world of today's privileged children is a self-centric universe,
stunted by their limited exposure to life's complexities and
challenges, fuelled by an overdose of biased media influences,
and devoid of any heartfelt values towards parents, society
is to sensitize these citizens of tomorrow towards the 'realities'
of life - especially disparities in society - and stimulate
in them a measure of concern for their less fortunate counterparts,
that Smile has conceived the path-breaking 'You Can Make A
this programme, it hopes to encourage the more fortunate children
to take positive steps, no matter how small, to 'help' their
challenged friends. By extension, it also hopes that the attitudinal
changes brought about by a sense of 'caring' and positive
action will also transform these children into mature and
understanding adults : better equipped to face life and more
conscious of their values and responsibilities towards family
programme is to be launched as a pilot project in Mumbai schools
during the 2007-08 academic session. Subsequently, it will
be extended to schools countrywide. A year-end gala event
will be held to recognize notable efforts by individual children,
and by schools, in the conduct of the programme.
kits are currently under development - keeping the children's
already pressure-prone academic life in mind. The idea is
to generate optimal impact through ease of compliance and
related to disseminating information on the project will include
Publishing of a Best Practices booklet for schools.
Online project page with updates and chat-room, linked
to the parent Smile website that already receives over 3 lakh
hits a month.
Radio programmes on premier FM channels.
Coverage in mainstream media, besides children-specific
TV channels and publications.