Close this search box.

“Smile Foundation wants to bring ‘Civic Driven Change’, with Change the Game Academy”: Santanu Mishra

(July 22, 2021)

Businessfortnight had an interview with Mr Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation. Helping the community to grow and providing benefits to the needy, smile foundation has done magnificent work to uplift society and destroy social boundaries.

Talking about the growth and challenges of the Indian NGO sector, Mr Santanu has mentioned key points about the norms and policies of the growing NGO sector. Also talking about their partnership with Change the Game Academy, Mr Santanu shared their vision to help social entrepreneurs at the grassroots levels with a seven-day workshop.

Insight into the full interview with Mr Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation

Where do you see the Indian NGO sector heading given the recent upsurge in the pandemic?

Covid-19 has hit most industries hard and has led to a squeeze in funding for civil society organizations. According to the India Philanthropy Report 2021, a study undertaken by Bain & Company, funding for philanthropic activities has taken a severe hit due to a decline in individual donations and CSR funds from domestic companies.

The reduced funding is likely to lead to the shutting down of grassroots NGOs and this, in turn, will affect the livelihoods of those associated with them, potentially even more than the past year as many NGOs have already eaten into their reserves. This may have far-reaching consequences because of the work NGOs do, and also because the sector supports seven million jobs.

Are CBOs really being able to deliver, given that they do not have access to specific resources?

It is true that grassroots NGOs and CBOs are facing challenges in continuing their work. Funding is a key barometer of the continuation and success of programs undertaken by CBOs. These programs are crucial for supporting the vulnerable sections of society. The need of the hour is for us to train fundraising professionals and social entrepreneurs in honing their craft and skill-sets so that they can attract funds even in these challenging times and keep their welfare work on track.

NGOs must be increasingly vigilant and proactive in seeking funding opportunities, and fundraising professionals need to take work towards attracting funds from regional organizations and with a local perspective.

What is the mantra for local fundraising? How can smaller NGOs raise funds?

Grassroots NGOs play a pivotal role in society. The work of small NGOs has been praiseworthy throughout the pandemic as they have eased the shock of the pandemic to the masses. NGOs working directly with vulnerable communities must be supported because they have the on-ground network and expertise to deliver impact. They are responsible for disseminating information among the people and civil society at large and making them aware of their potential. In doing so, they touch the daily lives of the marginalized communities across the country.

Tell us more about your partnership with Change the Game Academy?

Through Change the Game Academy (CtGA), Smile aims to help social entrepreneurs at the grassroots levels navigate these challenging times by attracting diverse sources for mobilising support and funding for the causes. Smile Foundation, has a commitment to bring ‘Civic Driven Change’, and to inculcate best-practices of industry to empower grassroots, through CtGA.

CtGA India at Smile has curated a series of unique virtual classroom learning experiences for grassroots individuals, including fundraising professionals and social entrepreneurs. In this series of Virtual Classroom Courses, we are building capacities and empowering social entrepreneurs to diversify sources of resource mobilisation, to help build better organisational capacities, along with sustainable fund-raising plans. The most recently concluded virtual classroom course included a seven-day training workshop for participants hailing from the various states of Odisha, Chhattisgarh, Madhya Pradesh, Telangana, West Bengal, Maharashtra, and Kerala. The learning cohort included 16 individual participants, with development professionals, ranging from executive directors to primary fundraisers and coordinators.

Through the virtual seven-day workshop, what will be the key takeaways for the cohort?

Often, we find regional organizations in distress due to lack of technical know-how in raising funds or managing finances, which impacts development activities. Unpreparedness creates disruption in the flow of capital for on-ground initiatives, taking the organizations two- steps back. Therefore, a systematic and structured process of raising funds, and maintaining a regular flow of resources and support is critical to create impact and sustainability at the grassroots.

