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Uncategorized Education

Sustainable Education and the Future of Students

Sustainable Education and the Future of Students
Sustainable Education and the Future of Students

It’s unfortunate that humans are threatening their own future. Today’s societies confront numerous challenges, including climate change and environmental crises, two looming issues in the world.

Undoubtedly, development is required to meet human needs and improve quality of life, but it should not be done at the cost of harming the natural environment. Let’s understand that harming the environment eventually harms humans, particularly future generations. 

Sustainable development is based on the idea that sustainability protects both the interests of future generations and the earth’s capacity to rejuvenate itself. To ensure that future generations have access to sufficient resources, it is imperative that humans interact with the environment sustainably.

We need a transformation in education to ensure that everyone acquires the knowledge, competencies, and attitudes necessary to respond to urgent crises and work towards a sustainable future. Therefore, UNESCO has set a new objective– to make environmental education a core curriculum component in all nations by 2025.

What is Sustainable Education?

Sustainable education helps learners understand how human actions affect the environment, the current issues, and the need to respond and work towards a better future for everyone. It is an educational approach that emphasises the relationship between humans and the environment.

It aims to instil in students an awareness of environmental issues and the impact of human activity on the environment, and the knowledge and skills necessary to address these issues in a sustainable way. This also includes addressing the different needs of all individuals in existing and future communities, promoting individual wellness, social cohesion, and inclusion, and establishing equal opportunity.

Sustainable education is often interdisciplinary, drawing from various fields of study such as ecology, environmental science, economics, and social justice. It emphasises critical thinking, problem-solving, and hands-on learning to help students become effective environmental stewards.

Why is Sustainable Education Important?

Sustainable education is important because it addresses the urgent need to promote sustainability in a world facing unprecedented environmental challenges. Climate change, biodiversity loss, and resource depletion are just some of the issues that threaten the future of our planet.

To address these challenges, we need to educate future generations on the importance of sustainability and provide them with positive impact tools.

In addition, sustainable education can help students develop a deeper understanding of their role in society and their responsibility to the environment. It can also promote social justice by addressing issues such as environmental racism and inequality. By teaching students about these issues, we can inspire them to become advocates for positive change and create a more equitable and sustainable world.

Integrating Sustainable Education in India 

In India, which is home to seven of the world’s ten most polluted cities, the situation becomes even more dire. Water shortages are more prevalent than ever before. Although efforts are made toward sustainable development, they are largely government-led (clean energy, sustainable agriculture, etc.). 

Now is the time for a collective mindset shift towards sustainable development and growth. Education plays a significant role in achieving this goal. Sustainable education needs integration into the curriculum in an interdisciplinary and comprehensive manner, allowing for an institution-wide approach to policy formulation.

Five ways how sustainable education can be integrated into the school curriculum– 

Introduce an Exclusive Citizenship Programme

taught throughout a child’s schooling. This programme teaches children their fundamental responsibilities and duties as citizens to improve their communities, the environment, and society. Children become global citizens and establish a foundation for their future development.

Encourage Project-based Learning

that involves designing and implementing sustainable solutions. For example, students can work on projects that involve designing a sustainable garden or creating a composting system for the school.

Collaborate with Local Organizations and Community Groups

to provide opportunities for students to get involved in sustainability initiatives. This can include clean-up events, planting trees, or participating in sustainability workshops. The students can be immersed in real-world situations through field trips to reforestation programmes or factory floors.

Focus on social justice and equity

emphasizing the need for fair and equal access to resources and opportunities. This can help students understand the interconnectedness of social and environmental issues.

Model sustainable practices in school

by implementing green initiatives such as reducing waste, conserving energy, and promoting environmentally friendly transportation options.

Teachers make sure each class knows the materials they are using, where they come from, and the options available to reduce and rework their usage. This will help students see the real-world impact of sustainable practices and understand how to apply them in their own lives.

Looking Forward

Whether it be pollution or biodiversity loss, the current global environmental crisis has a particularly negative impact on children. To successfully secure a sustainable future for future generations, we must educate and empower them to design and implement solutions and collaborate with others to solve these problems.

Sustainable education plays a significant role in helping students think more critically about their choices in nearly every aspect of their lives.

Smile Foundation and Education

Smile Foundation through its Shiksha Na Ruke campaign is trying to make sustainable education possible for children. The initiative is bringing children from disadvantaged backgrounds back to schools after Covid-19 made it difficult for them to continue their education.

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Education

Beyond the Screen: Negative Effects of Video Games on Children

Negative Effects of Video Games on Children

Ask children and they will say that there’s this unavoidable appeal about video games. The games are enjoyable, the action is fast, and the challenges are appealing. Ask parents and they are all stressed about the negative effects of video games on children. But, it is given that the majority of children cannot avoid video games today and parents cannot completely ban them.

We also come across articles or studies that claim video gaming is not altogether bad for kids. The goal should not be to deny the child access to game devices but rather to help the child play age-appropriate games, and strike a balance between time spent playing them and time spent outdoors in physical activity or some recreational activity.

Excessive gaming, particularly violent games, has been linked to conditions such as depression, aggression, anxiety, and social phobia, according to research. So, let’s discuss some of the issues:

The Negative Effects of Video Games

Violence and Aggression

Children’s frustration, irritation, yelling, arguing, and violence have been linked to video games. Video games in which children seek out enemies or complete quests cause them to react quickly, violently, or aggressively.

As a result, a minor bump or push at school or in the park or a small argument may cause them to react similarly in real life. They may even react violently, i.e. hit back, in such situations.

Extreme violence in video games can desensitize children to such violence, leading to emotional problems.

Violence in Video Games as compared to TV shows

The influence of video game violence is greater than that of film or television. In the case of a violent scene in a film or television show, you are witnessing the “injury” of others.

But, it is a different feeling when a gamer is engaged in a game and intentionally causes harm to accomplish specific goals with their character. In fact, it may give the gamer the pleasure to achieve something through the use of violence.

Physical Health

Additionally, gaming has negative effects on physical health. Obesity is the greatest problem, which is evident when a child spends hours playing video games with no physical activity.

Even more so because they frequently consume junk food while playing. It is also believed that overuse injuries occur when muscles and tendons are
continually used to the point of pain and swelling.

Mental Health

Children often neglect other hobbies, outdoor play, or socialising with friends and spend time thinking about when next they can play the game. Frequently, gaming begins to interfere with their sleep patterns, academic performance, or social skills.

