Senior Executive – Communications

A person with a flair for writing, editing and storytelling. With a creative bend of mind and an excellent command over English. The person will primarily be responsible for writing and editing blogs, articles and content for website. Coordinating with various teams and understanding their content and creative requirements. Creating content for different brand and marketing collaterals, including writing copy for brochures, e-mailers, newsletters, reports and audio visuals. Visualizing and getting the designs made from Graphic designer in line with the organizational guidelines. Coordinating with graphic designers, printers, film makers, video editors, web developers and other vendors to ensure quality deliverables.


Graduate (preferably in English literature)
Minimum 3 years of relevant experience (creative/ad agency experience preferred)
Good command over English language with ability to write error free, crisp and compelling copies
Specialisation/ experience in content development for SEO

Key Duties and Responsibilities:

1. Development of timely updates on the website

2. Development, collation & editing of blog content

3. Development of quality, keyword-rich, optimised content for website

4. Development of new sections/ pages/ micro-sites in coordination with developers/ designers/ IT team

6. Research on industry leaders, trends, peer sites, blogs, relevant subjects, ideas

7. Taking feedback & reviewing analysis with Digital Marketing Team

8. Work with the agency on improving SEO and search ranking of Smile Foundation website

9. Development of content for newsletter

10. Collation & editing of content for employee newsletter

11. Collation & development of content for Annual Report

12. Development of content for DFR campaigns – stories/ updates/ supporter bytes, etc.

13. Support development of new campaigns in coordination with creative agencies/ developers/ designers/ IT Team

14. Development of content for e-mailers/ SMS/ Ads

15. Responding to content requirements from different departments and providing support as requested

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