Kotak Mahindra Prime Associates with Smile Foundation to launch ‘Smile on Wheels’ Initiative in Vadodara, Gujarat
A free of cost doorstep healthcare service for underprivileged people across 30 villages in and aroundVadodara, Gujarat
Vadodara, July , 2023:Under its Corporate Social Responsibility initiative, Kotak Mahindra Prime Ltd. (KMPL) has associated with Smile Foundation, an Indian development organisation,to launch ‘Smile on Wheels’ initiative, in Vadodara, Gujarat. ‘Smile on Wheels’will provide free doorstep healthcare through twomobile medical units that will deliver curative and preventive treatment to underserved people spread across 30 villages in the Vadodara district of Gujarat. The collaborative efforts of Kotak Prime and Smile Foundation resonates and complements theGovernment’s vision ofqualityhealthcare for all.
‘Smile on Wheels’ initiative will enhance accessibly of the underserved to primary healthcare services and encourage healthcare seeking behaviour in rural clusters of the Vadodara district. The two Mobile Medical Units (MMU) are well-equipped to benefit underprivileged people including, pregnant and lactating mothers, and children among others who are unable to visit a healthcare facility owing to their health condition or mobility issues. Before the formal launch of this initiative, a month-long pilot of the project was run in Vadodara, which was conducted with 38 outpatient department (OPDs)benefiting over 2,000 individuals, comprising women and children.
Vyomesh Kapasi, MD & CEO, Kotak Mahindra Prime Ltd. said, “To address the healthcare needs of the underserved community, Kotak Prime has provided CSR funding to Smile Foundation to roll out two mobile medical units in Vadodara. The two mobile healthcare units will provide primaryhealthcare support to the underserved and improve quality of life through last-mile connectivity. The Smile on Wheels initiative gives door-step healthcare access and is our contribution to strengthenthe National Health Mission, commissioned by the Government of India.”
Santanu Mishra, Co-Founder & Executive Trustee, Smile Foundation said,“We thank Kotak Mahindra Prime Ltd. to support us and complement governmental mission that envisages achieving universal access to equitable, affordable and quality healthcare services in line with people’s need. We are glad to participate in the public-private developmental endeavours in ensuring healthy lives and promoting well-being as envisioned under the Sustainable Development Goals (SDGs), which is crucial in the nation’s progress,”
Kotak Karma is the Corporate Social Responsibility (CSR) identity of Kotak Mahindra Group.