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Kansai Nerolac Paints Limited has joined hands with Smile Foundation and has launched a campaign to support primary health care needs of 5000 children as well as 50 deserving children in critical aliments categories of Smile Foundation. The proceeds from the sales of Nerolac products under this Cause Related Marketing will be utilized for 5050 children of Smile Foundation.

The identified children will get comprehensive healthcare services such as general screening, curative care, treatment of critical cases, growth monitoring, immunization and vaccination, pathological test and diagnostic, eye check-ups, dental screening etc.

KNPL is an organization which cares for its people and involves them in the ambit of social responsibility. Kansai Nerolac is a responsible organisation and understands its responsibilities - both internal and external, and is committed to making a difference to the society it operates in. Nerolac invests in communities to improve the quality of life and sense of well being of the people. KNPL, under its social outreach programmes, works in the areas of healthcare, education, environment preservation and community development.


Kimaya, India's leading luxury fashion houses is one of the latest supporters of Smile Foundation, supporting education of girl children. Under this partnership a part of the sales proceeds from its garments will be furthered to Smile Foundation.

Kimaya was founded in 2002, by Mr. Pradeep Hirani, a reservoir of business acumen of over 26 years in the fashion and luxury lifestyle industry and since then has been spreading its magic throughout the luxury fashion industry. Right from its inception it has maintained a robust growth rate that has kept the company way ahead of its competitors along the curve. In an unprecedented result, Kimaya was the first fashion house to recognise the untapped potential of Indian designers and make their availability scale-able through multiple store presence in a very short span.

National Small Industries Corporation Limited (NSIC), an ISO 9001-2008 certified Government of India enterprise under the Ministry of micro, small and medium enterprises has extended further support to Smile Foundation. This partnership will support Mission Education and Swabhiman programmes of Smile Foundation. Earlier NSIC had supported an Integrated Development Project of Smile Foundation, focused on the holistic development of underprivileged slum dwellers in the areas of Delhi NCR.

Under the Mission Education programme NSIC is supporting salaries of teachers in select Mission Education centres in Delhi NCR for one year. The second aspect is empowerment of women and adolescent girls thorough Swabhiman programme. This empowerment will be brought about through focus on their education, bringing about positive behavioural change and improved reproductive health.

NSIC is an ISO 9001 – 2008 certified Government of India Enterprise under Ministry of Micro, Small and Medium Enterprises. NSIC has been working to fulfill its mission of promoting, aiding and fostering the growth of micro, small & medium enterprises in the country. It operates through countrywide network of offices and technical centres in the country.


Surya Publication, a unit of Sagar International, pledged to support Mission Education programme by dedicating a part of its sales proceeds under cause related marketing programme.

Sagar International, since 1989, has been into publishing children's books with its presence in 12 states across India.


ArcelorMittal has entered in partnership with Smile Foundation and launched the Smile on Wheels in Kolkata. The mobile hospital will cover the needy population in South Kolkata and Ultadanga areas. This mobile hospital will carry preventive, promotive and curative healthcare services.

ArcelorMittal is the number one steel company in the world, with 320,000 employees in more than 60 countries. With steel plants on four continents, enjoying regional leadership in North and South America, Western Europe, Eastern Europe, the Commonwealth of Independent States and Africa. Created from the merger between Arcelor and Mittal Steel, the Group is the leader in all major global customer segments on steel, including automotive, construction, household appliances and packaging.




Quality Pharma Products Pvt. Ltd. partnered with Smile Foundation for its Mission Education programme. This partnership is providing education to the underprivileged children across various locations in India. This is a Cause Related Marketing partnership wherein Quality Pharma will contribute a percentage of the sales proceeds from its medicine Wasolvit. Wasolvit is a Vitamin-B supplement of Quality Pharma.

Quality Phama Products Pvt. Ltd. is a highly progressive research based health management company involved in research, manufacturing and marketing of branded pharmaceutical formulations. It contributes towards prevention of diseases and reduces nutritional deficiency diseases. Quality Pharma Products Pvt. Ltd. is also involved in ardent research and development.


ICompete Education Pvt. Ltd. associated with Smile Foundation and is supporting Mission Education programme of Smile Foundation. Under this partnership the proceeds generated through registrations for Wonder Brains- a talent hunt examination and an initiative of ICompete will get furthered to Smile Foundation.

Wonder Brains 2012 is a collection of initiatives which aim to find out a child's hidden talent and all-round potential at an early stage in order to enhance it. Wonder Brain 2012 in collaboration with Smile Foundation and IAPT comes with the objective to identify talented youth.

Icompete Education Pvt. Ltd. is one of the leading companies of India which aims to explore the hidden potential of young budding minds through scholastic methods. These talented minds from cities, towns, villages, low-income or rural families are nurtured and provided academic and financial support to bring them in the main stream education to shape their career.


