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Cotton Council International reaches Ahmedabad with the second edition of
‘TeeZing’ – its Pan India T-Shirt design competition

Jorbit (20 July 2010)

“The hunt for the best cotton design is on…. ~8 best designs submitted by the participants of Smile Foundation were awarded and will now be judged on a Pan India level ~ “

Ahmedabad, Wednesday, July 21st, 2010: Cotton Council International (CCI) has announced the second edition of its pan India T-Shirt design competition TeeZing on the theme “My Cotton World”. The competition offers every participant a chance to showcase their creativity and sketching skills. The competition is open to young and old to express what cotton means to them. To inspire participants, CCI organized competition among kids of Smile Foundation – charity partner for the event in Ahmedabad today. Smile foundation is a national level development organization that works towards the education and health of underprivileged children across 21 states in India. The participants were given tips to help them bring their cotton world to life in their designs. 8 best designs submitted by the participants of Smile Foundation were awarded and will now be judged on a Pan India level. The top three designs created by Smile Foundation participants were awarded cash prizes worth Rs. 4,500, Rs.3,000 and Rs. 2,500 respectively. Five additional designs were awarded consolation prizes worth Rs. 1000.

The competition will run from June 28th through July 22, 2010. Entries can be submitted online at, via email to [email protected] or submitted at select Café Coffee Day stores in 9 cities throughout India – Delhi, Kolkata, Bangalore, Mumbai, Chennai, Ahmedabad, Pune, Hyderabad, and Chandigarh. CCI has assembled a formidable team to judge the contest. The jury for this season will include leading names from the creative, design and fashion fraternity.

The top three national winners of TeeZing will be awarded cash prizes of Rs.1,00,000/, Rs. 75,000/- and Rs.50,000/- respectively. In addition, the best designs will be retailed by Flying Machine, a popular brand in the ready-to-wear segment. To increase the chances of winning for each participant, CCI has also allowed multiple entry options.

Speaking on this occasion, Mr. Sachit Bhatia, Senior Manager Representative, South Asia, Cotton Council International, said, “TeeZing is based on the premise of creativity, fashion and fun with cotton. We hope the competition will reignite India’s passion for cotton, showing how it touches every part of our lives. We are hopeful to get a fantastic response across all cities and expect to see a lot of unique designs in cotton.”

Speaking for the Smile Foundation, Mr. Pabitra Banerjee, General Manager, Programmes, Smile Foundation said, “Children are in the core of Smile Foundation’s heart and child education, as we believe, is a panacea for any impactful development. We believe in this and work with the community for underprivileged children to make an impact in their life. We are thankful to Cotton Council International for the opportunity it has given us to reach out to children with another joyful intervention which demonstrates CCI’s commitment to the cause of children.”

The competition was first held in 2009 as part of the International Year of Natural Fibers celebration. The competition was held simultaneously in 10 countries including India, with the objective to develop a positive disposition toward cotton, especially amongst the youth. The theme of the competition in 2009 was “Cotton’s Natural World”. It is one of the many popular outreach activities undertaken by CCI globally.

About Cotton Council International (CCI)
CCI is a non-profit organization devoted to the promotion of cotton in India. It runs a “Generic Cotton Education”’ program, which strives to increase the demand among end-consumers for products made from 100 percent cotton, so that retailers, manufacturers and spinners could be encouraged to produce a higher percentage of 100 percent cotton products to meet this consumer demand.
CCI launched the campaign in India in 2003 under the Cotton Gold Alliance (CGA) program. The CGA program was launched at the trade level in October 2002 and at the consumer level in May 2003 under the “New Face of Cotton” campaign.
In 2006, CCI made some strategic adjustments in the CGA program and renaming it as the “Generic Cotton Education” program in India. Through its education program, CCI reaches out to various stakeholders including consumers of cotton, industry, media and the fashion fraternity.

For its activities in the past, CCI has successfully collaborated with leading fashion designers, trade bodies, Bollywood celebrities, media and design students for effective delivery its messages. The organization carries out these activities in metros and Tier II cities.
About Smile Foundation

Smile Foundation is a national level development organisation reaching out to more than 100,000 underprivileged children & youth across 21 states of India through more than 130 welfare projects on subjects like education, healthcare, livelihood, women empowerment, and advocacy. Following philosophy of Social Venture Philanthropy (SVP), Smile Foundation identifies genuine local grass root initiatives doing exemplary work and empowers them and extends financial support, technical expertise and capacity building of these initiatives.

For more information, please contact:
Vaishnavi Corporate Communications
Geetika Gupta


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