Sensitisation and Brand Building

Modern democracies rest on three pillars: the government, business sector, and civil society. To tackle systemic challenges like poverty, hunger, discrimination, it is important that the whole system functions efficiently. And that is only possible when the three pillars work inter-connectedly. Governance, in itself, cannot be expected to offer entire solutions to problems confronting our society today. The civil society – comprising people from all walks of life – need to be involved in the act of nation-building. To sensitise the civil society and corporate world of the existing disparities in our society and engage them as change agents, Smile Foundation periodically organises or participates in mass media events, public campaigns and celebrity engagements. These events perform the dual function of raising awareness about the cause and encouraging a giving culture in the society.

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In 2010, Smile Foundation produced I am Kalam, a parallel movie propagating the cause of education for underprivileged children. The film went to about 30 film festivals across the globe, including a world premiere at the 63rd Cannes Film Festival. The film won 17 national and international awards, I am kalam created history as it became the first ever issue-based film to be released in 120 theatres across 25 states of India.

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In 2010, Smile Foundation produced I am Kalam, a parallel movie propagating the cause of education for underprivileged children. The film went to about 30 film festivals across the globe, including a world premiere at the 63rd Cannes Film Festival. The film won 17 national and international awards, I am kalam created history as it became the first ever issue-based film to be released in 120 theatres across 25 states of India.

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Ramp for Champs, an innovative initiative weaving fashion with cause of education of underprivileged children, commenced in 2011. So far four editions of Ramp for Champs have been organised in Bangalore and Mumbai, in association with renowned fashion stylist Prasad Bidapa. Prominent personalities from different walks of life walk the ramp along with children of Smile Foundation.

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Miss India World 2012, Vanya Mishra, became the goodwill ambassador for Smile Foundation’s initiative for empowerment of girls. The event was sponsored by Times Group, India’s largest media group. Vanya Mishra’s association with Smile Foundation was also showcased at the Miss World pageant, 2012, hosted in China.


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Smile Foundation was associated with the prestigious Children’s Film Society, India (CFSI), as an outreach partner for its children’s feature film Gattu and organised a special screening of the film for school principals, teachers, partner NGOs and child beneficiaries at the Film Division of India.


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A live musical event ‘Aashayein’ was organised in association with popular Bollywood singer KK for the cause of underprivileged children in 2010. The programme was widely promoted and covered by various media.




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Smile Foundation participated in the Airtel Delhi Half Marathon 2010, 2011 and 2012, the first World 10K Bangalore Marathon and Standard Chartered Mumbai Marathon 2011, 2012 and 2013, which provided prominent platforms for endorsing the cause of children’s education.

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Smile Foundation was the Outreach Partner for the North-East Film Festival for Children, conducted by Children’s Film Society, India (CFSI) during March 2013. The festival showcased children’s films, some of them award winning, in the seven states of north-east India.



Numerous celebrities like Ranbir Kapoor, Nargis Fakri, Sonakshi Sinha, kiran sehgal, Kareena Kapoor, Ajay Devgan,with Rohit Shetty, Madhur Bhandarkar, Sushant Singh Rajput, Tennis star Sania Mirza and Arjun Rampal, Abhay Deol got associated with Smile Foundation and spent quality time with children on various occasion like festivals, launch of their films or birthday celebrations.

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Ranbir Kapoor with Nargis Fakri (Actor)

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Sonakshi Sinha (Actor)

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Kiran Sehgal (odissi dancer)

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Kareena Kapoor (Actor) with Madhur Bhandarkar (Film Director)

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Ajay Devgan (Actor) with Rohit Shetty
(Film Director
)

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Sushant Singh Rajput(Actor)


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Sania Mirza (Tennis Player)

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Arjun Rampal (Actor)

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Abhay Deol (Actor)

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