NEW DELHI, July 21, 2017
NEW DELHI, July 21, 2017 /PRNewswire/ —
– Honor joins hands with Smile Foundation to empower underprivileged girl children
– Ties up with ace designer Rina Dhaka
– Chance to win the stunning new Honor 8 Pro and meet the Smile Ambassador Huma Qureshi
Honor, Huawei’s Smartphone e-brand for digital natives, today announced its partnership with the Smile Foundation, one of the premier NGOs in the country dedicated to directly benefitting over 400,000 children and their families every year and ace designer Rina Dhaka, as a part of the ‘Honor the Smile’ initiative.
Honor is a brand for the young, and young at heart and has always taken up meaningful associations that appeal to the youth and spurs them to action. ‘Honor the Smile’ is an initiative where the brand will be collaborating with Smile Foundation to raise awareness for girl child empowerment. Honor recently launched the Honor 8 Pro, which is touted as the best camera phone with 4th generation dual cameras. Building on its camera capabilities further, the ‘Honor the Smile’ campaign was designed to raise awareness about the cause through photo sharing. The reward for participants was a chance to win the stunning new Honor 8 Pro and meet the Smile Ambassador Huma Qureshi, who is slated to also be the showstopper for Rina Dhaka’s exclusive preview during the Couture Week.
Speaking on the occasion, Mr. Santanu Mishra, Co-founder and Executive Trustee, Smile Foundation said, “Style has a universal language, but the key really lies in who can translate it to create a positive impact, and this is just what we have attempted to do in partnership with Honor for the ‘Honor the Smile’ initiative where you get a chance to do your bit for the development of underprivileged children.”
Sunil Sethi, President Fashion Design Council of India said, “I have heard great things about the work done by the Smile Foundation and we are delighted that our designer Rina Dhaka along with Honor is collaborating with them. ‘Honor the Smile’ is a campaign which supports the upliftment of the girl child and we at FDCI are happy to support this cause.”
Here’s a chance for everyone to be a part of this initiative and spread the smile.
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, ‘For the Brave’, the brand was created to meet the needs of digital natives through Internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.
About Smile Foundation:
Smile Foundation is a national level development organization benefitting over 400,000 underprivileged children, their families and the community directly through 250 welfare projects on subjects such as education, healthcare, livelihood, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families, and the community.