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CSR Partners In Change Partnerships Smile

Children’s Day Through the Lens of Employee Engagement

Children’s day in India, celebrated on 14th November marks the birth anniversary of Pandit Jawahar Lal Nehru, affectionately remembered as “Chacha Nehru”. The day is a tribute to his deep belief that children are the nation’s great asset and that nurturing their growth is fundamental to building a compassionate and progressive society. 

For adults, children’s day evokes a sense of nostalgia, a reminder of innocence, creativity and curiosity that once defined our own childhood. From school activities to dressing up as Chacha Nehru, these traditions still continue to inspire generations, underscoring the importance of creating environments where every child, regardless of their socio-economic backgrounds, grows with quality education and nourishment.

To keep the spirit of the day alive, many organisation use this day as an opportunity to rekindle the childhood euphoria, by conducting employee engagement activities with children hailing from the marginalised communities of India, which positively shapes the young minds with chances of learning new things, interacting with professionals, and be inspired for their future. 

Why Children’s Day Matters at Work 

From an early age, children explore their surroundings out of curiosity, especially when there’s something new to learn. Studies have shown that, in children too, curiosity involves a range of information- seeking behaviours, just like the adults. Preschoolers display creativity by trying different solutions or imagining new uses for objects. Though they may not be able to create things that are new or useful, they show “mini C- creativity”— personal creative efforts that aid in learning. 

How is this related to engagement at work? 

Employee engagements are crucial to build a culture where formality is replaced with fellowships. In moments of shared laughter or team work, individuals rediscover each other beyond designations. This emotional synchrony cultivates psychological safety, and paves way for a workforce that

  • Interacts meaningfully,
  • Less prone to isolation and burnout, and
  • More likely to build collective resilience.

However, creating a consistent routine mechanism for recognising employee contributions is equally vital. Employees feel more engaged and inspired when their efforts are genuinely acknowledged and appreciated

In this light, thoughtfully designed employee engagement initiatives become more than organisational rituals, they become recognition and trust in company’s deeper purpose.

Employees evolve from participants into agents of change, championing social causes such as educational development that shape the nation’s future. Their engagement with young learners reflects authentic leadership, strengthening professional identity, fostering empathy, and empowering children to explore their own creativity.

Corporate Engagements to strengthen Education in India

Employee participation goes beyond volunteering; it directly impacts on children’s education being completed and for many an opportunity to enter a classroom for the first time. India’s rural educational challenges are as diverse as this country’s spirit. However, issues like lack of proper educational infrastructure, lack of educational resources, digital aid, and usable sanitation facilities commonly hinder the growth of young minds across the country.

In 2024, only 49.86% schools across seven Northeastern states had usable toilers for girls. In Sikkim, just 79.2 % of girls’ schools had functioning toilets, followed by 72% in Assam. These figures drawn only from two states, highlight the critical gap in India’s educational structure in 2025. 

At the same time, it is encouraging to note a significant improvement in girls’ toilet coverage in rural schools from 66.4 per cent in 2018 to 72 per cent in 2024. This progress underscores the impact of collaborative efforts between corporates, NGOs, and government initiatives in strengthening India’s education ecosystem.

A single day of corporate engagement holds the power of creating ripples of change for years ahead. By aligning with national education goals, employee engagement initiatives can support young learners from underserved communities with learning aids, stationery, and digital tools—helping them build essential skills and prepare for a more empowered future.

Employee Engagement Powering Learning and Smiles 

At Smile Foundation, we believe that when purpose meets participation, workplaces transform into communities of change—enthusiastic corporate teams interacting with children from our education centres, can ignite creativity and teamwork, values that are important for both a growing student and a driven employee.

Each activity below strengthens two journeys at once– a child’s learning experience and an employee’s sense of belonging and purpose. 