Depression and isolation are frequently associated with excessive gaming as well. Video games are frequently viewed as a means of emotional escapism. As a result, many gamers, particularly teens, play video games because of negative emotions that have never been expressed.

Tips to Prevent the Negative Effects of Video Games

Against the backdrop of the ever-increasing popularity of video games, parents can protect their children from the negative effects of video games in a sensible way. Pulling the plug completely will not help.

Check the Rating

The video game industry has developed a rating system that assigns each game a specific rating based on its content to ensure that it is age-appropriate. Check the rating on the game’s packaging and examine the game’s description before purchasing.

Play with them

Play video games, observe them playing, and discuss their actions. This will help you gain a deeper understanding of the content and their reactions, and guide them when needed. Participating in your child’s gaming is one of the most effective ways to avoid gaming addiction.

Talk to them about gaming addiction

Discuss the risks of gaming addiction with your child, particularly the negative effects of video games. Explain why you believe it’s vital to restrict screen time, and let them understand you’re there for them if they ever feel they’re battling addiction.

Activate Parental Controls

Parental controls are available in most games. You may not be unable to do this on your own, but you can seek assistance from an older child or simply Google. These controls can include limiting messaging features, blocking offensive content, and restricting gaming time.

Monitor Behaviours or Warning Signs

Be able to recognise when healthy enjoyment becomes an addiction or disorder. Parents should monitor children when they neglect relationships, physical activity, schoolwork, and personal hygiene, want to keep playing and is unable to cut back, and lies about the time spent on gaming and react aggressively if asked to stop playing. However, if they occasionally exceed their time limit, this doesn’t count as an addiction or serious issue.

Encourage Other Hobbies

Encourage participation in sports, hobby classes, or school activities, and arrange for social interaction, like meeting friends and going out for activities with friends. This will not only help them allocate their time to productive pursuits but also contribute to their overall development.

Support Kids

If gaming becomes an addiction then support children with the right guidance and encouragement needed. Seek the help of a therapist or counsellor to overcome the issue.

A Different View

While you may frown upon this view, several studies have shown that not all video games are bad. Again, however, a word of caution: anything done in excess is harmful.

Moreover, age-appropriate gaming remains a consideration. The negative effects of video games must be applied to each gamer individually, as each gamer comprehends games and their content in a unique manner.

Video games have a lot in common with other enjoyable activities, but under certain conditions, they can be dangerous. The best way for parents to protect their children is to remain involved, monitor, set limits, support, and provide guidance as necessary.

Smile Foundation’s flagship programme, Mission Education (ME) is all about putting the needs of children from non-privileged communities first. Looking at children’s growth holistically, many mindfulness activities are conducted at our centres apart from providing quality education for the good mental health of the children.

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Women Empowerment Nutrition

Importance of Low-cost Meals for Rural Indian Women

Importance of Low-cost Meals for Rural Indian Women
Importance of Low-cost Meals for Rural Indian Women

For rural Indian women, access to affordable and nutritious food is a daily struggle. With limited income and resources, providing a healthy meal for their families can be a daunting task. According to a report, 76 percent of Indians living in rural regions cannot afford a nutritious diet.

Food affordability is a crucial issue that affects millions of families in India, especially those living in rural areas. For these women, finding ways to provide low-cost meals meeting the nutritional needs of their families is a top priority. 

The importance of low-cost meals cannot be overstated. They not only ensure that families have enough to eat but also help them to stretch their limited budgets. The lack of affordable food options can lead to malnutrition and other health problems.

Therefore, it is essential to address the issue of food affordability and support rural Indian women in providing healthy and low-cost meals for their families.

What is Food Affordability?

Food affordability refers to the ability of individuals or households to access food that is both nutritious and reasonably priced. It means that people have enough income to purchase the food they need without sacrificing other essentials such as rent, utilities, or healthcare. Let’s understand the food affordability definition with an example.

A family in a low-income rural area may struggle to afford fresh fruits and vegetables, which are often expensive. To make ends meet, they may resort to buying cheaper, less healthy options, leading to nutritional deficiencies and health problems. In this case, food affordability would mean having access to affordable, nutritious foods without compromising their financial stability.

The number of individuals who cannot afford the cheapest type of healthy food has increased by 112 million since 2019, according to the State of Food Security and Nutrition in the World (SOFI) 2022 study. Additionally, 1.5 billion people worldwide—most of whom reside in Southern Asia (1.3 billion), Sub-Saharan Africa (894 million), and Southeast Asia (347 million)—cannot afford to eat diets that are adequate in nutrients.

India and Food Affordability Index

The Global Food Affordability Index (GFAI) is a tool that measures the affordability of food in different countries. It helps policymakers, businesses, and consumers to understand the factors that influence food prices and identify strategies to improve food affordability and accessibility for all.

India has a score of 57.2, placing it 71st out of 113 countries in the Global Food Security Index 2021. India’s score increased from 54.5 in 2012 to 57.2 in 2021, an increase of only 2.7 points. India again performed poorly on the 2022 Global Hunger Index, ranking 107 out of 121 nations. According to reports, India was home to over 973 million of the three billion people who in 2020 were unable to purchase a nutritious meal. This represents 70.5% of the nation’s population.

India has consistently performed poorly on the Global Food Security Index (GFSI). The main reasons for this poor performance are high levels of poverty and malnutrition, lack of access to clean water and sanitation, inadequate agricultural infrastructure, and insufficient government policies to support food security. 

To address these problems, India needs to increase investments in rural development, improve access to credit and technology for small farmers, promote sustainable agriculture practices, and expand social safety nets to support vulnerable populations.

It also needs to focus on improving education and awareness around nutrition and health and ensuring the availability and affordability of nutritious food to all, especially in rural areas. By taking these steps, India can make significant progress toward achieving food security for all its citizens.

Benefits

The benefits of food affordability are many and significant, both in general and from an Indian perspective. When food is affordable, it helps to ensure that people have access to enough food to meet their basic nutritional needs, which is essential for good health and well-being. It also helps to reduce poverty and promote economic development by providing a stable source of income for farmers and food producers. 

From an Indian perspective, food affordability is particularly important for women, especially those living in rural areas. In rural India, women often bear the primary responsibility for providing food for their families. They are also more likely to suffer from malnutrition and other health problems due to poverty and lack of access to nutritious food.

