
Cause-related Marketing: Purposeful Partnerships
Cause-related marketing is a strategic alliance between a business and a nonprofit, aimed at advancing a specific social or environmental cause. It is a commitment
Cause-related marketing is a strategic alliance between a business and a nonprofit, aimed at advancing a specific social or environmental cause. It is a commitment
As the sun rises over the historic streets of Delhi on the morning of 15th October 2023, thousands of runners, from seasoned athletes to enthusiastic
Gone are the days when engagement was primarily measured by office perks, bonuses, and traditional benefits. Today, a visible shift is occurring in the corporate
Marathon as an athletic event traces its origins to ancient Greece. The first recorded marathon occurred in 490 BCE during the Battle of Marathon. The
Corporate social responsibility, commonly known as CSR, gained momentum in the 1960s is today the ‘part and parcel’ of strategic decision-making for many corporates and
Corporate Social Responsibility (CSR) is one of the best ways to help society. It gives an opportunity for corporations to help the people. At the
Empower Mint was a new flavour of Ben & Jerry’s, an American company that manufactures ice cream, frozen yoghurt, and sorbet, created in 2016 to
Teaching, as a profession, has always been revered. Teachers have been considered akin to God in Indian culture. They have played a crucial role in
ASHA and Anganwadi workers have been working at the grassroots level for basic health care and education. Since the pandemic, the working hours for community
Technology is just a tool. In terms of getting the kids working together and motivating them, the teacher is the most important. Bill Gates