ActivitiesBenefits for ChildrenBenefits for Corporates
Build- A-Bike Gives children an opportunity to assemble bikes from the scratch, igniting curiosity behind the working of cycle Encourages collaborations, coordination and problem solving under a common goal. The satisfaction of building as a team that boosts morale. 
BaLaMakes classrooms into vibrant learning environments. Children get to learn with murals, maps and visuals that spark curiosity in learningIgnites creativity and empathy. Painting as a team bonds, while allowing employees to see the tangible outcome of their collective effort.
Ecobricks Furniture MakingIt creates sustainable and safe furnitures for schools and learning centres, while promoting environmental awareness among studentsCultivates environmental consciousness, teamwork and innovation. Employees can learn new sustainable practices that can boost company’s CSR goals
Happy Feet ChallengeOften many children from the marginalised communities do not have proper shoes or walk barefoot, this activity offers them creativity tied up with comfort and safety Fosters empathy, artistic expression and purpose driven engagement. Employees can experience the joy of creating something for a child in need
Indoor Plantation DriveChildren learn to be environmental custodians from an early age while learning how to be more mindfulActs as a therapeutic and team-bonding exercise, while reinforcing sustainability awareness aligned with ESG and wellness initiatives
Wall of Smile Provides access to essential items like books and stationery, encouraging learning and continuityOffers an impactful way to declutter responsibly, while encouraging meaningful giving to the community. 
Mandala Art/ Greeting Card MakingDelivers messages of encouragement and positivity, reminding them they are seen and supportedIs a mindful reflective activity that reduces stress, while deepening emotional connection with a cause 

When work meets joy, it transforms more than just the atmosphere, it humanises the workplace. Celebrating occasions like Children’s Day, Christmas or New year through employee engagement activities serve as a gentle reminder which is often forgotten in the rush of targets and boardroom discussions that – curiosity, empathy and imagination are not tractors to outgrow but to rediscover. These very qualities that were once nurtured in childhood, today continue to evolve with age that is complimented with innovation, problem solving and resilience of the adult brain. 

Simple acts like assembling a bicycle, planting a sapling, painting a classroom, all of these activities just do not become an avenue for volunteering by the corporates, but they become a platform where the employees can become active agents of transformation; they can rekindle a sense of purpose, return to creativity and be a much more compassionate team who value making a positive meaning beyond the desk, while giving opportunities of learning and laughter to children from underserved communities of India.

Engage with children from Smile Foundation’s education centres to create experiences that matter on children’s day. Partner with us to bridge purpose and progress, where India’s children are empowered and businesses build a future that truly lasts. 

Sources- 

Exploring the creativity-curiosity link in early childhood

The Benefits of Employee Engagement

NE states lag behind even as India improves girls’ toilet facilities

Is India AI ready when 36% of schools have no internet?

Employee Engagement Is More Than A Plus, It’s Essential

The Q12®: The World’s Leading Employee Engagement Survey

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CSR Employee Engagement Partners In Change Partnerships Smile

Beyond Doing Nice : Employee Engagement that Changes Lives

Humans are wired to connect, as isolation has never been our natural state. Over time, our interactions be it professional, personal or social have shaped not only relations, but the narratives that define communities and generations. Among these, employee engagement has emerged as a uniquely powerful form of interaction. 

Today these engagements offer organisations more than productivity– they create opportunities to instill meaning, responsibility and purpose. When designed strategically, employee engagement becomes a lever for lasting impact, fostering workforce stations while delivering tangible societal benefits and bridging the connection between organisations, employees and the society they service.

Why Employee Engagement Matters 

Employee  engagement is not a perk, it is a power strategy. In every organisation, there are two kinds of workers– one, who moves with the intent and second, who simply go through the motions. The difference lies in engagement. An engaged employee takes initiative, resists the drift of apathy and aligns their daily actions with broader mission, while employees who are less engaged may keep their distance from the business’s core organisation and beliefs, which unfortunately can impact on the business’s culture. 

The Business Benefit 

Employee engagement is the unseen force that separates high performing cultures from those in decline. It has been observed that engaged teams collaborate more effectively, adapt with resilience under stress and deliver consistently better outcomes. Their discretionary effort– the willingness to go beyond what is required, directly translate into-

  • Stronger customary experience 
  • Reduced turnover 
  • Safer and productive workplaces 

Skills & Professional Development

Employees thrive when they see a path to growth– when they are coached, challenged and recognised for their strengths.They develop sharper skills through meaningful projects, mentoring and volunteering opportunities to stretch their abilities. This investment is not altruism; it is the cultivation of human capital that returns dividends in innovation, loyalty and leadership. 

