Through Wonder by Joanna Lurie (France)
Best Story: Maradona’S Legs by Firas Khoury (Palestine and Germany)

Children Jury Award:

Best Film: This Side-Other Side by Lida Fazli (Iran)
Best Story: Matilda by Ireine Iborra (France) and Eduardo Puertos (Belgium)

ECFA Award:

Too Far Away by Sarah Winkenstette (Germany)

Film Critics Circle of India Award:

Best Film: Here My Village by Abas Aram (Iran) Special Citation: Fight Girl by Johan Timmers (Netherlands)

CIFEJ Award:

Here My Village by Abas Aram (Iran)

The event orbiting around the idea to engage, entertain, educate and empower young minds through meaningful films, welcomed a jury of international judges including– John Stevenson (UK), Julia Jarl (Sweden), Mitsuo Tahira (Japan), Felix Vanginderhuysen, Founder, Secretary General -ECFA, Renowned European film distributor (Belgium), Judita Soukupova, International Film Festival Director (Czech Republic), Michael Harbauer, Festival Director of IFF Schlingel, German Distributor (Germany), Josep Arbiol, President of the Cultural Association ‘Jordi el Mussol’, Director of the Valencia Film Festival for Children, Youth (Spain), Mohsen Chiniforoushan, Secretary-General, CIFEJ, Former General and Managing Director of Kanoon (Iran), Paméla Bisson, Film Maker, New-age media artist (Canada), Ratnottama Sengupta, National Award-winning film critic (India), Utpal Datta, National Award-winning film critic (India), Johnson Thomas, Eminent Journalist (India), Hilde Steenssens, international Film Festival Director, Programmer (Belgium), Kim Sang-Hwa, Animation Professor, Festival Director- Busan International Kids & Youth Film Festival (Korea), Mama Marlaine, Motivational Speaker, (USA) and Daniel Lundquist, Swedish festival producer & programmer (Sweden).

Along with being India’s biggest film festival for children and youth, the event is also the only non European festival to present the ECFA award.

Appreciating SIFFCY’s endeavours, Felix Vanginderhuysen, Founder, Secretary-General, Renowned European film distributor (Belgium) and International Jury of SIFFCY’19 said, “I admire the efforts put by SIFFCY to inspire the young minds. This is the third consecutive visit of mine to the fest and I feel honoured and thankful to be a part of it. Eager to continue with the association, I am already looking forward to SIFFCY 2020.”

Speaking on the occasion, Santanu Mishra, Executive Trustee of Smile Foundation and Chairman, SIFFCY, said, “With SIFFCY turning 5, I look back at the journey and realise what a long way it has come. SIFFCY has evolved over time as it contributes to creativity in the world, sensitising it and making it more humane to live in. The carnival celebrating young talent realises the power of cinema and how it can impact the world; to change it for good. The fest intends to leave a mark on the young minds as they are the leaders of tomorrow and have the potential to transform this world in a place, which is worth living in and living for.”

Mr. Jitendra Mishra, Festival Director, SIFFCY said in a statement, “SIFFCY is not just about screening international films but appreciating the efforts and the energy invested by the people involved, especially children and the youth. The festival encourages young talent and influences it positively to bring a wave of change that makes it all count. SIFFCY recognises good cinema and makes it reach as many people as it can. Acknowledging the budding talent, it looks forward to metamorphose the world only for it grow wings and discover new horizons of success, love and empathy.”

Smile International Film Festival for Children and Youth is supported by BookMyShow’s charity initiative – BookASmile, the association is going strong with BookMyShow encouraging the event for the fourth year in a row, backing the cause to extend a good cinema to one and all and convey a message of significance along with it.

SIFFCY is a unique film platform by Smile Foundation devoted to a greater appreciation of meaningful cinemas made for children and youth which can bring a change in the society by showcasing those films, supporting emerging filmmakers, recognising the pioneers and leaders of the similar industry and by promoting the diverse perspectives of Good World Cinema.

The ongoing festival that commenced on December 9that Siri Fort Auditorium, New Delhi will conclude on December 15th.

Website – www.smilefoundationindia.org

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Print/ Online Media

As Economy Recovers From Covid Shock, Reskilling Youth Is The Top Job

As Economy Recovers From Covid Shock, Reskilling Youth Is The Top Job

The Covid-19 outbreak refused to be just a public health crisis; it has shocked the global economy. The pandemic’s impact has been far reaching. Data from the Centre for Monitoring Indian Economy indicates that over 10 million people lost their jobs just in the second wave of Covid-19.

