( December 03, 2019 )
New Delhi: Continuing with its motto of ‘On Your Side’, CNN-News18, in partnership with Smile Foundation launched a uniquestate-wide awareness campaign – #DilliKiHawaBadlo. Endorsed by top schools across the capital, the initiative aimed at raising cognizance on the importance of individual contribution towards curbing air pollution.The campaign was geared towards educating children to act on day-to-day activities and bring change at the ground level.
Given that children are highly perceptive to change, the campaign primarily focused on inculcating behaviour change at an individual and household level through continuous education and awareness. In a month-long outreach, the initiative received overwhelming participation from the top schools of New Delhi such as Sardar Patel Vidyalaya, Air Force Bal Bharti, Delhi International School amongst others. The experts from Smile Foundation conducted workshops with hundreds of students. CNN-News18 distributed anti-pollution masks and engaged with over 700 individuals including students, teachers, support staff and parents to help them stay healthy while outdoors