Close this search box.

Project Thiramai by Pepsico & SMILE Foundation

NEWS PATROLLING ( 12 May 2017 )

Chennai, India – When floods devastated Chennai in December 2015, it had literally shut down the source of income for many household. The effect was felt throughout Chennai as it did not spare even a single area. Lot of individuals and companies involved themselves towards the up liftment of the affected class.

SMILE Foundation was one of the organization that took the initiative to bring back the lost hope among the families. Though the organization is working across various geographical areas, this time they established training centres in Mammandur, Salavakkam, AP Chatiram & Nelvoy road. Some 235 deserving women candidates from across 12 villages were identified and were given stitching training under Project Thiramai.

As a part of the project, an event was organized on 10th May 2017 where all these 235 women were given certificates and sewing machines to self sustain and support themselves. The event was attended by dignitaries from the State Government. The members who were present in the event were:

Mr M C Sampath – Minister for Industries, Govt of Tamilnadu

Mr P Thangamani – Minster for Electricity, Excise and Prohibition, Govt of Tamilnadu

Mr Sanjeev Dham – COO, SMILE Foundation

Ms Poonam Kaul – Vice President-CSR, Pepsico India

The event saw the participation of all the 235 women being present at the venue with great enthusiasm.

Speaking about the initiatives, Mr Sanjeev Dham-COO, SMILE foundation thanked Pepsico for their support in supporting the initiative which saw how the women whose families were affected by floods and other natural disaster willingly came up to take part in the drive thereby enhancing their capabilities to stand up on their own legs. He further added that the initiative was unique and saw the participation from physically challenged women too. Through Project Thiramai, training has been given to women across the four training centres and n successful completion, certificates and sewing machines were given to the candidates.

Poonam Kaul, Vice Preisdent – CSR, Pepsico India noted that the company feels proud in supporting such an initiative which has seen the rise of women from economically weaker section. Pepsico has joined with SMILE foundation to support these women across Kancheepuram district from various villages and by making women learn stitching, it would enable them to join the garment factory companies which are in abundance in the area. The decision was taken after considering the employment opportunities post training which has helped hundreds and thousands of families. The foundation has been doing three initiatives namely Smile-on-Wheels healthcare vans, School Cleanliness and Project Thirami.

Under Project Thiramai, the women not only gets trained to stitch but also were given training to repair the and maintain the sewing machine themselves. The training period is for 3 months. Along with the training, these candidates were also taught about Yoga, Meditation and also given awareness training on obesity and nutrition which would help in eradicating the poverty.

Pepsico India has been taking part in the growth of Tamilnadu since 1989 which has 5 manufacturing plants across the State. Through Production, Sales and Distribution it supports 15,000 families and for the better yield of food grains, the company has already joined hands with more than 400 farmers and working with them. By doing this, the company has helped them save more than 30% of water and the highlight to this is the savings of 1.5 billion liters of water that has been saved in the year 2015 alone by these initiatives.

When the floods devastated Chennai in 2015, Pepsico had deployed its Sales unit and those who are employed in their production unit to take part in the rescue operations. The company has also supplied more than 1.4 liters of Aqua Fina purified water along with 38,000 kilos of Quaker oats.

Minsters M C Sampath and P Thangamani spoke about the initiatives wherein they lauded the company and the foundation for doing the great work. They said they look forward to their contribution and continued support enriching the lives of many families.

The event concluded with the distribution of sewing machines to all the 235 women who has completed their training.

Team of personally attended the event and the blog coverage is what we have witnessed it live. 


Privacy Policy - Smile Foundation

Information Gathering

1. Smile Foundation collects information from the users in a number of ways, for example when the user:

  • Makes a donation
  • Signs up for a campaign
  • Signs up to stay updated

2. While forwarding a donation for Smile Foundation the well-wishers have to submit some personal information as it would help us ensuring genuine contributions:

  • Your name
  • Your email and mailing address
  • Your telephone number
  • Your payment processing details
  • Any other data as required

3. Smile Foundation does not collect or record the user’s personal information unless he/she chooses to provide it.

Use of Personal Information

1. General browsing of Smile Foundation website is anonymous and it does not register the user’spersonal information except the time, date and place of visits and the name of internet service provider. This data is used only for statistics and diagnosis.

2. By signing up for various services offered by Smile Foundation, the user explicitly authorizes us to collect information based on the user’s usage. The information is used to help provide a better experience to the user and is used as per the user’s specified instructions.

3. Smile Foundation keeps the user information strictly confidential and this information is secured safely. All relevant information collected through Smile Foundation website is handled and used by internal and/or authorized officials only. It is nevershared with any external agencies or third party individuals.

4. Smile Foundation uses the information givento it in the following ways:

  • To keep an accurate record of all the donations received
  • To update users about its happenings and developments through bulletins and newsletters, with an option of not to subscribe for the same
  • To make sure the user is receiving the most appropriate and relevant information
  • To find out more about the people who are visiting the Smile Foundationwebsite, donating, or joining its campaigns

5. Usually, Smile Foundation does not store user data. In case of specific sign-ups, the data is stored as per user request. The user can opt to delete all the information he/she has provided by simply requesting such by mail. All information, without exception, will be deleted in two working days.

Privacy of e-mail lists

Individuals who join Smile Foundation’s mailing lists via its website or through its campaigning engagements are added to its email database. Smile Foundation does not sell, rent, loan, trade, or lease the addresses on our lists to anyone.

