On 5th April 2016, an Employee Engagement Programme was organized by the STeP centre Centre for Rural Action (CERA). Mr. Sivanantha Perumal, Manager of Sun Pharma Ltd. visited the STeP centre to conduct EEP. A total of 40 students took part in the session.
The topic of discussion for the session was how to reach the customers with new brands. There were various activities which were conducted as part of the programme including Role plays on how to interact with the client, discussion on brand marketing and persuasion, talking about the needs of the customers and achieving the goal. The manager also discussed the power of digital media in today’s world.
At the end, he asked the students to be regular in the classes and get equipped with the skills which are required to be a part of this competitive world.