Improving food affordability in these areas can positively impact women’s nutrition and fitness, by enabling them to provide healthy and balanced meals for their families, and also ensuring that they have access to nutritious food for themselves. 

Managing Resources

Low-cost meals that are nutritious and easy to prepare can be particularly beneficial for women who have limited time and resources. By promoting the use of locally available ingredients and traditional cooking methods, it is possible to create low-cost meals that are both tasty and nutritious. This can help to reduce the prevalence of malnutrition, particularly among children and women, and improve overall health outcomes. 

Also, good nutrition is essential for women’s hormonal health, as hormones are influenced by a range of factors including diet, stress, and lifestyle. Additionally, women’s nutrition is one of the most important issues to address to prevent stunting in children. Malnutrition in mothers can have long-term effects on the health and development of their children.

By prioritizing women’s nutrition and promoting healthy eating habits, it is possible to improve the health and well-being of both women and their children and promote sustainable development.

Food Affordability and the Future

Improving food affordability is critical for promoting the health and well-being of rural women in India and the overall population. By providing access to nutritious and affordable food, women can better provide for their families and avoid malnutrition and other health problems. This, in turn, can positively impact the overall economy by promoting productivity and reducing healthcare costs. 

Additionally, improving food affordability can contribute to the growth of rural communities and support sustainable development. By prioritizing food affordability and nutrition, India can improve the health and well-being of its citizens. It will promote economic development, and create a more prosperous and sustainable future for all. 

Therefore, the government should work towards providing low-cost meals to women in rural India to improve their nutrition. This will promote healthy eating habits, and reduce the prevalence of malnutrition and related health problems.

India has already taken many necessary steps to provide nutritious food to the majority of its population. As the country moves forward, it should continue to focus its attention on this very crucial issue.

Working closely with the communities, Smile Foundation’s women empowerment programme, Swabhiman team organises low-cost recipe workshops where women are encouraged and guided on healthy meals which can be prepared easily with the available materials at home.

With an aim to impart nutritional knowledge among these women, these interactive sessions include live demonstrations of cooking healthy food with high protein value that is easily available and will also help to reduce the burden on out-of-pocket health expenses.

Categories
Women Empowerment

Self-employed: Reorienting Happiness

CSR in India empowering women
CSR in India empowering women

Isn’t life a pursuit of happiness? All our tasks, routines, objectives, and hobbies are toward making us and our loved ones happy. This necessarily involves earning a dignified livelihood or income to support the needs, wants, and desires of one’s self and loved ones.

Earning for self and by self 

A self-employed person is not working for others or at the will of others. It is about being your own boss. A self-employed person is one who works for herself, at her own will, and has freedom and control over her work and life.

The self-employed person’s objective behind any work is to deliver quality work independently. A self-employed person works for the purpose of earning profit for herself and spends time on the operation of a business. Self-employed persons include employers, own-account workers, independent practitioners, contractors, sole proprietorships, partnerships, entrepreneurs, freelancers, doctors,  gig workers, actors, lawyers, etc.

Self-employed: Creating Your Happiness

We work with certain objectives and outcomes in mind. Both the employees and self-employed while being engaged in work need to achieve certain desired outcomes. However, the way these outcomes are achieved is also important. The self-employed enjoy creative freedom, flexibility, and innovative liberty to work at their comfort and convenience. 

Various studies have shown that self-employed persons are happier than employed ones. Some of the reasons are– 

Choosing Your Own Environment

To be self-employed means to choose your own space from where you will work. For example, a Chartered Accountant can do the taxes of a firm from a hill station in Shimla or a street vendor who sets up a small time food stall in the food streets of Delhi can decide the time of the day or days of the week when he wants to set up his stall.

Continuous Engagement with Work

The self-employed work for herself. She will earn money upon completion of a particular work or task. Her job is to complete the job within some given time. Her engagement to work will be at her discretion. Studies show that “Measuring how engaged people are in their work is therefore a really useful way to gauge their well-being,”

Freedom & Autonomy 

The owner of a business has the flexibility and freedom to decide her own work hours and workplace. She also has the autonomy to make changes in her work or business. The person is his own boss. 

Innovation & Creativity

A self-employed person is her own boss. She has the freedom to innovate and be creative. She undertakes the completion of the tasks as per her own brain and will decide how to compete with others.

Self Employment Income

The fruits of labor will belong to one person. The more you work, the more your income will be. If you work hard, smartly, and be innovative the earnings will be yours. 

India’s Self-Employment Scenario

Self-employment is the biggest source of employment in the Indian economy. 2020-21 Periodic Labour Force Survey (PLFS) says, 55.6% of Indian workers are self-employed. The number in India stood at 333 million in 2021. On a year-on-year basis, self-employment in the country increased by 7.6% in 2021. Between 2010-2021, the number of self-employed people in India increased by 8.1%.

India is a developing country, the above data may not reflect the grassroots truth. Self-employed people could be large in number also for the reason that the number of employment opportunities may be less in the country.

The data suggests that the self-employment income earned by self-employed workers is very little in India. The self-employed workers in India on average earn just Rs 10,643 per month. This is 60.4% of the average income of a salaried worker in the same survey period.

Therefore we need appropriate government intervention to enable economic activities.

Initiatives of the Government for the Self-employed

The Government of India launched a flagship initiative– Startup India. The objective is to develop a conducive ecosystem for the inception and growth of start-ups. It is to catalyze startup culture and build a strong and inclusive ecosystem for innovation and entrepreneurship in India. This scheme provides an opportunity for self-employment as well as salaried employment. 

In rural areas, the opportunities for salaried jobs or employment are less due to the absence of enterprises therefore self employment is the only viable option to earn a livelihood.  In this light, the Ministry of Rural Development has implemented the National Rural Livelihood Mission (NRLM). This is a poverty alleviation programme, among other things, that focuses on promoting self-employment.

The Self Employment Programme of urban poor is a component of the National Urban Livelihoods Mission (NULM). It provides financial assistance to individuals/groups of urban poor for setting up gainful self-employment ventures/ micro-enterprises, suited to their skills, training, aptitude, and local conditions.

Prime Minister’s Employment Generation Programme (PMEGP) scheme facilitates the generation of self-employment opportunities through the establishment of micro-enterprises in the non-farm sector by helping traditional artisans and unemployed youth.