As many as 97 per cent households have experienced decline in income since the pandemic began. This situation warrants an assessment of how we can reskill youth for jobs.

Backed by success in mass vaccination, our country is on the path of economic recovery. The World Bank sees India growing 8.3% in the ongoing financial year. The International Monetary Fund expects the Indian economy to grow at 9.5% in 2021 and at 8.5% in 2022.

As our economy recovers, we will need to reskill and equip our youth with competencies that are sought after in the post-covid world so there is ample quality talent that to support economic recovery.

We must do all we can to reskill the youth to enable broad-based participation in the job market in the post-Covid world, where new skills are in demand and the way of work stands altered. India’s reputation as a service sector powerhouse is intact and the sector is getting a new lease of life.

Service sector jobs are aspirational and provide ample opportunities for learning, career development and lateral movement.

Youth prefer service sector jobs and see them as a segue into building a career. The services sector requires youth who are trained in skills such as English language proficiency, basic computer dexterity, personality development, soft skills, and retail management, among others.

The non-profit sector in India is playing a key role in driving access to opportunities for skill development in these areas for underprivileged youth. From cushioning our vast populace from the shock of the pandemic to skilling the youth for jobs, India’s non-profit organisations have worked tirelessly for the past year and a half to alleviate human suffering.

Now more than ever, the country’s non-profit sector requires more convergence with other stakeholders such as corporates and governments.

We must all work together to help the youth through carefully designed, targeted interventions meant to train them in skills that can get them employed gainfully.

Solutions for skilling the youth range from classroom training of modules to e-learning programmes. E-learning programmes and virtual classrooms modes have emerged as popular and effective mediums post pandemic as it allows learning as per one’s pace, convenience of time and place.

Many non-governmental organisations have led the creation of extensive training modules for skilling the youth. This includes e-learning modules. Such is the quality and impact of these skill training modules that they are being implemented in the curricula of mainstream universities, which are tying up with Community-Based Organisations (CBOs) for supplying them high quality training material.

The Government of India has designed and implemented programmes such as Skill India which aims to train 400 million people in different skills by 2022. These programmes need active participation of youth, particularly those from the marginalised backgrounds. And non-profit organisations are enabling just that to happen. Civil society organisations are driving population scale change in skill development for poverty alleviation, social justice and wider socio-economic impacts.

Community-Based Organisations (CBOs) have experience of delivering impact on the ground. They have strong on-ground networks and an acute understanding of just what will work to deliver impact. These strengths of CBOs complement the sheer reach of the government and the resources of corporates to effect large-scale impact.

The author is co-founder and Executive Trustee, Smile Foundation titled “As economy recovers from Covid shock, reskilling youth is the top job”. The opinion expressed in the article are author’s own.

Source : https://www.indiatimes.com/explainers/news/covid-19-pandemic-in-india-553749.html

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Print/ Online Media

How Climate Change Can Be Addressed Through Civic-Driven Initiatives

How Climate Change Can Be Addressed Through Civic-Driven Initiatives

How Climate Change Can Be Addressed Through Civic-Driven Initiatives

Prime Minister Narendra Modi made five significant commitments at the COP26 climate summit recently. First – India will take its non-fossil energy generation capacity to 500 GW by 2030, second – India will meet 50% of her energy requirements from renewable energy by 2030, third – India will reduce its total projected carbon emissions by one billion tonnes from now until 2030, fourth – by 2030, India will reduce the carbon intensity of its economy by 45% and fifth – by the year 2070, India will achieve the target of Net-Zero carbon emissions.

Notably, this positioned India as one of the key signatories and spelt out the nation’s commitment towards tackling emissions from the burning of fossil fuel. While this sets out a clear roadmap for our country to follow, the intersectorial contribution of states, industries and people will be important in helping us reach this target.

The conversation on expanding renewable energy capacity by establishing the International Solar Alliance, handing out concessional financing and training by facilitating knowledge exchange are all initiatives already underway.

States have been asked to identify areas for setting up solar parks and given targets to meet energy demands through renewable sources. Private corporations have been roped in to reduce dependence on import of solar cells and international MoUs have been signed to ensure that waste management and recycling are executed properly.

