■ The young audience at SIFFCY all excited for the cinematic extravaganza that awaits them
The 3rd edition of SIFFCY was successfully held at the Siri Fort Auditorium in New Delhi and got an overwhelming response from the audience as more than 20,000 children and youth from the city turned up and the films ran to packed auditoriums. It was indeed the biggest celebration of good cinema!
Over 120 critically acclaimed films that have won laurels at International film festivals including Berlin, Toronto, Cannes, Tokyo and Cinekids, were showcased during the week-long film festival. The films were selected through a meticulous process from over 2000 entries received from more than 50 countries.
Actor Raveena Tandon inaugurated the festival this year, along with SIFFCY Chairman Santanu Mishra (Co-Founder & Executive Trustee, Smile Foundation), Festival Director Jitendra Mishra, and international Jury members Arend Agethe (Germany), Michal Mathus (Israel), Gert Hermans (Belgium), Judita Soukupova (Czech Republic), and Chantal Bowen (Canada).
The festival's success was made possible with support from various partners. CFSI (India), BFI (London), CINEKID (Netherlands) and Wild Geese Foundation were the Festival Partners. Ultra, MSL Group, Indian Institute of Photography, Creative Hub, BookASmile, ONGC, Honda, Amazon Prime Video, Carnival Cinemas, Mirror Now, Madam Tussauds, Pioneer and PR Professionals came on board as Official Partners.
Smile Foundation strongly believes that a film represents much more than entertainment; it is the most powerful medium to help children understand reality and emulate values. Film becomes an interesting and engaging alternative to stimulate discussion among young people about vital personal, societal, moral and world issues. SIFFCY is the culmination of Smile Foundation's efforts to use films as a medium of reaching out to as many children and youth as possible, and sow the seeds of change – of being better human beings, of being good citizens, in their minds and hearts. All through the creative audio-visual medium, making way for films of substance that can engage and inspire young minds across the globe.
Honor, Huawei’s Smartphone e-brand for digital natives partnered with Smile Foundation to support girl child education, through a special “Honor the Smile” initiative. As part of the same, ace designer Rina Dhaka presented her collection for FDCI India Couture Week 2017 with Smile Foundation Ambassador Huma Qureshi as the show stopper. Girl children from a mission Education centre walked the ramp to raise awareness about the cause.
On World Food Day, Quaker Oats came together with Smile Foundation to create awareness about the importance of nutrition for each and every child through feeding drives in Mumbai and Delhi. The children were fed delicious and nutritious food to mark the occasion. Quaker Feed A Child is an initiative of Quaker India to make nutrition possible for thousands of underfed children in India. Well known celebrities like Kiara Advani, and Poonam Kaul (Vice President, PepsiCo India) also joined in the initiative.
Employees from DIC India Pvt Ltd visited Smile Foundation’s Mission Education centre in Noida to celebrate Sports Day with the children. Different kinds of races, team sports and interesting games were held throughout the day. It was a whole lot of fun as the DIC team relived their childhood, cheering on the children, and some even participating in the activities. At the end, they further encouraged the kids by distributing prizes and treating them to refreshments.
Soapbox PR, a leading player in the public relation sector, celebrated the completion of eight years of its journey with Smile Foundation. To mark the event, employees from Soapbox visited a Mission Education centre in Mumbai for a fun day with the children where they cut cake, danced and sang together. Each kid got a special gift from the Soapbox team.
Captain Praveen Nair of INS Chennai and 400 sailors on board joined hands with Smile Foundation to support the cause of child education during the Joy of Giving Week. A Wish Tree was set up on the ship itself and the sailors enthusiastically lent their heartwarming contributions in the true spirit of giving. The proceeds will be used to benefit 200 children at Smile Foundation's Mission Education centre in Dharavi, Mumbai.