Pradhan Mantri Mudra Yojana (PMMY) is initiated by the Government for facilitating self-employment. Under PMMY collateral free loans up to Rs. 10 lakh, are extended to small/micro business enterprises and to individuals to enable them to set up or expand their business activities.

Swabhiman is Smile Foundation’s women empowerment programme that trains women and adolescent girls to become financially independent through education, entrepreneurship, health, and nutrition activities.

Categories
Livelihood

Livelihood Opportunities to Tackle the Growing Population of India

 Livelihood Opportunities to Tackle the Growing Population of India
 Livelihood Opportunities to Tackle the Growing Population of India

Recently, China reported its first population decline in 60 years, leaving India to soon become the world’s most populous country in the world. With an estimated 50 million people surviving on less than $2 per day, the growing population is alarming. It will worsen poverty and hunger problems. It has become more important than ever to address livelihood opportunities to make sure the country’s economy remains sustainable and inclusive. 

The population of India in 2023 has crossed 1.4 billion, with the majority of growth coming from rural areas. The rural population which comprises nearly 70% of the total population mostly depend on agriculture for their livelihood. With the changing times and growing population, the agriculture sector alone cannot provide enough employment. Therefore, there is a need to focus on creating livelihood opportunities in other sectors as well.

Livelihood Opportunities in a More Populous World

Livelihood opportunities include various avenues available for people to make a living. It could be anything from traditional occupations like agriculture and handicrafts to modern-day jobs like IT, finance, manufacturing, and travel & tourism. With a population of over 1.4 billion, there’s a new demand for employment opportunities across all sectors of the economy.

In addition to creating new jobs, the government needs to improve the quality of existing jobs. A lot of people in India are underpaid, working in low-paying and low-skilled jobs that offer few opportunities to advance their careers. To address this problem, both the government and the private sector need to invest in training and education programmes. This should be done to aid people hone skills and achieve their career goals. 

Another important sector that needs focus is entrepreneurship. The government needs to support and encourage entrepreneurs. This includes providing access to capital, mentorship, and other resources that can help startups succeed. This will help India create industries and jobs that encourage innovation and creativity.

On the socioeconomic front, we also need to address the distortions that limit access to capital and land, to allow new/first-generation entrepreneurs to grow and build a solid base and compete with larger firms.

What’s Happening on the Ground?

Currently, in India, big/tier 1 cities are too expensive. For firms to remain competitive, they need to be able to shift to smaller cities and towns where costs are lower. However, these smaller cities do not currently have the required infrastructure- both physical and human, to support such a move.

The government needs to act to improve physical infrastructure and take steps to improve human capital by way of relevant education and training, especially in Tier 2/3 cities so that the transition and spread of manufacturing and service sector to these smaller cities and towns happens rapidly. This will provide a strong impetus to competitiveness and related job growth in less industrialised States and cities.

Such a strategy becomes even more critical at a time when India is trying to benefit from the actions of large corporations to reduce dependence on other countries for manufacturing. India has to immediately act to improve global ratings on education, skills, life expectancy, and health, and the resultant upgrade in human infrastructure. The pace of job creation is intricately interwoven with higher investments in education and skill development. 

Women in the Radar

Let’s also not forget that women play a vital role in the development of society. Their voices and participation eradicate poverty and malnutrition. Women population in India makes up 48% of the total population and yet they’re largely excluded from the formal workforce due to social and cultural norms. Without education, they don’t have enough job opportunities.

Problems like poverty and unemployment cannot be solved by men alone. It is vital to stress on the importance of population education, which refers to education on population-related problems such as family planning, reproductive health, and population growth.

Women who are empowered have better access to education, which leads to better job opportunities and higher earning potential. It also leads to improved financial inclusion for women, including access to credit and saving programmes. This will also help women start and expand their businesses and improve their livelihoods. 

Women empowerment programmes can help women hone their skills to start and manage a business or get better job opportunities. Moreover, when women are empowered, they get access to better job opportunities as well as resources and services that help improve livelihoods. 

Financial Independence and its Fight Against Poverty

Access to livelihood can help fight poverty in India. Poverty not only affects the individual’s standard of living but affects the country’s overall economic growth. By creating livelihood opportunities, people can earn a sustainable income, and reduce poverty levels.

They can also lead to an increase in local economies, which in turn increase the overall economic growth of the country. Besides poverty and illiteracy are the two driving forces for overpopulation in India. People from poor families turn a blind eye to education as a solution to improved living standards and instead believe that the bigger the family they have, the bigger their chances to earn a livelihood. 

Livelihood opportunities need to include marginalised communities, which include scheduled castes, scheduled tribes, and other backward classes. People belonging to such communities face challenges in accessing better education and employment opportunities, which excludes them from society. The government needs to implement schemes, policies, and special programmes for skill training and entrepreneurship development. 

There needs to be proper utilisation of land; small areas of land need to be used to their maximum limit. Usage of land needs determination by the number of workers, marketing and traffic-related arrangements available and the value and quantity of a commodity, and more. In the case of wastelands and dry lands, constant improvements must be implemented to make them useful. 

Interestingly, India’s growing population presents both opportunities and challenges when it comes to creating livelihood opportunities. By focusing on the creation of new jobs, supporting entrepreneurship, developing infrastructure, and addressing inequality, we can create a more inclusive and sustainable economy that benefits everyone.

This, no doubt, requires a collective effort from both the government and private sector to ensure. Our large-population-related problems can be converted into an opportunity to maximise growth and human development.

Smile Foundation and Livelihood

Smile Foundation in its efforts toward increased livelihood opportunities is reimagining its livelihood programme, STeP, and integrating courses that best serve the current generation and their needs. Right from BFSI, digital marketing, healthcare, core employability, BPO, and retail management, every modern and relevant skill training course is provided to the youth of lower social stratum who need direction towards getting a skill-oriented livelihood.

Categories
Livelihood

Four Reasons Why You Should Pursue a Digital Marketing Course

Four Reasons Why You Should Pursue a Digital Marketing Course
Students getting trained at a STeP centre

The 21st-century world is split into two. One is the physical world, where you touch, feel, and see things with your senses. It is tangible and has been around since time immemorial.

The second is the online world, existing on the Internet. Fortunately or unfortunately, the online world holds more value to individual and collective lives. It houses everyone’s personal, professional, and financial data and provides unprecedented insight into individuals’ thoughts and actions.