Cookie Policy

1. Cookies are pieces of electronic information which will be sent by Smile Foundation when a user visitsthe website. These will be placed in the hard disk of the user’s computer and enable Smile Foundation to recognise the user when he/she visits the website again.

2. The user can configure his/her browser so that it responds to cookies the way he/she deems fit. For example, you make want to accept all cookies, reject them all or get notified when a cookie is sent. The users may check their browser’s settings to modify cookie behaviour as per individual behaviour.

3. If a user disables the use of cookies on the web browser, or removes or rejects specific cookies from Smile Foundation’swebsite or linked sites then he/she may not be able to use the website as it is intended.

Payment Gateway

1. SmileFoundation uses well-recognised and proven technology for payments. Payment information is transferred by the use of an SSL connection which offers the highest degree of security that the donor’s browser is able to support.

2. Several layers of built-in security, including an advanced firewall system, encryption of credit card numbers, and use of passwords, protect the collected information.

External Web Services

1. Smile Foundation uses a number of external web services on its site to display content within its web pages. For example, to display video it uses YouTube. As with the social media buttons, Smile Foundation cannot prevent these sites, or external domains, from collecting information on the user’s consumption of the content embedded on its site.

2. The Smile Foundation website contains links to other websites for the benefit of its visitors. This Privacy Policy does not apply to such other websites.

3. Smile Foundation is not expressly or impliedly responsible for, or liable to any loss or damage caused to a user by the collection, use and retention of Personal Information by such website in any manner whatsoever. It is important that the users review the privacy policies of all websites they visit before disclosing any information to such websites.

Changes to Privacy Policy

1. As and when the need arises, Smile Foundation may alter its privacy policy in accordance with the latest technology and trends. It will provide you with timely notice of these changes. The users may reach out to Smile Foundation if they have any queries about any changes made to its practices.

2. If you have any questions at all about Smile Foundation’s privacy policy, please write to us at: [email protected]

Refund and Cancellation Policy

Welcome to this web-site of SMILE FOUNDATION. We make public our policy on refund and cancellation of donations received for the social cause on payment gateway as under:-

  • No refund/cancellation for the donated amount by any donor will not be entertained, the online donations through the online payment gateway.
  • No cash or refund of money will be allowed.
  • If any in-kind support received by the donor from any where the material will be reached to the poorest of the poorer communities.
  • Once received the donation for a cause will not be refunded to the donor. No cancellation to be made. The donation will be used for the community development, children education or women’s empowerment.
Terms and Conditions

Use of this site is provided by SMILE FOUNDATION subject to the following Terms and Conditions:

SMILE FOUNDATION reserves the rights to change these terms and conditions at any time by posting changes online. Your continued use of this site after changes are posted constitutes your acceptance of this agreement as modified. You agree to use this site only for lawful purposes, and in a manner which does not infringe the rights, or restrict, or inhibit the use and enjoyment of the site by any third party.

This site and the information, names, images, pictures, logos regarding or relating to SMILE FOUNDATION are provided “as is” without any representation or endorsement made and without warranty of any kind whether express or implied. In no event will SMILE FOUNDATION be liable for any damages including, without limitation, indirect or consequential damages, or any damages whatsoever arising from the use or in connection with such use or loss of use of the site, whether in contract or in negligence.

SMILE FOUNDATION does not warrant that the functions contained in the material contained in this site will be uninterrupted or error free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy and reliability of the materials.

Copyright restrictions:

Commercial use or publication of all or any item displayed is strictly prohibited without prior authorization from SMILE FOUNDATION. Nothing contained herein shall be construed as conferring any license by SMILE FOUNDATION to use any item displayed.

Documents may be copied for personal use only on the condition that copyright and source indications are also copied, no modifications are made and the document is copied entirely. However, some documents and photos have been published on this site with the permission of the relevant copyright owners (who are not SMILE FOUNDATION). All rights are reserved on these documents and permission to copy them must be requested from the copyright owners (the sources are indicated within these documents/photographs).

SMILE FOUNDATION takes no responsibility for the content of external Internet sites. Other websites that we link to are owned and operated by third parties and SMILE FOUNDATION has no control over them. The fact that we include links to other websites does not mean that SMILE FOUNDATION approves of or endorses any other third party website or the content of that website. We accept no liability for any statements, information, products or services that are published on or are accessible through any websites owned or operated by third parties.

Any communication or material that you transmit to, or post on, any public area of the site including any data, questions, comments, suggestions, or the like, is, and will be treated as, non-confidential and nonproprietary information. If there is any conflict between these terms and conditions and rules and/or specific terms of use appearing on this site relating to specific material then the latter shall prevail.

These terms and conditions shall be governed and construed in accordance with the laws of India.

If these terms and conditions are not accepted in full, the use of this site must be terminated immediately. SMILE FOUNDATION for Social Welfare Service is a registered at

161 B/4, 3rd Floor, Gulmohar House
Yusuf Sarai Community Centre
New Delhi-110049
Phone : +91-11-43123700

Supplementing & In Alignment with Government Initiatives


Sarva Shiksha Abhiyan
National Education Policy
Beti Bachao, Beti Padhao
Digital India


Skill India
Enhancing Formal Skilling


National Rural Health Mission
Universal Health Coverage
National Digital Health Mission
Promotion of Govt. Health Schemes


Anaemia Mukt Bharat
Poshan Abhiyan
Atmanirbhar Bharat Abhiyan
Anganwadi Strengthening