Jhelum Fashion House, a multi-designer store and Aurelle by Leshna Shah, the jewellery brand, presented a charity Trunk Show titled “Indulge4Smile” to support Smile Foundation’s She Can Fly initiative. Celebrating girl child empowerment with fashion and flair, Jhelum and Aurelle launched their new festive collection. Chief guests Divya Khosla Kumar and Jyotika Gundecha were joined by Leshna Shah, Jhelum Dalvi, Muskaan Mihani, Vindhya Tiwari, Neha Oberoi and Natasha Assadi among others in support of the cause.
Triumph Motorcycles India joined hands with Smile Foundation for the third year in a row, to raise awareness and support for the cause of girl child education. Triumph motorcycles customers from 12 cities including Delhi, Mumbai, Kolkata, Bengaluru, Hyderabad, Chennai, Pune, Kochi, Chandigarh, Ahmedabad, Indore, and Jaipur, took to the road and pledged their support towards the cause.
Sanofi Premises joined hands with Smile Foundation to celebrate the Joy of Giving Week. The campaign was aimed at sensitizing and mobilizing individuals to take up their social responsibility. The funds raised went towards the education of less privileged children, supporting their critical needs such as stationery, school kits, uniforms, nutrition and scholarship under the Mission Education programme.
Cook for a Smile (CFS) is a unique initiative by Smile Foundation, which brings together top corporate honchos, industry leaders and celebrities from diverse fields together to cook, contest and raise support for the nutrition of less privileged children. Each leader is joined by one kid from Smile Foundation’s Mission Education centres, which brings in the zest in the competition. Michelin starred Chef Vikas Khanna hosts the CFS events, as Goodwill Ambassador for Smile Foundation’s ‘Nutrition for Education’ campaign. Cook for a Smile is also an effort to sensitize the privileged society and make it an active partner in bringing positive change in the lives of the marginalized.
In Bengaluru, the event was presented by Phoenix Marketcity Bangalore, in association with Quaker India, along with hospitality partner The Chancery Pavilion, Radio Partner 92.7 BIG FM, outdoor partner Ripple Media, gifting partner Le Creuset India and media partner CNN-News18. Gajendra Singh Rathore from Phoenix Marketcity, Rakesh Mishra from Target, Suneetha Agarwal from Agarwal Hospitals, Reeth Abraham from NEB Sports, Vikas Seth from Embassy Leisure Blue Culinary, Kaushik Mittal from AXA Business, Sunitha Venugopal from Walmart Labs India and Prashanth Govindan from Harman Professional India participated in the event.
In Delhi, the event was presented by Add Hope in association with Quaker India, along with hospitality partner Crowne Plaza Today Gurugram and media partner CNN-News 18. Amongst the participating corporate leaders were Praveen Reddy (Operation Head, KFC – India), Abhinav Singh (Director Sales and Marketing, Crowne Plaza Today Gurgaon), Amit Mehta (Managing Director, Kohinoor Speciality Foods
India Private Limited), Fernando Bustamante (CEO, Mahou India), Oliver Mirza (Managing Director & CEO, Dr. Oetker India Pvt. Ltd.), Rajat Jain (Founder, Pad-Up Ventures), Pankaj Bhardwaj (Senior Director & General Manager, South Asia, Avery Dennison) and Deepak Mittal (Managing Director, Sonalika International Tractors Ltd)
In Mumbai, the event was presented by High Street Phoenix. IndianWikiMedia lent its support as the Digital Media Partner and 212 All Good as the Hospitality Partner along with invaluable support from Le Creuset India for the cause.The participants were queen of the silver screen
Helly Shah, actor and comedian Ssumier S Pasricha, actor and model Manish Raisinghani, model Navneet Malik, Rakesh Aggarwal (MD - West, Cole-Parmer India), and Rajendra Kalkar (President - West, Phoenix Mills Limited).