As a result, the online world is vital for businesses worldwide. With online marketing and advertising, businesses can reach their audiences in minutes, removing the logistical challenges of offline marketing.

Consequently, digital marketing and advertising offer a sea of professional opportunities. Individuals can make successful careers in marketing their client’s products and services online. Digital marketing courses are always in demand as the skill is among the most important in 2023.

What is Digital Marketing?

Digital marketing, or internet marketing, has electronic devices, like cell phones and laptops, at its core. It uses the data on these devices to market products and services of various businesses.

Marketing specialists leverage the Internet to run marketing campaigns targeted at their audiences. Unlike traditional and offline marketing, online marketing features on laptops, desktops, phones, tablets, and other electronic devices.

Digital marketing also has subcategories wherein marketers focus their attention on a tool. Search engine marketing, paid social ads, and social media posts are a few subcategories of digital marketing.

Introduction to Digital Marketing Courses

It is challenging to quantify the importance of digital marketing. With the world moving online, digital marketing holds as much value as coding, machine learning, and new-age technological skills.

Businesses are the backbone of the physical as well as the online world, and they need marketing to grow their customer base and reach new geographies. Digital marketing techniques, like Search Engine Optimisation (SEO) and paid marketing, can help them compete with the best in the industry and reach their audiences.

Digital Marketing Courses in the 21st Century

The advantages of digital marketing for businesses are there for all to see. As a result, digital marketers are in-demand, and digital marketing courses can help professionals learn the skill or update their existing knowledge. A few other reasons to choose digital marketing courses online include:

1. You Don’t Need a Degree

One of the advantages of digital marketing courses is that you don’t require an educational degree to get started. Many institutes offer digital marketing courses to freshers with no degree, while the Internet is also a valuable source for understanding the fundamentals of digital marketing.

However, a diploma in digital marketing and other courses are more valuable as they provide crucial strategies and tactics that aren’t readily available online. They can enhance individuals’ careers in digital marketing.

While a bachelor’s degree in marketing can be advantageous for securing opportunities in digital marketing post-course completion, individuals from different backgrounds can do the course and succeed.

2. Increasing Demand

The market for digital marketers is expanding daily. Digital marketing may have come a long way, but the skill still offers exponential growth opportunities for professionals. The number of internet users worldwide is only going to increase in the coming years, meaning businesses will look to connect with new audiences.

Digital marketers will hold significant value, as the influx of clients and projects will require skilled professionals. With more individuals and businesses seeking an online presence, digital marketing will become even more critical.

However, aspiring professionals must upskill regularly to capture growth opportunities in the coming years. Those possessing the latest skills and knowledge in cutting-edge strategies will attract more demand as outdated approaches become obsolete. Keeping up with new strategies can help professionals accelerate their career growth and gain access to more opportunities, making digital marketing courses useful.

3. More Income

Digital marketing courses make sense because digital marketing is a high-paying skill. Digital marketers are among the highest-paid professionals, with the future promising even better salaries.

Digital marketers earn substantial income because businesses allocate massive budgets for marketing online. Large corporations reportedly spend up to 10% of their annual revenue on digital marketing. It bodes well for digital marketers, as companies will only increase their spending on digital marketing due to increasing competition.

While it is hard to pinpoint the exact figure top digital marketers make, experienced and reputable digital marketers can earn an average annual income of over ₹20 lakhs. Therefore, those seeking career opportunities with high-income potential should consider digital marketing courses with placement.

4. Develops Creativity

Digital marketing is used in most industries and by most businesses. Companies seeking digital marketers may belong to manufacturing, retail, finance, or any other industry.

Still, a large portion of opportunities for digital marketers come from creative industries or businesses. Most bloggers, video content creators, producers, influencers, and marketing teams require help with digital marketing.

Working with creative professionals can help professionals nurture and develop their creativity. Hence, life after completing a digital marketing course can help professionals grow and develop their creative selves. The advantages of digital marketing courses are thus many.

Closing Thoughts

Digital marketing is an in-demand skill that can pay serious dividends in the long run. However, professionals must upskill regularly and adapt to changing technologies to stay ahead of the competition.

Smile Foundation following the right trends of the time is training the youth from the disadvantaged sections of society in digital marketing courses. More than 75,000 youth have been trained till now in different livelihood courses with 47,000+ youth trained in respectable brands all across India.

Categories
Livelihood

BFSI Skilling Course Making The Banking System in India Robust

(BFSI) Skilling Course Making The Banking Industry Robust
(BFSI) Skilling Course Making The Banking Industry Robust

Anything Zerodha co-founder and True Beacon Chief Executive Officer (CEO) Nikhil Kamath says grabs attention. Zerodha is the biggest discount broker in the country. Unlike hundreds of startups in India, it has achieved profitability without raising a penny from Venture Capitalists (VCs).

Recently, Kamath shared the Recession Probabilities Worldwide 2023 data to signify the growth opportunity in India, urging citizens abroad to consider moving back to the country. According to the report, India is the only country in the world with a 0% probability of recession this year. Meanwhile, the United Kingdom (UK) and the United States (US) have 75% and 65% chances of recession, respectively.

It shows the resilience of the Indian economy, aided by several factors like domestic consumption and an increasing working class. The Reserve Bank of India (RBI) also deserves credit, with the banking system in India among the most robust worldwide.

The RBI has achieved it through innovation and increased focus on the skill gap in India. Addressing the banking skills gap was vital, as the BFSI (Banking, Financial Services, and Insurance) sector has struggled with a labour problem.

What is the BFSI sector?

The BFSI sector comprises banking, insurance, mutual funds, etc., services. It is a massive contributor to the Indian economy. With a market cap of ₹90 lakh crore as of 2022, the sector is nearly 12% of the GDP. The figure was just two percent in the 1950s, demonstrating its growing influence in the country.

How India Addressed the Gap in Banking Skills

The evolution of banking in India yielded seismic results with the introduction of the Unified Payments Interface (UPI). A banking and payment system like no other, UPI transactions have only increased month-on-month. The value of UPI transactions hit a new milestone of ₹12.98 lakh crores at the start of 2023, growing exponentially from ₹1,700 crores in January 2017.