From the macro lens, two major stakeholders – the government and industries – are working to fight climate change, and there is no doubt that their contribution will be key to ensuring that temperature rise is kept below 1.5 degrees celsius. However, this effort requires coordination and cooperation from every individual.

Youth and children will be worst affected by climate change and must be educated about the pitfalls of the society not acting in unison. Ushering in social and behaviour change will be vital as it will drive every individual to adopt a sustainable and environment-friendly lifestyle.

Schools have taken cognisance of the need to make children aware of the repercussions of climate change. They have set up modules to drive behaviour change. From plantation drives to energy-saving practices, today’s children, especially those from privileged backgrounds, are taught the best practices needed to reduce their carbon footprints.

Income inequality creates a big divide, increasing exposure of the poor to the impact of climate change. People from marginalized communities must be aided through innovative and impactful climate solutions.

The recent COP26 saw parties acknowledging the need to fully embed science in thier decision-making processes. We must build robust climate change mitigation strategies through technological innovation to address climate change at the grassroots as well as globally.

A number of corporates have now adopted robust sustainability practices and are imbibing systemic change by adopting technology to fight climate change, while civil society organisations have stepped forward to address climate action at the grassroots.

The COVID-19 pandemic has forced us to rededicate ourselves to innovate to mitigate climate change. It has highlighted the impact of infectious diseases on the global socio-economic landscape.

Climate change threatens to trigger the spread of a number of viral diseases with drastic repercussions. The urgency to act against climate change has never been greater.

Over the past decade, India has experienced several climate emergencies, from flashfloods to droughts to heatwaves. India’s action towards mitigating climate changeis dependent on multiple factors.

Our country requires all stakeholders – the government, corporates and civil society organisations to work closer than ever and devise solutions for the greater good. Each of these stakeholders brings unique strengths to the table and their roles are complementary.

While the government has scale, corporates have the wherewithal to fund research and innovation. Civil society organisations have reach and on-ground connect, matched by rich experience of delivering solutions at the last mile.

All these stakeholders must combine strengths to help humanity emerge out of the impending climate crisis.

The author is co-founder and Executive Trustee, Smile Foundation. The opinion expressed in the article are author’s own.

Source : https://www.indiatimes.com/explainers/news/climate-change-in-india-cop26-556740.html

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Print/ Online Media

Growth of virtual care will define the future of Indian healthcare services

Growth of virtual care will define the future of Indian healthcare services

The ferocity of the pandemic has forced innovation in health, education, and several other domains. It fast-tracked change that was considered radical not so long ago.

by Santanu Mishra

COVID-19 was a black swan event that had far-reaching ramifications across sectors. No sphere of human activity has been left untouched by the impact of the pandemic. But, in its truest sense, the outbreak of COVID-19 was a healthcare crisis. It shocked global healthcare systems, exerting unprecedented pressure on them. Make no mistake, our healthcare systems have emerged from the biggest health emergency of this generation. The ferocity of the pandemic has forced innovation in health, education, and several other domains. It fast-tracked change that was considered radical not so long ago.

A case in point is the way the pandemic shifted administrators’ attention to healthcare, an area that has traditionally not been the highest concern. It also forced innovation in healthcare administration and delivery. The result is the emergence of virtual health or e-health services . The e-health services market in India is expected to reach USD 10.6 billion by 2025.

Before the outbreak of COVID-19, a 2019 McKinsey survey of health system leaders revealed that the adoption of virtual health services was highly concentrated in synchronous telemedicine, with limited investment in the full suite of available virtual healthcare technologies. Virtual healthcare adoption was low among communities from the lower and middle-income groups due to factors of cost and access. With the harsh progression of the pandemic, virtual delivery of healthcare services proved its worth to the society and the nation at large.

We are of the firm belief that India’s critical developmental problems can be solved by an influx of entrepreneurial energy, intentional capital, and resources through public-private partnerships – channeled into the social sector.

A combination of factors like technological integration, convergence of corporate and development sector stakeholders, and the emergence of a new crop of Social Enterprises is helping India achieve its sustainable development goals faster.