Anushi Gundecha, goodwill ambassador for Smile Foundation’s Child for Child programme, spent a fun filled day with girls at a Mission Education centre in Mumbai. She also celebrated her 13th birthday with the girls. On another visit, Anushi and her friends Dhruvika, Sanaya and Neha engaged in various constructive activities with the children, making it an enriching experience for everyone involved. Starting young, Anushi has pledged to promote the cause of education for lesser privileged children in India with the support of other privileged kids.
Goodera celebrated Christmas with Smile Foundation children at Mission Education centres in Gurgaon. The idea was to engage corporate leaders from different various organizations in a plethora of energetic activities with the children. The children and volunteers were divided into groups and decorated the Christmas trees. In addition to this, there were card making activities wherein both children and volunteers made and exchanged cards at the end of the activity.
Global Logic employees planned a surprise for children from a Mission Education centre in Bengaluru, putting up a special dance and music performance for them. In the spirit of patriotism, the volunteers talked to the children about the importance of the struggle made by our leaders to attain freedom for us as an independent nation. The little ones in return spoke about their favourite freedom fighters.
Through a number of colourful and recreational learning activities, volunteers and employees from S&P Global spent a lot of quality time with Smile Foundation children. The volunteers taught the children to make solar bulb, barometer and blobs in a bottle. These projects were made from simple stationary which is easily available. To make the Mumbai monsoons maximum fun for the children, they also painted umbrellas together with the children, illustrating meaningful messages through drawings.
The Savvy Awards joined hands with Smile Foundation to support the She Can Fly initiative. Bollywood and Indian television personalities and women entrepreneurs walked down the red carpet to celebrate the success of women achievers and support the cause. The awards recognize some of the best performances and talents amongst women across all walks of life.
The track was set; with skipping ropes, batons, gunny sacks, ribbons, and whistles on the ground. Children from Smile Foundation's Mission Education centre in Bengaluru and employees of Signode entered the ground with the spirit to win. Volunteers and kids from the centre formed teams to compete in games like Relay, 3-legged race, sack race and skipping race. Later, the senior management team from Signode distributed two sets of uniform to each child.
Employees and volunteers from Prudential conducted a series of engaging and interactive activities with Smile Foundation children and youth in Mumbai. Ranging from Diwali celebrations with kids at a Mission Education centre to an informative session on financial literacy with the young STeP trainees, the volunteers really worked hard to make their time with the children an enjoyable yet fruitful experience for their young friends.
HMD Global, the home of Nokia phones, celebrated their one year in India with the children of Smile Foundation by spreading lots of Christmas cheer and warmth around. Participating in multiple activities like Christmas tree decoration, card making, and even a cake cutting with the children, the employees from HMD Global made it a truly special occasion for their little friends.
Smile Foundation participated in the Airtel Delhi Half Marathon for the eighth consecutive year as a “Change Runner” to raise resources for the education of children studying at Mission Education centres across India. Volunteers from leading corporate including BlackRock Services Pvt Ltd, HDFC Life and Schindler India joined the Smile team and supported the cause.
School is a distant dream for many and for some it is just the distance which makes it impossible for them to go to school. To solve this and not let distance come in the way of children’s education, Smile Foundation came up with a unique concept called “Build-a-Bike”, where corporate teams take up the challenge to build bicycles from scratch along with the children and then gift the cycles to the kids for easy commuting. Employees from Intel, Adobe and Ameriprise India joined hands with Smile Foundation, participating with lots of energy and enthusiasm and contributing wholeheartedly to the cause.
AllState Solutions extended support to Smile Foundation for conducting health camps in Pune, Maharashtra, providing basic health check-ups to the disadvantaged population in the area. AllState Solutions is a part of Allstate, the largest publicly held personal lines property and casualty insurer in the United States. It plays a strategic role by providing software development services and business process outsourcing solutions to support the parent company.
AVI-OIL has joined hands with Smile Foundation to support the education of 200 children through a Mission Education centre in Ballabhgarh, Haryana. AVI-OIL is a joint venture of Indian Oil Corporation Ltd, Balmer Lawrie and Co Ltd and NYCO of France established for the indigenous production/supply of aviation and allied high performance lubricants to the Defense Services, Civil Aviation and the Industrial sector.