Corporate Value Alignment & ESG 

Modern employees demand more than pay– they seek purpose. Gartner research shows that 87% of employees believe that businesses should take a stand on societal issues, even those not directly linked to operations. It has also been found that, when companies act authentically i.e, rooted in their values and consistent with their strategy, employees respond with heightened engagement and discretionary efforts. Furthermore, is important to note that today, the ESG and social impact initiatives have moved beyond external optics– today employees look at them as internal catalysts for business growth which invariably results in binding employees to the organisation’s mission and culture. 

Turning Purpose into Joyful Impact

Abraham Maslow, in his “Motivation and Personality” mapped the architecture of human motivation through a hierarchy of needs– physiological sustenance, shelter, love and belonging, esteem and ultimately– self actualisation. He mentioned, that while survival and recognition are foundational, it is the pursuit of self actualisation that defines the apex of human ambition. Being part of something larger than oneself– a workplace community, a volunteer group, a team or a shared culture provides the scaffolding on which individuals can transcend the ordinary, discover latent strengths and contribute meaningfully.

This is where purpose intersects with celebrations. Organisations that embed environmental, social and governance initiative– or any mission driven programme into the fabric of their culture do more than tick boxes. They provide avenues for employees to act, engage and connect, satisfying deeper psychological needs, while igniting a sense of shared achievement. 

When these purpose-driven actions interweave with festivities, ritual and the joy of giving the impact is amplified. Celebratory movements infused with meaning transform routine participation into a powerful experience of belonging and self-expression. This way, employees are not just participants, they become co-creators of impact, experiencing firsthand the exhilaration of growth, contribution and recognition. 

In essence, celebration driven engagement lies in self actualisation– when people are given the opportunity to connect, contribute and witness the tangible results of their efforts, particularly, in joyous, collective settings – the workplace becomes more than a site of productivity. It becomes a theater of human potential, a space where ambition, empathy and shared joy converge for holistic welfare. 

Joy of Giving Engagement to Amplify Purpose

The path to meaningful engagement begins with understanding the spectrum of initiatives that connect employees to causes larger than themselves.  Employees who are given avenues to align their work with a higher purpose, do not simply perform, but they transform – themselves and their environment. 

Within the framework of this purposeful corporate employee engagements, Smile Foundation offers an arean where skills, service and celebration converge creating opportunities for employees to connect, contribute and evolve. 

“When work touches life beyond the office, engagement becomes a force and not just a function”

Over the years, Smile Foundation has orchestrated employee engagement activities with strategic precision, dividing initiatives into education, community, skill and sustainability along with grand scale projects. This design has helped organisations to turn ordinary participation into a conduit of influence where they gain motivation, empowered teams, strengthened culture and visible impact– while their employees wield purposes as a subtle form of power, leaving an indelible mark on both society and the corporate realm.  

Initiative Impact
Education- Focussed Through these activities, the employees can mentor and facilitate through skill building, teaching and learning sessions, turning their work hours into meaningful impact while also demonstrating leadership through empathy
Community- FocussedHealth camps, cleanliness drives and green belt development transform employees into agents of tangible community change 
Skill & SustainabilitySustainability workshops, livelihood and soft skills workshops, plantation drives, kitchen gardens, seed ball initiatives empower employees to foster self-sufficiency, environmental stewardship and responsible change, leaving a legacy beyond the workplace
Special initiativesMarathons like the Vedanta Delhi Half Marathon, Tata Mumbai Marathon and TCS unite teams under a shared purpose. These high-visibility initiatives build pride, camaraderie and demonstrate that impact can be celebrated as powerfully as it is achieved.

Festive Engagements into Impact

By aligning employee engagement activities with festivals, corporates can transform ordinary celebrations into impact of instruments creating a virtuous circle where joy, giving and corporate purpose reinforces one another. 

