Smile Foundation joined hands with the team “Satyameva Jayate” to raise awareness on the importance of Education
Mumbai, July 19, 2018 : In a one of its kind of attempt to understand and directly connect with the children of underprivileged sections of the society and to raise awareness on the subject of importance of Education - the upcoming action entertainer movie - "Satyameva Jayate" , produced by T-Series and Emmay Entertainment, starring John Abraham, Manoj Bajpayee and the debutant Aisha Sharma has joined hands with Smile Foundation, a national level development organization.
Under this partnership, Smile Foundation is going to be the charity partner of this movie and the movie will be supporting #MyMissionEducation, the flagship programme of Smile Foundation.
The film has provided a wonderful platform to the underprivileged children to share a scene with the cast - John Abraham and debutant Aisha Sharma, in the famous "Paniyo Sa" song, sung by Atif Aslam and Tulsi Kumar composed by Rochak Kohli and written by Kumaar. Jaya chourasiya, Bharat Karki, Sania jaiswar, Aman saini, Anita Gupta are some of the children of Smile Foundation in Mumbai who can be seen in the cameo role in the song in this movie. The song has generated a wide viewership in the social media platforms and has crossed 48 million views.
Speaking on this occasion, Mr. Santanu Mishra, Co-Founder and Executive Trustee, Smile Foundation said, "Smile Foundation believes in civic driven change, under which we continuously strive to sensitize the privileged mass of the country so that they come forward and participate in solving the social issues. It is needless to say that the association will create an impact on the interventions that we intend to create amongst the marginalized section of the society. I would like to thank the team Satyameva Jayate for all their support."
Jaya Chourasiya, an elated child, who has been featured in the song, said - "Being a part of this movie gave smile on my parents face and clicking picture and seeing John Abraham was a big surprise for me. This was my first experience for seeing the movie set cameras around me. I enjoyed this experience so much!"
The film is scheduled to be released on 15 August 2018.
About Smile Foundation
Smile Foundation is a national level development organisation reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.