India is witnessing technological innovation which is solving societal problems with speed across various sectors. One such example lies in the healthcare space, where technology is helping drive access and is improving the quality of services rendered. The pandemic has shown that having a strong digital layer is a prerequisite for providing access to quality healthcare across the country. The only way to make healthcare delivery successful is to combine technology with the skill available on the ground.

For a large and diverse country like India, it is crucial to expand healthcare service delivery through the online medium. According to reports, the telemedicine market holds the most potential in the e-health segment in India and is expected to touch USD5.4 billion by 2025, growing at a compound annual growth rate (CAGR) of 31%. With artificial intelligence, machine learning, and predictive modelling, virtual delivery of healthcare services is well on its way to grow and democratize healthcare in India. Increasing adoption of virtual delivery of healthcare services augurs well for India and will help our country prepare for future health crises by improving resilience of the healthcare sector.

There is a need for all stakeholders to work collaboratively to increase the accessibility of quality healthcare services to all. The government, civil society organizations, and businesses will need to collaborate to innovate in the e-health services domain and innovate for social good to address the needs of people at the grassroots. The Ministry of Science and Technology recently announced the launch of a special incentive scheme to support several startups in telemedicine, digital health and artificial intelligence.

The healthcare sector is evolving at great speed in the post-pandemic era to grow and contribute to the Indian economy. According to data from Invest India, the Indian healthcare industry is projected to reach USD 372 billion by 2022 while the digital healthcare market alone is estimated to reach. USD 6.5 billion by 2024.

Expanding the virtual delivery of healthcare services will be critical in helping India achieve universal health coverage. The pandemic has taught us that a strong healthcare system is an absolute necessity for India and the world. Strengthening healthcare services with telemedicine and virtual healthcare to provide universal health coverage require policy intervention as well as increased cooperation among all stakeholders.

Santanu Mishra, Co-Founder and Trustee, Smile Foundation

Source : https://health.economictimes.indiatimes.com/news/industry/growth-of-virtual-care-will-define-the-future-of-indian-healthcare-services/88536394

 

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Press Releases

PepsiCo Foundation and Smile Foundation showcase nutrition enhancement program for adolescent girls in Gujarat – in the presence of Shri Haribhai Chaudhary, Hon’ble Minister for Coal & Mines (Gujarat)

PepsiCo Foundation and Smile Foundation showcase nutrition enhancement program for adolescent girls in Gujarat – in the presence of Shri Haribhai Chaudhary, Hon’ble Minister for Coal & Mines (Gujarat)

~ The Program benefits 1000 girls in the district, diagnosed with mild to severe anaemia ~

~ Michelin star Chef and PepsiCo’s Nutrition Ambassador Vikas Khanna develops nutritious ‘laddoo’ recipe using local ingredients to help supplement diet ~

Palanpur (Gujarat), 19 February 2020: With the aim of reducing the prevalence of anaemia among adolescent girls, PepsiCo Foundation, in partnership with NGO partner Smile Foundation, has commenced a nutrition enhancement program called ‘Sampoorna’ (meaning ‘Complete or whole’) in Banaskantha district, Gujarat.

The project is working to improve the health and nutrition levels of at least 1,000 adolescent girls across 10 villages in the Banaskantha district.

Shri Haribhai Chaudhary, Hon’ble Minister for Coal & Mines, Government of Gujarat and celebrity star Chef Vikas Khanna attended the reception where senior leaders from PepsiCo India and Smile Foundation presented the program model to the Minister.

Designed as a model program for addressing the prevalence of anaemia among girls, project ‘Sampoorna’ aims to encourage behavioural change regarding proper dietary practices, and help improve nutrition quotient, while also empowering the girls with livelihood capabilities.

As part of the nutrition enhancement efforts, the program has also roped in Michelin Star Chef and PepsiCo’s Nutrition Ambassador, Vikas Khanna to develop a nutritious recipe that will supplement the girls’ diet. Based on insights into diet and food preferences in the region, Chef Vikas Khanna has developed a nutritious ‘laddoo’ recipe using locally available ingredients like jaggery, sesame seeds and maize flour.

Speaking about the project, Ms. Neelima Dwivedi, Vice President, PepsiCo India, said, “Nutrition deficiency and related issues are real risks to socio-economic progress. We are happy to partner with Smile Foundation to effect positive change among the communities in Gujarat, particularly women and girls, as we believe that empowering a woman is equal to empowering a family. Our objective with project ‘Sampoorna’ is to help create a sustainable model to reduce the prevalence of anaemia among adolescent girls through behaviour change and nutrition support. At the same time, the project will also help make a lasting impact by empowering these girls with livelihood trainings and linkages.”

