The fourth edition of the week-long celebration of Good Cinema - Smile International Film Festival for Children and Youth (SIFFCY) was held at the Siri Fort Auditorium in New Delhi. SIFFCY 2018 showcased 150+ critically acclaimed films from more than 50 countries to an audience of over 20,000 children.
The occasion was graced by the super excited school children from across Delhi NCR, SIFFCY Chairman Santanu Mishra (Co-Founder, Smile Foundation), accompanied by Festival Director Jitendra Mishra, celebrity chef Vikas Khanna and eminent jury including Lawrence David Foldes, Markéta Pášmová, Michael Harbauer, Elham Shirvani, Jaroslava Hynštová, Josep Arbiol, Marta Kraus, Volodymyr Diagilev, Prof. Dragan Milinkovic Fimon, and Hilde Steenssens.
SIFFCY 2018 also witnessed exemplary workshops including Role of Cinema in Peace Building, photography workshop by Indian Institute of Photography and a Skill Development session by the National Skill Development Corporation (NSDC).
The festival's success was made possible with support from various partners. The festival was supported by BookASmile, with Hero We Care (Hero Motocorp's CSR initiative) as CSR Partner and Finolex Industries as partner. International Organizations like Academy of Motion Pictures Arts and Sciences, Student Academy Awards, Wild Geese Foundation, CIFEJ, European Children's Film Association were the Organization Partners. The festival partners were Schlingel International Film Festival, Zlin Film Festival, BUFF International Film Festival, CINEKID, KINOLUB Film Festival for Children and Youth, MICE, Olympia International Film Festival for Children and Young People and Dytiatko International Children's Television Festival.
Smile Foundation strongly believes that a film represents much more than entertainment; it is the most powerful medium to help children understand reality and emulate values. Film becomes an interesting and engaging alternative to stimulate discussion among young people about vital personal, societal, moral and world issues. SIFFCY is the culmination of Smile Foundation's efforts to use films as a medium of reaching out to as many children and youth as possible, and sow the seeds of change – of being better human beings, of being good citizens, in their minds and hearts.
From exploring the country that is home to all the pandas in the world, to saying gracias and per favor while learning phrases in foreign languages, Smile Foundation children had a great time interacting with Google India employees during a volunteering activity held at the Google office. The young explorers got lessons on how to be Internet Smart, Internet Alert, Internet Strong, Internet Kind and Internet Brave.
IPL Cricket Team Kolkata Knight Riders planted trees with Smile Foundation children. The activity was part of 'Plant a 6' initiative by KKR & Juhi Chawla's Citizens for Tomorrow year-long campaign that aimed at planting a tree for every six hit by KKR in their home-ground Kolkata. KKR has been in the forefront of taking the eco-friendly route and has stopped the sale of plastic flags and installed dustbins across the stadium.
High School students Sanjana Melkote (Saratoga High School), Samhita Bhat (Monta Vista High School) and Smrithi Suresh (Wilcox High School) from Bay Area, California (US) put together a beautifully curated Bharatnatyam performance and raised support for providing free healthcare services to over 1000 less privileged people under Smile Foundation's mobile hospital programme Smile on Wheels.
Employees from FIS visited Smile Foundation's STeP centre in Chennai to motivate and inspire the trainees through various interactive sessions. Volunteers guided students to create Adzap (skits to market a specific product). The skits were entertaining and also showed the potential of students especially in sales and marketing. The students closed with a role play on community awareness, retail sector and importance of skills development.
Ericsson Global Services Pvt Ltd celebrated their CSR Day with Smile Foundation children across Mission Education centers in Delhi NCR, Bengaluru and Kolkata. Laughter and fun rolled all around as children were engaged in entertaining sessions of Zumba and quiz. To make the sessions more engaging the children were taken around the Ericsson offices to give them a glimpse of how the organization functions.