Avon Mold Plast continued its association with Smile Foundation for the second consecutive year to support the education of children across India. Avon Mold Plast Pvt. Ltd. was established in 2002 at Ghaziabad, UP to manufacture quality plastic molded furniture in the brand name of AVON, and since then has continuously progressed to meet the growing needs and challenges by catering with newer designs, models, colors and range etc. to the satisfaction of customers.
Caparo India has partnered with Smile Foundation for the second time in a row to support healthcare of the less privileged population in Bawal, Haryana, including the worker community of their manufacturing plant in the area by conducting a series of health camps in the area. Caparo Power Ltd and Caparo MI Steel Processing Ltd are leading power supply and automable parts manufacturing companies.
CNH Industrial (India) renewed its support towards the education and health programme of Smile Foundation, by supporting a Mission Education centre in Noida, and a Smile on Wheels mobile hospital project in Greater Noida. CNH Industrial is a global leader in the capital goods sector that designs, produces and sells agricultural and construction equipment, trucks, commercial vehicles, buses and specialty vehicles, in addition to a broad portfolio of power train applications.
DanceSmith joined hands with Smile Foundation to support the education of children under its initiative ‘Entertainment for Education’. Every time Dance Smith performs a part of the proceeds go towards Mission Education programme. DanceSmith is India’s leading professional dance performance and production company, and have performed 2600+ shows since their inception in 2012.
DIC India has joined hands with Smile Foundation to support the education of 200 children through a Mission Education centre in Noida. DIC India Ltd is part of the Japanese giant DIC Corporation, the world’s largest manufacturer of printing inks and allied material. It is one of the largest companies in Indian printing, publishing and packaging industry segment, serving top-of-the-line newspapers, magazines, packaging and printing establishments in the country.
Grant Thornton joined hands with Smile Foundation to support the education of children through engaging activities at their Delhi, Gurgaon, Mumbai, Bengaluru, Noida, Chandigarh, Kolkata, Pune, Kochi, Hyderabad and Chennai offices. Grant Thornton India LLP is one of the largest assurance, tax, and advisory firms in India providing robust compliance services and growth navigation solutions on complex business and financial matters with over 3,000 professional staff across 13 offices.
IndiaFirst Life Insurance joined hands with Smile Foundation to support the education of children through its digital campaign 'Freedom from Illiteracy'. Launched in 2010, IndiaFirst Life Insurance is one of India's youngest life insurance companies. Headquartered in Mumbai, with presence in over 1000 cities across India, it is a joint venture between Bank of Baroda, Andhra Bank and UK`s leading risk, wealth and investment brand Legal & General Group.
Narayan Jewellers joined hands with Smile Foundation to support the education of girl children under the Mission Education programme. It also partnered with Smile Foundation for the #Indulge4Smile initiative. Narayan Jewellers by Ketan and Jatin Chokshi is a name synonymous with quintessential and exquisite gold and diamond jewellery in Vadodara, the royal city of Gujarat. Founded in 1940, Narayan Jewellers is known for its quality, designs, innovation and craftsmanship.
Oracle partnered with Smile Foundation to support livelihood project for youth through two Smile Twin e-Learning Programme (STeP) centres in Mumbai and Hyderabad. Oracle, a global provider of enterprise cloud computing, is empowering businesses of all sizes on their journey of digital transformation. Oracle Cloud provides leading-edge capabilities in software as a service, platform as a service, infrastructure as a service, and data as a service.
S&P Capital and SNL Financial joined hands with Smile Foundation to support livelihood project for 300 youth through three Smile Twin e-Learning Programme (STeP) centres in Ahmedabad, Hyderabad and Gurugram. S&P Capital IQ (India) & SNL Financial combine broad data, powerful analytics, and deep sector intelligence to give its clients unrivaled insight into the companies and markets they follow.