Each celebration— be it Diwali, Christmas, DaanUtsav, Eid, Raksha Bandhan, Friendship Day or New Year can become a canvas for purposeful action. Activities like Rangoli making, crafting greeting cards, storytelling sessions, school kit drives and nutrition campaigns can become more than festival engagements, and more like deliberate acts that magnify engagement, strengthen corporate identity and create tangible social impact.

Furthermore initiatives such as volunteering drives of “Wall of Smiles” can convert contribution into culture, incentivising participation and embedding generosity into the organisational DNA. Distribution of winter kits, school supplies and nutrition meals can allow employees to witness immediate outcomes, amplifying morale and reinforcing the importance of human interactions for social causes. 

True impact meets action

With year round initiatives tied to the spirit of giving, Smile Foundation and many leading corporate houses have collaborated for meaningful engagements which has turned small acts into lasting acts of influence. Employees, communities and organisations have wholeheartedly participated in creating social change that paves way for a better future. Some of the examples are–

  1. Over 250 Adobe employees came together to craft eco-friendly clay idols, an act that transcended mere creativity. Every hand that shaped the clay left an imprint not just on the idols, but on children’s futures and the environment they will inherit. This was more than a zero-waste initiative—it was a deliberate gesture of responsibility, community, and hope, showing how small, mindful actions ripple into profound change.
  1. Team Dyson spent a day at our Mission Education Centre where they painted shoes, shared stories, and created moments of pure joy with children. Each brushstroke carried a message of care, each smile became a memory, and each interaction quietly transformed lives. In these simple yet deliberate acts, we see how togetherness can awaken hearts, inspire minds, and leave lasting impressions far beyond a single day.

  1. Through the Build a Bike Challenge, Smile Foundation and Wells Fargo volunteers exemplified the art of meaningful engagement. Beyond assembling bicycles, employees forged connections, inspired children, and infused joy and care into the process showing how deliberate initiatives can convert teamwork into lasting social and emotional impact.

Turn Engagement into Impact

In today’s business world, employee engagement is no longer a peripheral activity, it is a strategic necessity. Companies that align their workforce with meaningful purpose unlock not just productivity, but influence, loyalty, and cultural strength. 

Keeping this in mind, Smile Foundation demonstrates how strategically designed initiatives—spanning education, skilling, sustainability, and community development—can transform employees into architects of meaningful impact. 

When these engagements are woven into festivals, they transcend routine participation, creating moments that leave lasting impressions on both beneficiaries and employees. Such initiatives inspire, delight, and embed profound fulfilment, embodying the alchemy of purposeful engagement where personal satisfaction, social impact, and organisational advantage converge into a single, potent force.

Join us to transform employee engagement from routine to remarkable. Together, let’s harness the year-round joy of giving to create a masterstroke of collective impact—uplifting children, empowering communities, and inspiring your employees.

Sources —

What Is Employee Engagement, and How Do You Improve It?

Why organisations should invest in employee engagement

Corporate Advocacy of Social Issues Can Drive Employee Engagement

Social Impact Through Employee Engagement

Higher Employee Engagement through Social Intelligence: A Perspective of Indian Scenario

The importance of social interaction at work and beyond

A Guide to the 5 Levels of Maslow’s Hierarchy of Need

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CSR Smile

TCS World 10K Bengaluru Marathon – A Good Run for Great Reasons

Many people might assume that marathons are only for the physically fit, and while fitness is crucial, marathons go beyond athleticism. They celebrate the spirit of trying something new, fostering discipline and resilience for personal growth. From children to senior citizens, everyone can join a marathon to experience the joy of personal achievement. Embracing inclusivity and the vibrant energy of Bengaluru, the TCS World 10K Bengaluru Marathon is set to take place on 27th April 2025. This event honours diversity and reflects the ever-refreshing spirit of the city.

The Youngest Race

The TCS World 10K Bengaluru marathon is the youngest race to receive the prestigious IAAF Gold Label, bringing the electrifying energy of India’s Silicon Valley to life. On race day, runners from across the city and around the world will gather in the early hours, donning their running gear and meaningful costumes. Amid perfect weather and scenic views, participants will run with unmatched enthusiasm and purpose.

Who Can Participate?

The TCS World 10K Bengaluru welcomes everyone—children aged 12 and above, senior citizens, individuals with disabilities, and corporate teams eager to champion social causes through this run.

