( August 19, 2020 )
NEW DELHI: Over 100 artists and Bollywood actors will work together to raise funds in support of unsung heroes like farmers, truck drivers and shopkeepers. The sale proceeds of the auctioned works will go to Smile Foundation to procure hygiene kits for them.
Smile Foundation, in association with Lay’s, has launched Artwork for Heartwork, in which the artist community, including students of the National Institute of Fine Arts , will contribute their works to be auctioned. Some Bollywood celebrities, among them Arshad Warsi, Ileana D’Cruz, Sonu Sood, Karan Tacker, Jennifer Winget and Ishita Dutta, have also contributed sketches, acrylic work on canvas, charcoal work on paper and doodles to help raise funds. The works will be showcased on Art&Found (www.artandfound.co).
The list of participating artists include Shubhika from Papa Don’t Preach, Sabeena Karnik , Aniruddh Mehta, Hari and Deepti and Shiva Nallaperumal.
Sharing his thoughts on the initiative, actor Sonu Sood said, “I am glad to be part of this initiative and express my gratitude to the unsung heroes by donating an acrylic painting as a tribute to their tireless efforts. Art as a medium, more than words, has always inspired me to express myself. I hope that all of us can come together and give these unsung heroes the care they deserve in every way possible.”
Shubhika said, "Art is more than just a passion because I seek to weave relatable stories and build a strong connect with the audience through my creations. When it came to supporting the dedication and efforts of the unseen heroes of India, the campaign gave me the opportunity to use my talent to contribute towards a larger cause."
Santanu Mishra, co-founder and executive trustee, Smile Foundation, hoped that this unique fundraiser would enable artists, celebrities and students to come together to help raise donations to meet the current health objectives of the nation. "By showcasing artwork on Art&Found, we will enable art lovers to purchase creative works and be part of a larger movement in which their contributions will be utilised to provide hygiene kits to different people in different parts of the country," he said. "This campaign is at the heart of our philosophy of civic-driven change, when all of us can step forward to extend a helping hand in the toughest of times."
Artwork for Heartwork is meant to celebrate gratitude and to remind us not to take for granted those who work behind the scenes, said Aditya Mehta, founder CEO, Art&Found. “The team at Art&Found is incredibly privileged to bring to life this campaign — from briefing and problem-solving with the teams at Smile and Lay's to working closely with the artists and having their art sold to collect funds for hygiene kits," Mehta said. "It's an amazing full circle. Not only are the artists creating something meaningful, but they are also part of a great cause one can be proud to be associated with and which will be remembered for a long time."
One of the organisers said, "There has never been a more important time to give to the community than now. Art builds a bridge from creative visualisation to encourage action for a cause."