In the workshop, they are introduced to and helped with inculcating the crucial skills of planning, communication and execution of fundraising activities along with pertinent aspects of good governance and organisational capacity building. The course also allows peer-to-peer interaction which helps cross-learn and replicate successful models of functioning and thus, enables them to set up short-term and long-term fundraising goals and plans.

Change the Game India uses and will continue to use innovative tools and creative methods of instruction in these capacity building programs, training professionals in inventive, high-impact strategies in fundraising for sustainability.


Privacy Policy - Smile Foundation

Information Gathering

1. Smile Foundation collects information from the users in a number of ways, for example when the user:

  • Makes a donation
  • Signs up for a campaign
  • Signs up to stay updated

2. While forwarding a donation for Smile Foundation the well-wishers have to submit some personal information as it would help us ensuring genuine contributions:

  • Your name
  • Your email and mailing address
  • Your telephone number
  • Your payment processing details
  • Any other data as required

3. Smile Foundation does not collect or record the user’s personal information unless he/she chooses to provide it.

Use of Personal Information

1. General browsing of Smile Foundation website is anonymous and it does not register the user’spersonal information except the time, date and place of visits and the name of internet service provider. This data is used only for statistics and diagnosis.

2. By signing up for various services offered by Smile Foundation, the user explicitly authorizes us to collect information based on the user’s usage. The information is used to help provide a better experience to the user and is used as per the user’s specified instructions.

3. Smile Foundation keeps the user information strictly confidential and this information is secured safely. All relevant information collected through Smile Foundation website is handled and used by internal and/or authorized officials only. It is nevershared with any external agencies or third party individuals.

4. Smile Foundation uses the information givento it in the following ways:

  • To keep an accurate record of all the donations received
  • To update users about its happenings and developments through bulletins and newsletters, with an option of not to subscribe for the same
  • To make sure the user is receiving the most appropriate and relevant information
  • To find out more about the people who are visiting the Smile Foundationwebsite, donating, or joining its campaigns

5. Usually, Smile Foundation does not store user data. In case of specific sign-ups, the data is stored as per user request. The user can opt to delete all the information he/she has provided by simply requesting such by mail. All information, without exception, will be deleted in two working days.

Privacy of e-mail lists

Individuals who join Smile Foundation’s mailing lists via its website or through its campaigning engagements are added to its email database. Smile Foundation does not sell, rent, loan, trade, or lease the addresses on our lists to anyone.

Cookie Policy

1. Cookies are pieces of electronic information which will be sent by Smile Foundation when a user visitsthe website. These will be placed in the hard disk of the user’s computer and enable Smile Foundation to recognise the user when he/she visits the website again.

2. The user can configure his/her browser so that it responds to cookies the way he/she deems fit. For example, you make want to accept all cookies, reject them all or get notified when a cookie is sent. The users may check their browser’s settings to modify cookie behaviour as per individual behaviour.

3. If a user disables the use of cookies on the web browser, or removes or rejects specific cookies from Smile Foundation’swebsite or linked sites then he/she may not be able to use the website as it is intended.

Payment Gateway

1. SmileFoundation uses well-recognised and proven technology for payments. Payment information is transferred by the use of an SSL connection which offers the highest degree of security that the donor’s browser is able to support.

2. Several layers of built-in security, including an advanced firewall system, encryption of credit card numbers, and use of passwords, protect the collected information.

External Web Services

1. Smile Foundation uses a number of external web services on its site to display content within its web pages. For example, to display video it uses YouTube. As with the social media buttons, Smile Foundation cannot prevent these sites, or external domains, from collecting information on the user’s consumption of the content embedded on its site.

2. The Smile Foundation website contains links to other websites for the benefit of its visitors. This Privacy Policy does not apply to such other websites.

3. Smile Foundation is not expressly or impliedly responsible for, or liable to any loss or damage caused to a user by the collection, use and retention of Personal Information by such website in any manner whatsoever. It is important that the users review the privacy policies of all websites they visit before disclosing any information to such websites.