Participants can choose from the following categories:

  • Open 10K
  • Majja Run
  • Silver’s Run
  • Champions with Disability
  • Virtual Run
  • World 10K

This inclusive approach allows each participant to run at their own pace, in their unique style, and for their chosen cause.

Corporate Partnerships: Running for a Cause

In today’s world, corporate engagement extends far beyond boardrooms. As businesses adopt a more conscious approach, it is essential for them to demonstrate their commitment to social causes and employee well-being. The TCS World 10K Bengaluru Marathon offers a perfect opportunity for corporate teams to come together, celebrate team spirit, and reinforce their dedication to making a difference.

Over the years, corporate participation in marathons has proven to enhance brand reputation and foster a culture of wellness within organisations. Employees benefit from improved mindsets and attitudes, contributing to a positive workplace environment. Events like these also encourage employees to prioritise their health, leading to better work-life balance.

For instance, the Airtel Delhi Half Marathon last year saw 34,000 runners, including teams from companies like Coca-Cola, Airtel, and Optum, highlighting the growing trend of corporate involvement in such events. These numbers underscore a shared commitment to excellence and social responsibility.

Driving Social Change at TCS World 10K Bengaluru Marathon

The TCS World 10K Bangalore has had a profound impact on social causes. As South India’s largest sporting philanthropy platform, it has raised an impressive ₹46.04 crores over 14 editions. This year, we encourage everyone to participate—register, choose a cause or NGO to support, and fundraise or donate. Every contribution counts, making a real difference in people’s lives.

Why Corporates Should Participate?
  1. Boost Corporate Social Responsibility (CSR)

Corporate Social Responsibility has evolved beyond financial donations. Today’s businesses are at the forefront of driving social change. By participating in the TCS World 10K Bengaluru Marathon, companies can visibly support NGOs, raise funds for meaningful causes, and demonstrate their commitment to giving back to society.

  1. Showcase Creativity and Uniqueness

The marathon is an excellent platform for brands to showcase their creativity. From logos on t-shirts to banners and event materials, companies can leave a lasting impression on a large audience. Your brand might just set a new trend!

  1. Enhance Employee Engagement and Morale

Transform race day into a team-building exercise. Participating as a group fosters team spirit and highlights the company’s empathy and responsibility towards both employees and the community. This, in turn, enhances reputation among customers and stakeholders.

  1. Promote Health and Well-being

Employee health is closely linked to productivity. Corporate participation in marathons demonstrates care for employee well-being by encouraging healthier lifestyles, leading to holistic personal and professional growth.

  1. Networking Opportunities

The TCS World 10K Bengaluru brings together businesses, non-profits, and communities, providing an open space for meaningful interactions. These connections can lead to lasting partnerships, benefiting both organisations and society.

  1. Attract Socially Conscious Talent

Marathons provide an opportunity for companies to showcase their social responsibility. Potential employees are drawn to businesses that align with their values, particularly those committed to social causes. Participating in the marathon helps attract and retain socially conscious talent.

Empower Education at TCS World 10K Bengaluru Marathon

The TCS World 10K Bengaluru Marathon is designed to be one of the most exciting and socially impactful events. It presents a valuable opportunity for corporate partnerships to drive meaningful and positive change.

Participating in the TCS World 10K Bengaluru Marathon with Smile Foundation offers a unique opportunity to combine athletic achievement with a significant social impact. Smile Foundation, a social development organisation in India, works across urban poor, rural, and tribal areas of India, addressing critical issues in education, health, and livelihoods.

By partnering with Smile Foundation, corporates can directly contribute to the transformative education of underserved children through its flagship initiative,”Shiksha Na Ruke.” This programme, aligned with the United Nations Sustainable Development Goals (SDGs) and India’s National Education Policy (NEP) 2020, provides holistic learning experiences at Mission Education centres. These centres deliver academic instruction alongside comprehensive developmental support, fostering the overall growth of children.

Corporate participation in the marathon not only showcases social responsibility but also creates a lasting impact. Supporting Smile Foundation’s lifecycle approach ensures continuous educational support from early childhood through adolescence, empowering children to build solid foundations for future success and uplifting entire communities.

