Malls are the battlegrounds where the brands, small, medium and big, the known, the not-so-well-known, fight it out for the consumers attention. And the consumer is loving it and asking for more. GONE ARE the days when people had to buy different things at different places. Those were the days when there were separate markets for various things. People used to visit general stores for purchasing daily-required household materials. Now, the things have been changed completely and almost everything is available for all of us under just one roof. The students of (Desh Seva Samiti )DSS had visited Westside and were explained about the Men’s & Women’s wear department, Baggage department, Crockery department, Toys department, Shoes department, Cosmetics department, Jewelry department in detail by the department head . The students were also briefed upon automated billing through bar code system; help yourself facility in order to choose what the customer may want, etc. Rewards to customers through various selling schemes like buy one get one free, bonus points and other attractions.