DLF Cyber Hub, Gurugram, joined hands with Smile Foundation to support its She Can Fly campaign for educating and empowering girl children. Visitors from different sections of the society pledged their support for the cause by writing messages, hand painting the Indian flag saffron and green, singing songs and giving impromptu dance performances at the event.
School corridor is a space where children spend a good amount of time talking to friends, having informal conversations with other children and sometimes just wandering! To facilitate creative thinking and inspire and develop curiosity among children, corridors of Mission Education centre in Bengaluru were repainted by volunteers from Turner Construction with fun facts of biology, history, technology, agriculture, sports, etc.
It was a day filled with fun and laughter as the employees of Microsoft India in Bengaluru and Mumbai joined Smile Foundation children for the 'Build a Bike Challenge', coming together for the cause of giving bicycles to children living far from school. The employees competed in a healthy competition against each other to build the bicycles from scratch. Engaging children in building the bikes which they received after the completion was thrilling as well as educational for the children.
Employees from Vistara spent a fun filled day with Smile Foundation children at a Mission Education centre in Gurugram. An ice breaking session was conducted to make the children open up about their dreams and aspirations. Vistara employees played games with the children, distributed meals to 200 children and also pledged to support the education of 10 children.
More than 3000 children gathered together for the Mumbai Juniorthon as they participated in a hearty running to support the cause of education for their less privileged counterparts under Smile Foundation's Mission Education programme. The event chief guest Amyra Dastur also supported the cause as she cheered the young runners. Mumbai Juniorthon is a great initiative to promote fitness among the next generation, at the same time sensitizing them towards their social responsibility.
Intel employees celebrated Sports Day with Smile Foundation children and relived their childhood as they indulged in fun games like relay, speed walking, bomb in the city, twister and passing the ball. After the activity, prizes were distributed to the winners and participants. The Intel team also gifted school bags, uniforms and school shoes to all the children at the centre.
Employees of A.T. Kearney India had an amazing time with children from Smile Foundation at Mission Education centres in Delhi and Mumbai. The employees teamed up with the children to assemble bicycles that were later gifted to the kids who travelled a long distance on foot to reach school. They also participated in many other fun activities like making craft items from waste material, and sharing stories and experiences with the children.
Frost & Sullivan's Kolkata team joined hands with Smile Foundation to conduct a School Health Camp in a government school. An awareness session on basic hygiene was also conducted for the children. Frost & Sullivan (India) Pvt Ltd are into transformational growth strategies to survive and thrive in a business environment experiencing disruption, collapse and transformation.
GBT India supported Smile Foundation to conduct health camps in Bengaluru and Mumbai to meet the specialized healthcare needs of the marginalized communities, and provided technical infrastructure to the National Association for the Blind in Delhi. Employees from GBT volunteered at the activities. GBT India Pvt Ltd is a leading Travel Management Company offering various services to its corporate clients.
GE Transportation supported Smile Foundation’s Mission Education programme. Their employees celebrated Diwali with children at a project centre in Gurugram. GE Transportation is a global technology leader and supplier of equipment, services and solutions to the rail, mining, marine, stationary power and drilling industries.
Hindustan Zinc Ltd came together with Smile Foundation to provide healthcare facilities to people living in remote-rural villages at Zawar Mines, Agucha Mines and Chanderiya Mines in Rajasthan. The people of these areas have little or no access to proper healthcare facilities and often end up ailing for long from common health problems.
R1 RCM Global partnered with Smile Foundation for the third consecutive year to support education and healthcare of 400 children in Gurugram and Noida. R1 RCM is a leading provider of revenue cycle services and physician advisory services to healthcare providers that helps transform and manage the commercial infrastructure of care organizations throughout the country.
Naggaro Software joined hands with Smile Foundation to support its campaign She Can Fly for educating underprivileged girl children. The month long campaign had more than 500 employees coming forward and supporting the cause. Nagarro Software is an IT & Consulting firm and provides technology services for digital disruption to both industry leaders and challengers.