“We are grateful to Chef Vikas Khanna for his contribution to the project, in giving his time and effort to create a nutritious recipe that is suited to the needs of the communities in the region. The ‘laddoo’ has been well received by the girls in the program, and we hope that they will benefit from making it a part of their diet going forward,” she added.

Commenting on his involvement with the PepsiCo Foundation project, PepsiCo’s Nutrition Ambassador, Michelin star Chef Vikas Khanna said, “I feel humbled to be part of this project. A healthy diet is paramount to long term well-being, especially in the formative years of adolescence among girls. At the same time, it is important to keep in mind the local palette. Given the fondness for sweetmeats in this region, we have reformulated the universally loved ‘laddoo’ using healthier ingredients that are easily available. I am delighted to see how well the children have accepted this recipe and hope that it can become a part of their regular diet. Once these girls realise the importance of eating healthy, they can surely bring change for their entire family by helping them adopt nutritious options.”

PepsiCo Foundation’s ‘Sampoorna’ program is structured to help beneficiaries through three key interventions – (i) Nutrition Training to building awareness for nutrition and hygiene and to encourage consumption of Iron-Folic acid tablets, (ii) Nutrition Support by strengthening government linkages and providing nutritious snacks, (iii) Capability Building through training in livelihood skills and linkages for long term impact.

Speaking about the partnership, Mr Santanu Mishra, co-founder and executive trustee, Smile Foundation said, “We share PepsiCo Foundation’s vision to help address the nutrition gap among children from underprivileged communities. It is our endeavour to bring about behavioural change that will help adolescent girls understand the importance of a nutritious diet, and we believe this will create a ripple effect for their family and future generations. Further, we hope that creating livelihood skills and opportunities will help them sustain the change.”

Additional Details:

A baseline study conducted by Smile Foundation to assess the nutritional status of adolescent girls (14 to 19 years) in the region, reveals that 78% of adolescent girls are anaemic (varying from mild to severe), with 50% girls being moderately anaemic and about 13% being severely anaemic. The survey also revealed that only 17.6% were attending school, with most respondents (49%) dropping out of school after Class 6 or 8. The study further revealed that around 84% of the respondents have never consumed any multi-vitamin or iron folic acid supplements, and most of them having no awareness of anaemia or ever having checked their anaemic status.

Project ‘Sampoorna’ is in line with PepsiCo’s Performance with Purpose 2025 vision to improve access to nutritious foods to underserved communities across the globe. The project has enrolled over 1000 adolescent girls from 10 villages in the Banaskantha district in Gujarat. In 2018, PepsiCo Foundation also invested INR 37.5 million to positively impact 3300 children in Gujarat through Akshayapatra’s meal distribution program.

PepsiCo Foundation

Established in 1962, the PepsiCo Foundation works with non-profit partners to develop innovative, sustainable solutions that address challenges in underserved communities around the world. The Foundation, along with PepsiCo and its employees, seeks to catalyze efforts that advance our Performance with Purpose 2025 goals related to increasing access to nutritious servings, providing access to safe water, partnering to increase recycling rates, and enabling young women to progress through school and be successful in the workforce. For more information, please visit www.pepsico.com/Purpose/Global-Citizenship.

PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”- our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touche Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

About Smile Foundation:

Smile Foundation is a national level development organisation reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.

Website – www.smilefoundationindia.org

For further details, please contact:

Gayathri Sharma | +91 9891146777 | [email protected]
Aditya Bakshi | +91 9873270042 | [email protected]
Jaya Shroff | +91 9818194294 | [email protected]

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Press Releases

Smile Foundation Aims To Get “Every Child in School”

Smile Foundation Aims To Get “Every Child in School”

Over 1000 employees from various corporate and youth partners of the NGO ran for supporting child education at Tata Mumbai Marathon 2020

Mumbai, 19 January 2020: Over 1000 employees from various corporates ran at the Tata Mumbai Marathon 2020 for Smile Foundation helping them support the education of more than 1600 underprivileged kids under its flagship program “Every Child in School”. The education costs for supporting each child, which covers cost of books and stationary, teacher and staff salaries, infrastructure upkeep, nutrition needs among other things was provided through them.