The number will only grow bigger as smartphones and banking services become more accessible. As a result, there are tremendous opportunities in the BFSI sector. India has a robust banking education system to rely on.

The Indian government, RBI, and various financial institutions have launched many skilling courses to take the banking industry to new heights.

Insurance Institute of India (III) Initiatives

Insurance penetration in India is still less than global peers, making it a significant growth driver for the BFSI sector. Consequently, the Insurance Institute of India (III) offers several courses to prepare enough skilled professionals to meet the growing demand.

The courses offered provide individuals with the required knowledge and skills to work as insurance agents, underwriters, and claims adjusters. From insurance law and risk management to insurance products, the courses cover every facet of the insurance industry.

Depending on the specific role, the salary as a working professional in the insurance sector in India is lucrative and will only increase in the coming years.

National Institute of Securities Markets (NISM)

The Indian equity market has seen unprecedented growth in Demat accounts since the COVID-19 pandemic. With disposable income and the need for alternate investment options, Indians plunged into the capital markets.

The number of active investors and traders in the country has grown significantly, but there’s still room for tremendous growth. As a result, the National Institute of Securities Markets (NISM) has tweaked its course offerings to help professionals achieve their stockbroking dreams and cater to the upcoming demand.

NISM addresses the skill gap in India’s equity markets by arming students with the knowledge of equity, mutual funds, and investments. Professionals can take NISM courses and work within the industry as stockbrokers, mutual fund managers, and investment advisors.

Chartered Financial Analyst (CFA)

The CFA program addresses another banking skill gap in India. For years, India struggled to produce investment bankers, portfolio managers, and financial analysts. However, thanks to CFA, the country now has thousands of CFA professionals capable of driving businesses forward with their understanding of business finance.

The CFA program helps individuals learn investment banking, portfolio management, and financial analysis. After completing CFA, individuals can join asset management companies (AMCs) and investment banking divisions of various banks.

Bankers’ Business Process Services (BBPS) Program

The evolution of the banking system in India has been rapid, but some services, like customer service and banking operations, remain evergreen. The BBPS program offers individuals training in essential services, helping them work as customer service executives, back-office executives, and data entry operators.

Pradhan Mantri Kaushal Vikas Yojana (PMKVY)

The Pradhan Mantri Kaushal Vikas Yojana (PMKVY) is a Government of India (GOI) initiative to arm the population with the necessary industry skills. The program has been instrumental in the BFSI sector, providing training and certification to individuals in necessary banking services.

Consistency is the Next Frontier

The Indian Government and financial institutions in the country have worked tirelessly to create a robust working class having the necessary banking skills. It has taken the country to new heights, but the journey from here to the next goal will require consistency.

RBI and financial institutions in India must nurture talent consistently to help grow the BFSI sector and take India close to the five trillion economy dream.

Smile Foundation and BFSI Training

Smile Foundation‘s livelihood initiative, STeP is focused on BFSI skilling as one of its core training modules. The programme makes the youth lead dignified lives through skilling, upskilling and employment opportunities in more than 400 respectable brands spread all across India.

Karuna Jadhav, Regional Officer (STeP Programme), Pune started off with Smile Foundation as a GDA trainer through a partnership with NGO Matoshree Sevadham Arogya Seva Trust (MAST). She soon branched out into BFSI Training wherein she trained 4 batches in Mumbai, Maharashtra between 2022-23. Karuna was found capable enough to spearhead region-based work and was promoted to the role of a Regional Officer in April 2023.

Starting off her journey as a teacher and football coach at Cambridge English School at the young age of 18, Karuna says, ” I like how working with a nonprofit opens up infinite possibilities. Branching out into different things like understanding the needs of individual beneficiaries, getting in-depth into the banking system of India to be able to teach better, interacting with donors, gaining insight into the management of projects, etc. always keep things interesting for me. I can proudly say that this place allowed me to dream more than my imagination.”

The STeP programme believes in the holistic growth of all involved. The programme cares equally about its beneficiaries and trainers to ensure that everyone benefits and enriches their lives phenomenally.

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In The Spotlight Education

Music and Its Magic to Transform Us

Music and Its Magic to Transform Us
Ananya Birla singing at one of Smile Foundation's centres

Music is a universal language that transcends cultural boundaries and speaks directly to the human soul. Beyond its aesthetic appeal and entertainment value, music holds a profound influence on our cognitive, emotional, and social development.

Let’s briefly delve into the captivating world of music as a powerful tool for learning and self-expression, presenting a compelling blend of data, research, and intriguing facts that highlight the transformative impact of melodies and rhythms.

Numerous studies have demonstrated the positive effects of music on learning and cognitive abilities. Here are some key findings:

The Mozart Effect

The “Mozart Effect” refers to the temporary improvement in spatial-temporal reasoning after listening to classical music, particularly compositions by Wolfgang Amadeus Mozart. Researchers suggest that the intricate patterns and harmonies in Mozart’s music activate brain regions responsible for abstract thinking and problem-solving.

Memory Retention

Music shows to improve memory retention and recall. The rhythm and melody in songs create a mnemonic device that aids in information encoding and retrieval. This phenomenon is often utilized in educational settings to help students remember complex concepts, such as the multiplication tables set to catchy tunes.

Language Development

Listening to and creating music as a learning medium can facilitate language development, especially in children. The rhythmic patterns and repetition found in music enhance phonological awareness, vocabulary acquisition, and pronunciation skills. Furthermore, singing can enhance speech production and fluency in individuals with speech disorders.

Emotional Expression and Well-being

Music possesses an incredible ability to evoke emotions, making it a valuable outlet for self-expression and emotional well-being. Consider the following insights:

Engaging with music is found to regulate emotions by modulating physiological responses, such as heart rate and blood pressure. Playing or listening to music can help individuals manage stress, anxiety, and depression. Certain genres, like classical and ambient music, are particularly effective in inducing relaxation and a sense of calm.

Music Therapy as a Learning Medium

Music therapy has emerged as a recognized form of treatment in various clinical settings. By utilizing music, trained therapists assist individuals in expressing and processing emotions, reducing pain perception, and improving overall quality of life. Music therapy has proven beneficial for patients with autism spectrum disorder, Alzheimer’s disease, and post-traumatic stress disorder (PTSD).

Mood Enhancement

The release of endorphins, often referred to as “feel-good” hormones, is triggered by listening to enjoyable music. Upbeat rhythms and catchy melodies elevate mood, increase motivation, and enhance productivity. Music is commonly used as a motivational tool in sports, exercise routines, and workplaces.