Changes to Privacy Policy

1. As and when the need arises, Smile Foundation may alter its privacy policy in accordance with the latest technology and trends. It will provide you with timely notice of these changes. The users may reach out to Smile Foundation if they have any queries about any changes made to its practices.

2. If you have any questions at all about Smile Foundation’s privacy policy, please write to us at: [email protected]

Refund and Cancellation Policy

Welcome to this web-site of SMILE FOUNDATION. We make public our policy on refund and cancellation of donations received for the social cause on payment gateway as under:-

  • No refund/cancellation for the donated amount by any donor will not be entertained, the online donations through the online payment gateway.
  • No cash or refund of money will be allowed.
  • If any in-kind support received by the donor from any where the material will be reached to the poorest of the poorer communities.
  • Once received the donation for a cause will not be refunded to the donor. No cancellation to be made. The donation will be used for the community development, children education or women’s empowerment.
Terms and Conditions

Use of this site is provided by SMILE FOUNDATION subject to the following Terms and Conditions:

SMILE FOUNDATION reserves the rights to change these terms and conditions at any time by posting changes online. Your continued use of this site after changes are posted constitutes your acceptance of this agreement as modified. You agree to use this site only for lawful purposes, and in a manner which does not infringe the rights, or restrict, or inhibit the use and enjoyment of the site by any third party.

This site and the information, names, images, pictures, logos regarding or relating to SMILE FOUNDATION are provided “as is” without any representation or endorsement made and without warranty of any kind whether express or implied. In no event will SMILE FOUNDATION be liable for any damages including, without limitation, indirect or consequential damages, or any damages whatsoever arising from the use or in connection with such use or loss of use of the site, whether in contract or in negligence.

SMILE FOUNDATION does not warrant that the functions contained in the material contained in this site will be uninterrupted or error free, that defects will be corrected, or that this site or the server that makes it available are free of viruses or bugs or represents the full functionality, accuracy and reliability of the materials.

Copyright restrictions:

Commercial use or publication of all or any item displayed is strictly prohibited without prior authorization from SMILE FOUNDATION. Nothing contained herein shall be construed as conferring any license by SMILE FOUNDATION to use any item displayed.

Documents may be copied for personal use only on the condition that copyright and source indications are also copied, no modifications are made and the document is copied entirely. However, some documents and photos have been published on this site with the permission of the relevant copyright owners (who are not SMILE FOUNDATION). All rights are reserved on these documents and permission to copy them must be requested from the copyright owners (the sources are indicated within these documents/photographs).

SMILE FOUNDATION takes no responsibility for the content of external Internet sites. Other websites that we link to are owned and operated by third parties and SMILE FOUNDATION has no control over them. The fact that we include links to other websites does not mean that SMILE FOUNDATION approves of or endorses any other third party website or the content of that website. We accept no liability for any statements, information, products or services that are published on or are accessible through any websites owned or operated by third parties.

Any communication or material that you transmit to, or post on, any public area of the site including any data, questions, comments, suggestions, or the like, is, and will be treated as, non-confidential and nonproprietary information. If there is any conflict between these terms and conditions and rules and/or specific terms of use appearing on this site relating to specific material then the latter shall prevail.

These terms and conditions shall be governed and construed in accordance with the laws of India.

If these terms and conditions are not accepted in full, the use of this site must be terminated immediately. SMILE FOUNDATION for Social Welfare Service is a registered at

161 B/4, 3rd Floor, Gulmohar House
Yusuf Sarai Community Centre
New Delhi-110049
Phone : +91-11-43123700

Supplementing & In Alignment with Government Initiatives


Sarva Shiksha Abhiyan
National Education Policy
Beti Bachao, Beti Padhao
Digital India


Skill India
Enhancing Formal Skilling


National Rural Health Mission
Universal Health Coverage
National Digital Health Mission
Promotion of Govt. Health Schemes


Anaemia Mukt Bharat
Poshan Abhiyan
Atmanirbhar Bharat Abhiyan
Anganwadi Strengthening