Real and long-lasting change can only be ushered in when all of us come together to make it possible. Inclination towards social responsibility and contribution to sustainable development is fast becoming the mark of distinction for leading corporate and top brands. Corporate Social Responsibility is the continuous commitment of a corporate body to improve community well being through discretionary business practices and ethical contributions of corporate resources. Mallen Baker—writer, speaker and CSR expert—defines CSR as a strategic act, “a way companies manage the business processes to produce an overall positive impact on society.” Integrating social, environmental and ethical responsibilities into the governance of businesses ensures their long term success, competitiveness and sustainability. CSR initiatives facilitate corporate to build a dominant brand that reverberates with their key stakeholders—customers, employees, government and general public.
We have a pan-India presence with widespread rural outreach, directly impacting the lives of more than 950 underserved communities in the remotest of villages and urban slums spread across 25 states of India
More than 80% of funding for our welfare projects comes from the corporate sector, and consequently the same standards of governance and efficiency, and the culture of excellence flow through our own operations
Being a little over a decade old, we have already been able to channelize sizeable resources from responsible corporate, individuals and funding organizations, aiming to achieve the highest Social Return on Investment (SROI)
When we partner with an organisation, we strive to get it and its employees directly involved in our welfare initiatives, making them an active participant in the process of bringing change at the grassroots
Having partnered with more than 350 corporate, we have passed through the most rigorous due-diligence processes instituted by them through the Big Five including KPMG, E&Y and PwC