Banega Swasth India Campaign

An unacceptably high number of maternal and infant deaths occur in the first month after birth in our country. This can be prevented and together we can combat mother and child deaths by ensuring that right nutrition, hygiene, and supplements are made available directly to them along with the knowledge to use them.

Diarrheoa, Malaria, Pneumonia etc. are most common but life-threatening disease, caused mostly because of unhygienic practices. Promotion of hygienic practices is preventive measure to reduce infant morbidity and mortality.

A kit called Swasth Kit has been developed for mothers and children based on technical know-how and years of on-ground experience of working with less privileged and hard to access communities which will support the health and hygiene needs of the mother for 45 days, a time extremely crucial for both the new mother and new born.

‘Swastha Box’ – which has been carefully curated by health care experts to address the health, sanitation and nutrition challenges among the underserved women and infant of our country.

According to the World Health Organisation, there are approximately 28 million pregnancies, 26 million live births, 67000 maternal deaths, and a million neonatal deaths. Though India has made strong progress towards reducing maternal and child deaths, a lot needs to be done.

Donate and support the campaign to combat mother and child deaths in India. Save lives and provide better chances of survival for mother and child. The kit for mothers and children contains Bempu Temperature Device, Hand Sanitizer, Bar Soap, Dettol Wipes, Sanitary Napkins (preferably bio degradable), Iron Tablets, Calcium Tablets, Medicated Mosquito Net, Baby Blanket, Baby Nail Cutter, Zinc, ORS, Iodine Bindi, Cotton Roll, Baby Wrap, Small Toy for Kid, Socks & Cap for Kids, Feeding Kattori & Spoon and Literature on Neonatal and Child Care.

Awareness is a critical for ensuring uptake of the Swasth Box among the beneficiaries. To ensure this, a small booklet is made part of the kit. The topics of Lactational Amenorrhea and other Family Planning Methods, Colostrum Feeding, Exclusive Breastfeeding, Cord care, Hand washing Technique, Danger signs for new born, Nutrition for mother have been included in the information sharing booklet. The handbook will help new mothers to take care of herself and baby.

Join hands to support Smile Foundation, NDTV & Reckitt Benckiser in the ‘Banega Swasth India’ campaign to create a better and healthier environment for mothers and children.

To know more about the campaign click on