Reaching out – the novel way


Jupiter Academy of Lucknow devised an ingenious way of mobilizing resources by sensitizing privileged masses about the status of education and linking it up to poverty. A series of interesting activities were planned to accomplish the desired objectives.

It all started with a mass rally on 10th Aug'08 in Lucknow involving 3000 children from 50 local schools to create awareness about status of education in the state of UP. The rally passed through all the major crossings and points in the city and was covered extensively by both the print as well as electronic media. Video clippings of rally were then relayed in leading cinema halls of city for a period of 1 week with appeals for donation to the cause.

Awareness was also spread about the direct link between illiteracy and poverty. Powerful messages on the subject were relayed on radio channels like Radio city, Radio FM and Radio Mirchi and advertisements put on local newspapers.The activities finally concluded on 17th October – World's Poverty Day with the organization of a mass awareness rally on the subject in Lucknow. Booths were set up at all happening places of the city like Sahara Ganj Mall, Waves Mall, Fun Republic Mall, Riverside Mall, Charbagh Railway Station, Arambagh Inter State Bus Terminus.

Donation boxes and appeal letters were placed at all the booths with trained volunteers to educate people visiting booths about the cause. This local action comprising of a series of activities was unique in its style and approach and helped to create mass awareness on the subject of education and poverty and made people 'ACT' by contributing to the cause.

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