Nouveau Luxury Furniture Gallery has associated with Smile Foundation for Mission Education programme. Under this Cause Related Marketing association, Nouveau Luxury Furniture Gallery will contribute a percentage of the sales procedes Nouveau showcases the finest luxury furniture from classic, traditional, reproduction, regency and baroque styles through to contemporary and modern designs.

The gallery showcases a vast selection including bedroom and hallway furniture, console tables, etc.

Nouveau's exclusive luxury select furniture is handmade and finished using the highest quality materials by highly skilled craftsmen and artisans all across Europe.

Btales has joined hands with Smile Foundation to support Mission Education programme. The partnership began with the launch of Btales first ever children novel “MAHARAJA”. This Cause Related Marketing association would bring Btales the opportunity to contribute its share through the sales of the book to the cause of education of the underprivileged children.

The proceeds generated from the sale of the book “MAHARAJA” will get diverted towards the education of the children beneficiaries of Smile Foundation. This initiative is also a step towards making a privileged kid realise the plight of the underprivileged kids and inculcate in them the sense of compassion towards the have-nots so that they can become responsible adults.

Btales is a full length content house that creates, develops, produces, programmes, markets and merchandises content across multiple platforms such as Film, TV, Internet, Comics and Publishing with an objective to create original content with a real sense of exhilaration that is as enriching as entertaining for kids across the world.


Barclays Shared Services, Smile Foundation's long time supporters, has extended further support for Mission Education programme. Barclays Shared Services conducted a month long donation drive with its employees to support the education of the underprivileged children under the Mission Education programme, wherein all the employees of Barclays Shared Services came forward enthusiastically to lend their support. In addition to this Barclays also supported Smile Foundation at the 5th Airtel Delhi Half Marathon, 2012.

Barclays Shared Services is a 100% subsidiary of Barclays Bank PLC, which is a leading global financial services group, with a strong presence in Europe, the Americas, Africa and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs 140,000 people. Barclays Shared Services is a key part of the global vision for Barclays and provides operations support and services to businesses across Barclays.

UBQOOL an online educational portal for children education has come onboard for supporting education of children of Smile Foundation. For every 20 privileged children who register in UBQOOL.com, UBQOOL will be contributing it for the year long education of one underprivileged child of Smile Foundation.

UBQOOL serves as a good supplementary source of knowledge not just for the school curriculums but also provides audio visual learning resources for extracurricular subjects such as arts, dancing, sports, music etc. Its aim is to make world class education more accessible not just for the kids who go to privilege schools but also to the underprivileged children who may not have the luxury of going to the schools. Its Mission is to make learning more accessible and fun for everyone.




Tirupati Steels, an ISO 9001 certified company has associated with Smile Foundation through Mission Education programme. Thirupathy Steels along with Smile Foundation conducted a campaign named- ‘Send Every Child to School’ along with the company's employees on the International Literacy Day in September.

Under the partnership Tirupati Steels sensitized and encouraged all its employees towards the importance of education for underprivileged children.

'Tirupati Steel' is a quality brand of steel that is manufactured by 'Tirupati Udyog ltd.' - a company that is a part of a highly eminent business house with over 35 years of experience in the field of Steel, Pesticides and Specialty Chemicals Manufacturing. Tirupati Udyog has been successfully producing quality Tirupati Steel since the year 2000 and has a customer base consisting of some of the biggest and best known buyers of steel throughout South India.


Alcoa India Pvt. Ltd. has further extended its support to Smile Foundation as a part of its corporate social responsibility and is supporting the education of Smile children. This partnership's beginning was marked with an employee engagement programme. Numerous games were played during the engagement programme. Both the children and the volunteers had a great time together. At the end of the programme, prizes were distributed to all the winners.

Alcoa India Private Limited provides support to customers in India for Alcoa's entire offering of high-value, high-quality aluminium products. Alcoa supports its customers with a global sale and support network and a hundred-year reputation for leadership and innovation in aluminium and other products for aerospace, automotive, transportation, industrial, building and consumer markets.

Western Digital Corporation has entered into a partnership with Smile Foundation. The association started with an employee engagement activity conducted for the Western Digital employees at Mission Education centre, New Delhi, with a pledge from Western Digital employees to support education of Smile children. Various interactive activities were also conducted to showcase talent of the children.

Western Digital Corporation is one of the largest computer hard disk drive manufacturers in the world. The reliable harddrives and solid state drives, marketed under the WD and HGST brands, are everywhere that digital information and content is found: in the cloud, supporting the mobile digital lifestyle; in business and personal computers; in external storage devices; in the digital video recorder at home; and in sophisticated medical, military, aerospace, automotive, manufacturing and telecommunications systems.

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