( November 16, 2017 )
The world is white and the air is full of smog. It’s that crisp winter morning chill when you’d rather snuggle in your bed and sip on coffee or tea. But cuckoo! The smog looming over the city of Delhi has been causing some serious health problems. And if you’re like us who cannot deal with it – get this! Tropicana the brand that gives us so many amazing juices came forward with a brilliant idea. One that we found would help curb the smog in Delhi. And helping them in this initiative was Chef Vikas Khanna!
Chef Vikas Khanna launched his new book! A children’s book that aims to educate kids about the importance of trees in the ecology; about their service and humility. So, let us give you some perspective. According to reports, Delhi is one of the greenest cities in India – with 20% forest cover, which still falls short of the 33% prescribed greenery as per national forest policy. It is now also the worlds most polluted city. The book and the campaign (that Tropicana started earlier this year – ‘Gift A Tree’) are both splendid initiatives to build a more environmentally friendly tomorrow. And it’s important that children, who are our future, know about it in their primitive years.
And it’s not just the 250 kids from Smile Foundation who joined the Chef in planting trees in the city that was so superb. The thought of initiating a cause that’s meant to give back to nature, at a time when it’s most relevant, is absolutely admirable. Tropicana has already committed 25000 trees as part of the cause.
So, come join hands with the brand that believes in sustainable growth and gift a tree back to nature.