Running with Smile Foundation at the TCS World 10K Bengaluru Marathon transforms corporate efforts into meaningful change, demonstrating a commitment to fostering educational equity. If your corporate organisation also wishes to make a positive difference then run with Smile Foundation to support underserved children and turn every stride into a step towards a brighter future.

For more information contact- Prasoon Srivastava – prasoon@smilefoundation.email 

Kumari Surbhikumari.surbhi@smilefoundation.email

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Partnerships Smile

Employee Engagement: An Important Initiative for ESG/CSR

“Happy the place, happier the employees”

Indeed, the above phrase captures the significant impact of a positive work environment on employee well-being and satisfaction. However, since the beginning of 2020, when the pandemic hit, the landscape of work life has undergone a significant transformation.

The pandemic brought about layoffs, resignations, and a sense of dissatisfaction among employees. Limited social interaction during work from home led the feeling of isolation and loneliness.

It was high time for the organizations to realize the need to keep their employees satisfied. It became important to take care of employee well-being, both physical and mental.

Most organizations have introduced or expanded wellness programs, providing resources and support for maintaining a healthy work-life balance, promoting mental health, and addressing the overall well-being of their employees. They started aligning their ESG & CSR programs with their employees’ values.

Why Employee Engagement is Important for ESG/CSR?

ESG stands for Environmental, Social, and Governance. While organizations often focus on the environmental and governance dimensions, it is equally important to address the social aspect and consider the needs and interests of internal and external stakeholders. Working in an inclusive environment and striving towards a meaningful social goal can have a positive impact on employee well-being, reducing work-related health issues.

The synergy between employee engagement and ESG performance not only strengthens the company’s overall sustainability efforts but also enhances employee satisfaction, motivation, and employee retention, boosting morale, and fostering higher levels of productivity within the organization.

It’s important to strategically align the employee engagement activities with the organization’s ESG/CSR goals.

By aligning this, corporate can create a cohesive narrative that connects employee engagement efforts with the broader sustainability agenda.

Engaged employees contribute to better business outcomes, customer satisfaction, innovation, talent attraction, and resilience. As a result, organizations with well-engaged employees stand out in the market. Also, employees of the outer world act as brand ambassadors of the organization. Employers with employee engagement practices build a positive employer brand. It becomes an influential factor for potential employees when considering job opportunities.

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Photo Courtesy: The Citizen

ESG/CSR, Employee Engagement, and NGOs

Employee engagement goes beyond mere job satisfaction. It encompasses the emotional connection, commitment, and enthusiasm employees have toward their work and the organization. Dedicated and motivated employees usually align with the company’s mission and values. Nowadays employee engagement has become part of an organization’s mission. It’s an effort that requires continuous attention and investment from organizations.

Organizations can facilitate their employee engagement activities through NGOs. By this organizations can strengthen their commitment to social impact, enhance employee engagement, and contribute to the greater good. Some ways through which employees can engage with NGOs and their programs:

  1. Volunteer Programs: Employees can contribute their time and skills to NGOs. This could involve activities such as mentoring programs, or skills-based volunteering where employees can utilize their professional expertise.
  2. Online Donation Drive: Corporate can facilitate employee participation in donation drives and fundraising campaigns for NGOs. This could include matching employee donations, or providing platforms for employees to contribute financially to causes supported by NGOs.
  3. Payroll Giving: Also known as employee giving, is a voluntary charitable giving program that allows employees to donate a portion of their salary directly to NGOs for their different causes.
  4. Partnership and Collaboration: Corporate can establish partnerships and collaborations with NGOs to work on joint initiatives that align with their ESG and CSR objectives. By actively engaging in partnerships, employees have the opportunity to participate in meaningful initiatives and witness the impact of their collective efforts.
  5. Entertainment and engaging activities: NGOs can engage corporate employees in a range of activities that provide them with opportunities to directly interact with beneficiaries and make an impact. These can give a meaningful experience to employees.

In today’s competitive world, corporate that aim to excel must embrace the philosophy of employee engagement.

This blog was originally published on LinkedIn on 25th June 2023.

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