Monsoon Issue - 2012

Smile Foundation

Partnerships

Amway Opportunity Foundation, the CSR arm of Amway India Private Limited, has renewed their partnership with Smile Foundation for supporting the cause of girl child education. Amway Opportunity Foundation (AOF) a registered non-profit organization which looks after Amway India's corporate social responsibility. AOF's mission is to be the front-runner in providing opportunities for child education and health to attain economic independence, with special focus on blind children. With presence in most of the countries across the globe, Amway finds itself in a position to focus its philanthropic efforts so as to maximize a positive and sustainable impact on the society. Under this project with Smile Foundation, AOF is supporting the education and health of children.

Air France KLM, already a supporter of Smile Foundation's educational initiative for children, has extended further support for the education of more children. They have started a Cause Related Marketing initiative wherein a part of the sales proceeds from their online ticket booking is being focused on Smile's Mission Education programme. In addition, they also partnered with Smile Foundation in its Ramp for Champs event, held in Bangalore. Through this association they supported the education of especially girl child beneficiaries of Smile

Intas Pharmaceuticals has partnered with Smile Foundation for its healthcare initiative. This is a cause related marketing partnership wherein Intas Pharmaceuticals is supporting Smile's healthcare programme – Smile on Wheels – through a percentage of sales proceeds of their drug Hifenac-P. Hifenac-P is a leading name and one of the most widely used drugs in managing fever and pains. Intas Pharmaceuticals is a leading pharmaceutical company, vertically integrated in pharmaceutical business dedicated to the human and animal health care. Intas's Corporate Social Responsibility is primarily aimed at giving the organization the opportunity to make a difference beyond its core business.

CGI has partnered with Smile Foundation for supporting the education of girls. Under the partnership, CGI sensitized and encouraged all its employees to make individual contributions for the cause. CGI delivers end-to-end IT outsourcing services that allows clients to achieve both quick wins and long term results. CGI takes the obligation to serve its stakeholders and to improve the social, economic and environmental well-being of the communities in which it lives and work. Corporate social responsibility is part of the essence of what CGI is-it is built into the CGI dream on which they were founded, and susta

The Prestige Group has been one of Smile Foundation's major supporters in most of its initiatives, especially initiatives focused on education and development of children. Like the previous year, Prestige Group again partnered with Smile as the title sponsor for the second season of Ramp for Champs, a celebrity fashion show for the cause of educating children. This year Ramp for Champs had a special focus on education of the girl child and as the title sponsor, Prestige Group supported the education of over 200 girls.

TechShastra India Private Limited, the digital partner of Surf Excel Matic, associated with Smile to provide basic healthcare services to underprivileged people, in some of the outreach areas of Delhi and Mumbai. With support from TechShastra, Smile conducted several health camps in some of the least reached slums of Delhi and Mumbai. These health camps provided preventive, curative and promotive services to the people. In addition, sensitization of the people on preventing common diseases and maintaining health and hygiene in the area, was also done.

Smile Foundation's educational initiative for children has got another new supporter – Shankara Infrastructure Materials Limited. The ISO 9001-2008 certified Shankara Group has established itself as India's premier distributor and retailer of a wide range of steel and allied products, ranging from tubes, channels, and beams to welding rods, decorative fabrication products and roofing solutions. Shankara has been catering to groups across the board since 1995. For nearly a decade now, Shankara has been involved with many NGOs and NPOs. Child literacy and education support for the destitute and sustainability of the environment has been the focus of its activities.

Viacom18Media Private Limited associated with Smile Foundation to support Smile's Mission Education programme – an initiative to provide education to underprivileged children. The media giant, under this association, organized an employee engagement activity for all its employees in Mumbai. While Viacom supported the cause of children's education, this engagement of employees was to sensitize them individually towards the cause as well. Viacom18Media, is a 50/50 joint venture operation in India between Viacom Inc and the Network18 Group, and operates six general entertainment channels.

Bangalore's Tusker Harley Davidson partnered with Smile Foundation as the associate sponsor for Ramp for Champs, a celebrity fashion show for the cause of educating children. This year's Ramp for Champs was focused on educating girls and Tusker Harley Davidson pledged to support the education of underprivileged girls for a whole year. Bangalore's Tusker Harley-Davidson is run by Srinivas Reddy whose lifelong passion has been riding motorcycles. With more than 100 years of GREAT Harley-Davidson® motorcycles, they continue to expand their business through Tusker Harley-Davidson, Bangalore India, and envision a successful and rewarding future.

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