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On 30th October 2010, 22 STeP students from Bhubaneswar STeP centre started their journey from STeP center. They reached at Puri by 11.00am; Puri is 50 km away from STeP centre in Bhubaneswar. There are so many shopping malls and marketing complex in Grand Road. STeP students had a brief halt there for three to four hours and went to different shopping malls to gain some knowledge on retail business.
STeP students went to the different shopping mall / market complex and met different types of vendors and asked the following questions regarding various aspects of Retail management.
¨ Dealing with different kinds of Customers.
¨ Behavior and conduct of customers.
¨ Bargaining Techniques
¨ Tactics of approaching a customer.
¨ Convincing customers to buy the products by enlightening them regarding the quality aspect.
¨ Selling and marketing methods. ¨ Trade secrets.
All the STeP students were satisfied and expressed their contentment about this exposure tour. STeP students were curious to ask number of questions to the vendors and extremely gratified with the feedback received. Feedback of students regarding the exposure tour is very positive and as follows:
¨ Direct field expose to retail management is highly knowledgeable.
¨ Interaction with different types of vendors / customers gave a practical idea of dealing different mindsets.
¨ Got a chance understanding the Techno-commercial aspects of a retail products
¨ Had understood the negotiation skills involved in a retail management.
STeP centre is also satisfied with the tour and quiet happy with the enthusiasm shown by STeP students during the visit. It feels that it is a great advantage and opportunity for the students who want pursue their carrier in Retail management side.
The overall learning experience is simply fantastic and awe-inspiring, though there is always a room for learning the retail business skills. Frequent events like this shall enrich our knowledge area and also help our students to understand the retail world in a better way.