HDFC Life, Prudential, Cello, Abott Healthcare, Ion Foundation, Polycab, Coversto, SBI Life, LIC and Schindler helped support the cause by enabling Smile Foundation to provide cost free education to these children.

Speaking on the occasion Mr. Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation said, “To see such enthusiasm and participation from India Inc, reassures our commitment to bring in ‘Civic Driven Change’. Every Child in School is a unique campaign of Smile and is committed to ensuring that poverty doesn’t stand in the way of a child’s education. Through such generosity we can now safeguard continued education for at least 2000 more students for another year.”

An estimated 17.7 million children in India are out of school, working in hazardous conditions, living on the street, braving hunger, poverty and violence. The Mission Education programme, the overarching programme of Ever Child in School, identifies such out-of-school children from remote villages, tribal areas and urban slums, and provides them quality education. In addition to this the programme also looks after their health, nutrition, and holistic development through participation in co-curricular activities.

Last year 30,000 children across 22 states of India were directly provided education through 261 Mission Education projects. 51% of total beneficiaries were girls, while 74% of children were 1st generation learners from remote villages & tribal families. All of them received regular nutrition & health care support while the teachers received training in innovative teaching skills through the programme.

About Smile Foundation:

Smile Foundation is a national level development organisation reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.

Website – www.smilefoundationindia.org

For press queries contact:

Smile Foundation: Jaya Shroff: [email protected]

MSL India: Rishabh Khanna: [email protected]

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Smile Foundation launches a special programme for providing nutrition support for the families affected by COVID-19 lockdown

Smile Foundation launches a special programme for providing nutrition support for the families affected by COVID-19 lockdown

NEW DELHI, Apr. 01 /CSRwire/ – With the economic distress and ongoing lockdown, Smile Foundation is distributing free ration to the underprivileged society and also providing tele-consulting and tele-counseling. Through these sessions, Smile will be talking about how to prevent COVID-19 by practicing social distancing and maintaining the hygiene of self and surroundings.

Approximately 40,000 families (more than 200,000+ people) across 10 worst-hit states, namely Delhi, Haryana, Uttar Pradesh, Maharashtra, Gujarat, Karnataka, Telangana, Tamil Nadu, West Bengal and Punjab will benefit in the first phase of ration and essential services distribution.

National Sample Survey Organization (NSSO), 2011 denotes that close to 30 million workers in India are constantly on the move and more workers are added each day. With the lockdown in place, over the last few weeks dependence on daily wages has been erratic and is on a slowdown. Scores of migrant workers are looking to leave the cities as they see no hope of income or food. With Governments across the nation looking to provide food and shelter, reaching out to everyone is essential at this stage, and that needs to be done with all stakeholders including NGOs, corporates, and civil society.

“During the last 15 years we must have worked with more than 12 disasters and every time we have reached out to the ones in need. This is something far bigger than anything that has happened in the past, and our strength that is community reach has become our weakness in this scenario as being physically present on the ground is challenging. We are constantly guiding and training our health teams to deliver primary health needs to the underserved community by way of tele-counselling. Safety for one and all is our priority.” said Mr. Santanu Mishra, Co-Founder, and Executive Trustee, Smile Foundation.

Smile Foundation has developed a two-pronged strategy to mitigate this crisis and aims to reach 150,000 such families in phases by providing dry ration thus, securing them against goods scarcity in the wake of a possible virus outbreak and basic necessity kit as part of immediate relief for a month in the current times arising out of COVID-19. The kits include rice, dal, salt, oil, sugar, masks, sanitary pads, soap to name a few and other essentials.

Smile Foundation has now started providing online medical assistance and tele-consultation across affected areas of the country thereby providing healthcare services at home digitally and increasing awareness towards social distancing and hygiene.

Prior to the lockdown, more than 180 healthcare professionals (including doctors, paramedical staff, community health workers) were on the field every day through Smile’s mobile unit “Smile on Wheels“ to spread awareness about protection from #COVID-19 to the most vulnerable population, living in 1000 communities spread across 19 States.

About Smile Foundation:

Smile Foundation is a national level development organisation reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.

Website – www.smilefoundationindia.org

Jaya Shroff: Smile Foundation: [email protected] | +91 9818194294