Cultural Bridge

Music transcends cultural and linguistic barriers, allowing people from diverse backgrounds to connect and appreciate each other’s traditions. Global music festivals and collaborations showcase the power of music in promoting intercultural understanding and unity.

Collective Experience

Attending live music concerts or participating in group musical activities creates a sense of belonging and community. Singing in choirs, playing in bands, or dancing together strengthens social bonds and promotes teamwork. Shared musical experiences can evoke a profound sense of camaraderie and mutual support.

Empathy and Emotional Contagion

Listening to music can induce empathy by triggering mirror neurons in our brains. Mirror neurons enable us to experience emotions vicariously, leading to a heightened sense of compassion and understanding. This emotional contagion is often observed in concerts or when individuals share their favorite songs with others.

Fun Facts:

  • Playing a musical instrument improves hand-eye coordination and fine motor skills.
  • Learning to play music at a young age is linked to higher IQ scores.
  • Songs with a tempo of around 60 beats per minute can synchronize with our resting heart rate, inducing a calming effect.
  • Singing in a group can increase levels of oxytocin, a hormone associated with bonding and trust.

Deepening Understandings: Music as a Learning Medium

Music serves as a remarkable pathway for learning, self-expression, and connecting with others. The impact of music as a learning medium on cognitive abilities, emotional well-being, and social cohesion cannot be overstated.

Whether we listen, create, or engage with music, we unlock a world of possibilities that enriches our lives in countless ways. So, let’s embrace the melodies and rhythms that reverberate within us and allow music to shape our learning journey and foster deep emotional connections.

Smile Foundation wants a world where children thrive. Organising music concerts and workshops, we cater to the artistic and soulful needs of children from marginalised communities in India, apart from their education and skilling essentials.

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Livelihood Health

GDAs And Technology Closing The Healthcare Gap in India

Cloud-based Learning in Livelihood Programmes
Cloud-based Learning in Livelihood Programmes

The COVID-19 pandemic devastated India, causing thousands of deaths and revealing a serious lack of public health infrastructure. Leaving metro cities aside, the majority of the country doesn’t have a public healthcare structure to rely on. Private hospitals are also few and far in Tier 2 and 3 cities, with the situation worse in rural India.

The lack of public healthcare causes maternal mortality, infant mortality, and malnutrition, with life expectancy and low vaccination rates also low in rural India. It is a concerning issue as more than 70% of the country resides in rural India, yet receives less than 30% of resources for health infrastructure.

Lack of Skilled Medical Professionals

India’s population demands a significant increase in the number of healthcare professionals. The healthcare skill gap in India is felt in every corner, but rural India faces bigger problems.

India has 0.7 doctors and 1.5 nurses per 1,000 people, well below the World Health Organisation (WHO) average of 2.5 doctors and nurses per 1,000 individuals. The country has a shortage of 10 lakh doctors and 20 lakh nurses, with 1.5 lakh nurses and 50,000 doctors needed in Intensive Care Units (ICU) in the coming year.

The need is especially urgent in rural areas as the population doesn’t have access to basic housing and water needs, compounding their problems.

The Government of India (GOI) has tried to address the biggest gaps in healthcare by opening 157 new nursing colleges. Finance Minister Nirmala Sitharam announced it in her Budget 2023 speech. The new nursing colleges would be set up in co-locations with the 157 existing medical colleges the government set up since 2014.

However, increasing the number of students in medical and nursing colleges can only help close part of the healthcare skill gap in India. The country needs a specialised and highly trained workforce of healthcare professionals to reduce mortality rates.

The role of GDAs (General Duty Assistants)

The introduction of General Duty Assistants by the healthcare sector skill council can help mitigate a few critical gaps in healthcare. Patient care is vital as their comfort can help them recover quickly.

General Duty Assistants can help significantly, providing quality care to patients. GDAs are taught how to provide basic nursing care and manage patients, with their training laying special emphasis on empathetic and ethical behaviour. They work closely with doctors, nurses, and other healthcare professionals, learning the ropes of the field.

A GDA course is an excellent option for students aspiring to have a career in hospitals and nursing home settings. Given the rise in India’s population and the gap in healthcare infrastructure, GDAs will find plenty of employment options.

However, upskilling is equally vital, as over 70 million Indians are expected to enter the labour force by 2023. Many will dream about a career in the healthcare domain, making it a competitive space.

Skill development through experience in hospitals and various departments can add credibility to GDAs’ profiles.

Technology as a Solution for Healthcare Skill Gap in India

Experts searching for how to close the gap in healthcare have found the answer in technology. Various new-age technological tools are helping doctors in better diagnosis, treatment, and patient care.

MedTech is an entirely new discipline to help improve patient outcomes and enhance the efficiency of healthcare services. It includes medical devices, software, and digital health solutions. It can revolutionise healthcare in India, bridging the healthcare skill gap, improving access to healthcare services, and enhancing the quality of patient care.

Medical devices such as diagnostic tools, imaging equipment, and monitoring devices can help healthcare professionals diagnose and treat patients accurately and efficiently. These devices can also reduce the workload of healthcare professionals and improve patient outcomes.

Digital health solutions such as telemedicine can also come in handy. Telemedicine allows healthcare professionals to provide medical consultations and advice to patients remotely. It can be particularly useful in rural areas of India, where access to healthcare services is limited.

Patients in rural India can connect with experts in different parts of India and find solutions to their medical problems. With the use of digital health solutions such as telemedicine, patients in remote or underserved areas can receive medical consultations and advice from healthcare professionals without having to travel long distances. This can help improve access to healthcare services and reduce the burden on healthcare facilities in urban areas.

Training and education to healthcare professionals is another way MedTech can help bridge the healthcare skill gap in India. Medical technology companies can provide training and education programs to healthcare professionals on the use of medical devices and digital health solutions. This can help healthcare professionals develop the skills and knowledge they need to deliver quality care.

Closing thoughts

MedTech and GDA courses can drive the innovation envisioned by the NSDC healthcare sector skill council. They can help healthcare professionals take better care of their patients, and focus on developing new and innovative treatment methods. All will reduce the mortality rate in the country.

MedTech companies can play a central role in the research and development domain, developing new and innovative solutions and passing on the knowledge to GDAs.

