Winter Issue - 2012

Smile Foundation


Kansai Nerolac Paints Limited has joined hands with Smile Foundation and has launched a campaign to support primary health care needs of 5000 children as well as 50 deserving children in critical aliments categories of Smile Foundation. The proceeds from the sales of Nerolac products under this Cause Related Marketing will be utilized for 5050 children of Smile Foundation. The identified children will get comprehensive healthcare services such as general screening, curative care, treatment of critical cases, growth monitoring, immunization and vaccination, pathological test and diagnostic, eye check-ups, dental screening etc. KNPL is an organization which cares for its people and involves them in the ambit of social responsibility. Kansai Nerolac is a responsible organisation and understands its responsibilities - both internal and external, and is committed to making a difference to the society it operates in. Nerolac invests in communities to improve the quality of life and sense of well being of the people. KNPL, under its social outreach programmes, works in the areas of healthcare, education, environment preservation and community development.

National Small Industries Corporation Limited (NSIC), an ISO 9001-2008 certified Government of India enterprise under the Ministry of micro, small and medium enterprises has extended further support to Smile Foundation. This partnership will support Mission Education and Swabhiman programmes of Smile Foundation. Earlier NSIC had supported an Integrated Development Project of Smile Foundation, focused on the holistic development of underprivileged slum dwellers in the areas of Delhi NCR. Under the Mission Education programme NSIC is supporting salaries of teachers in select Mission Education centres in Delhi NCR for one year. The second aspect is empowerment of women and adolescent girls thorough Swabhiman programme. This empowerment will be brought about through focus on their education, bringing about positive behavioural change and improved reproductive health. NSIC is an ISO 9001 – 2008 certified Government of India Enterprise under Ministry of Micro, Small and Medium Enterprises. NSIC has been working to fulfill its mission of promoting, aiding and fostering the growth of micro, small & medium enterprises in the country. It operates through countrywide network of offices and technical centres in the country.

ArcelorMittal has entered in partnership with Smile Foundation and launched the Smile on Wheels in Kolkata. The mobile hospital will cover the needy population in South Kolkata and Ultadanga areas. This mobile hospital will carry preventive, promotive and curative healthcare services.

Kimaya, India's leading luxury fashion houses is one of the latest supporters of Smile Foundation, supporting education of girl children. Under this partnership a part of the sales proceeds from its garments will be furthered to Smile Foundation.

Surya Publication, a unit of Sagar International, pledged to support Mission Education programme by dedicating a part of its sales proceeds under cause related marketing programme. Sagar International, since 1989, has been into publishing children's books with its presence in 12 states across India.

Quality Pharma Products Pvt. Ltd. partnered with Smile Foundation for its Mission Education programme. This partnership is providing education to the underprivileged children across various locations in India. This is a Cause Related Marketing partnership wherein Quality Pharma will contribute a percentage of the sales proceeds from its medicine Wasolvit. Wasolvit is a Vitamin-B supplement of Quality Pharma.

ICompete Education Pvt. Ltd. associated with Smile Foundation and is supporting Mission Education programme of Smile Foundation. Under this partnership the proceeds generated through registrations for Wonder Brains- a talent hunt examination and an initiative of ICompete will get furthered to Smile Foundation. Wonder Brains 2012 is a collection of initiatives which aim to find out a child's hidden talent and all-round potential at an early stage in order to enhance it. Wonder Brain 2012 in collaboration with Smile Foundation and IAPT comes with the objective to identify talented youth.

Btales has joined hands with Smile Foundation to support Mission Education programme. The partnership began with the launch of Btales first ever children novel “MAHARAJA”. This Cause Related Marketing association would bring Btales the opportunity to contribute its share through the sales of the book to the cause of education of the underprivileged children. The proceeds generated from the sale of the book “MAHARAJA” will get diverted towards the education of the children beneficiaries of Smile Foundation. This initiative is also a step towards making a privileged kid realise the plight of the underprivileged kids and inculcate in them the sense of compassion towards the have-nots so that they can become responsible adults.

UBQOOL an online educational portal for children education has come onboard for supporting education of children of Smile Foundation. For every 20 privileged children who register in, UBQOOL will be contributing it for the year long education of one underprivileged child of Smile Foundation.

Nouveau Luxury Furniture Gallery has associated with Smile Foundation for Mission Education programme. Under this Cause Related Marketing association, Nouveau Luxury Furniture Gallery will contribute a percentage of the sales procedes Nouveau showcases the finest luxury furniture from classic, traditional, reproduction, regency and baroque styles through to contemporary and modern designs.

Barclays Shared Services, Smile Foundation's long time supporters, has extended further support for Mission Education programme. Barclays Shared Services conducted a month long donation drive with its employees to support the education of the underprivileged children under the Mission Education programme, wherein all the employees of Barclays Shared Services came forward enthusiastically to lend their support. In addition to this Barclays also supported Smile Foundation at the 5th Airtel Delhi Half Marathon, 2012.

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Supplementing & In Alignment with Government Initiatives


Sarva Shiksha Abhiyan
National Education Policy
Beti Bachao, Beti Padhao
Digital India


Skill India
Enhancing Formal Skilling


National Rural Health Mission
Universal Health Coverage
National Digital Health Mission
Promotion of Govt. Health Schemes


Anaemia Mukt Bharat
Poshan Abhiyan
Atmanirbhar Bharat Abhiyan
Anganwadi Strengthening