GDA training is one of the most important elements of Smile Foundation’s livelihood initiative, STeP (Smile Twin e-Learning Programme). 75000 youth have been trained, out of which 47000 have been placed in 400 respectable brands across India till now. You can also step up and change the lives of youth from underserved communities so that they can start contributing toward their own and the nation’s economic independence.

Categories
Education Insights

Differently-abled Children and The Education System of India

Differently-abled Children and The Education System of India
Differently-abled Children and The Education System of India

The education system in India, for a long time, has ignored the needs of differently-abled children. Whether it is the infrastructural support or creating an inclusive classroom environment, the schools have found themselves ill-equipped for differently-abled children. However, various government policies for the disabled in India have tried to address this issue over the years.

Policies for Persons with Disabilities

The Indian government has implemented several policies aimed at helping disabled students access education. This helps them to succeed in academic and professional settings. Some of the key policies include–

The Rights of Persons with Disabilities Act, 2016: This legislation replaced the Persons with Disabilities (Equal Opportunities, Protection of Rights and Full Participation) Act, of 1995 and provides a comprehensive framework for the protection of rights and entitlements of persons with disabilities, including access to education.

Inclusive Education for Disabled at Secondary Stage (IEDSS): This centrally sponsored scheme provides financial assistance to states and union territories to support the education of students with disabilities in secondary schools.

National Scholarships Portal: The government has created a centralised portal to enable students with disabilities to apply for various scholarships and financial assistance programs.

Assistive Technology: The government has initiated several programs to promote the use of assistive technology, such as screen readers and braille displays, to support the education of students with disabilities.

These are some of the policies for persons with disabilities. Apart from this, there are various initiatives taken on an individual level by schools, non-governmental organisations, etc. for the betterment and benefit of differently-abled children. The Indian government has also taken many initiatives in the same direction.

The RPWD Act 2016 has also been revised over the years to make it more comprehensive. The act expanded the list from seven to twenty-one conditions, adding cerebral palsy, dwarfism, muscular dystrophy, acid attack survivors, hard of hearing, speech and language disability, specific learning disabilities, etc.

Budget for Disabled Persons

While there are various initiatives to improve access to education for the differently-abled, the budget allocation in this direction needs reimagination. The Ministry of Social Justice and Empowerment’s (MSJE) Department of Empowerment and Welfare of Persons with Disabilities (DEPwD) received INR 1,225 crore in FY 2023–24, representing 0.027 percent of the overall budget. The overall expenditure in FY 2023–24 increased by about 7.5% in comparison to the prior year, however, the DEPwD expenditure only climbed by 1%. An improvement but more needs to be done.

Budgetary allocation for disabled-friendly government policies and schemes in India is crucial. It ensures the implementation of inclusive policies that benefit the disabled community. These allocations are essential to provide accessible infrastructure, education, healthcare, and employment opportunities to people with disabilities. 

Additionally, budgetary support helps in promoting research and development of assistive technology, which can significantly improve the quality of life for people with disabilities. By investing in disability-friendly policies and schemes, the government can create a more inclusive society and empower people with disabilities to live independently and with dignity.

A strong budgetary allocation can also ensure better programs for persons with disabilities. This can be a game changer for a country like India which is set to become the most populated in the world. A large population also means an equally big number of differently-abled people and children as per the proportion of the population. According to some estimates, out of the total population of the country in 2021, 2.21% were differently-abled.

Investments into Inclusivity

While there are limitations, the picture is not all gloomy when it comes to investment in this area. India has made significant investments in recent years to benefit people with disabilities. In 2021-22, the Union Budget allocated Rs. 3,000 crores to the Department of Empowerment of Persons with Disabilities (DEPwD) to support various programs for the welfare of people with disabilities. 

The government has also launched several schemes such as the Accessible India Campaign, Sugamya Bharat Abhiyan, and Samarth Scheme, which aim to create a barrier-free environment, promote skill development, and provide employment opportunities for people with disabilities. 

The government has also established several institutions like the National Institute of Rehabilitation Training and Research (NIRTAR) and the Composite Regional Centre (CRC) to provide rehabilitation services and skill development training to people with disabilities. Overall, the investments made by the Indian government demonstrate its commitment to promoting the welfare and inclusion of people with disabilities in all spheres of life.

Differently-abled in Education

Providing educational opportunities for disabled children is crucial as it can help them develop the skills necessary to lead independent and fulfilling lives. Education can empower them to contribute positively to society, become financially self-sufficient, and achieve their full potential.

However, disabled children often face significant barriers to accessing quality education due to the lack of accessible infrastructure, trained teachers, and appropriate curriculum. 

To ensure inclusive education for disabled children, schools and educational institutions must be equipped with appropriate infrastructure, including wheelchair accessibility, ramps, and elevators. Additionally, teachers must receive specialized training to support the unique learning needs of disabled children, including the use of assistive technology and alternative teaching methods. 

The curriculum must also be designed to accommodate the learning needs of disabled children, with a focus on developing their communication, cognitive, and social skills. Inclusive education can also promote social inclusion by fostering friendships and reducing the stigma associated with disability. Providing educational opportunities for disabled children requires a collaborative effort between the government, educational institutions, and the community. 

The government must allocate adequate resources to support inclusive education. Educational institutions and the community must work together to create a supportive and inclusive environment for disabled children. Government policies for disabled in India are a must. By prioritizing inclusive education, we can create a more equitable society and empower disabled children to reach their full potential.

Initiatives Taken

India has taken several initiatives to create an inclusive education environment for differently-abled children in the last few years. The Sarva Shiksha Abhiyan program ensures access to education for all children, including those with disabilities. The Right to Education Act mandates inclusive education for children with disabilities in mainstream schools. 

The Samagra Shiksha Abhiyan program aims to improve the quality of education for children with disabilities by providing special education teachers and assistive devices. The Accessible India Campaign promotes accessibility in educational institutions, including ramps, elevators, and accessible toilets. Additionally, the Ministry of Social Justice and Empowerment provides scholarships to differently-abled students to ensure their access to higher education. 

India’s Commitment To Do More

These initiatives demonstrate India’s commitment to creating an inclusive education environment for differently-abled children. As we move forward, we must stick to our commitment to providing inclusive education, so that the differently-abled children can also flourish and stand shoulder to shoulder with everyone else.

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