May 28, Delhi NCR DLF Mall of India joins hands with Smile Foundation to celebrate this World No Tobacco Day on Tuesday, May 28, 2019. The mall has organized fun activities with kids and adults, this summer. On this important day, DLF Mall of India has also come up with a program spreading awareness on the harmful effects of tobacco among children and adults.
The awareness program includes a drawing/painting competition for kids around ‘no tobacco’. This activity will support the cause and spread awareness about healthy living and taking care of one’s own body and protecting our surroundings. This activity will also help people understand the seriousness of the issue and how we are creating a harmful environment for our children and others.
Ms. Pushpa Bector, EVP and Business Head Shopping Malls, DLF, said “DLF Mall of India is proud to be a part of an important cause with Smile Foundation. It’s disheartening to see people suffering from various health issues because of the consumption of tobacco. Nowadays people at a young age get influenced by habits which are threatening to their body and lifestyle. We hope to reach out to the maximum individuals through this initiative and make people understand the importance of healthy living.”
“As part of our Smile on Wheels programme, where 45 mobile health vans travel to remote urban and rural poor areas of the country to offer doorstep healthcare services, we do a lot of sensitisation work on anti-tobacco use,” said Sanjeev Dham, chief operating officer at Smile Foundation.
“We work with children, women and youth to increase awareness on the negative impact of tobacco on people’s lung health, from cancers to chronic respiratory diseases. We also try and educate the daily wagers on the role of lungs and healthy breathing on over all health and well-being of an individual,” he explained.
About DLF Mall of India:
DLF “With an expertise of more than six decades in the industry, brings DLF Mall of India the largest Mall of the country, a marquee project set to create a benchmark in the retail business of India. It is an 1800 crore project, spread across the retail space of 2 million (sq.ft. GLA) which is going to double the total DLF’s retail portfolio Business and brings the unique concept of ‘Zoning’ for the first time in India for the ease of Customer’s shopping experience. It has six customized levels of retail experience like international and Indian premium fashion, dedicated kids zone, entertainment, international cafes, food courts and restaurants with a race track atrium ensuring equal and excellent visibility to all stores. It is going to be the home for over 350 brands which include more than 100 Fashion brands opening 27 Unisex Fashion, over 50 Women’s Fashion, 21 Men’s Fashion & 14 Kids Fashion Brand Outlets. Around 75 Food & Beverages Options Including 51 Cafes and Casual Dining Restaurants and 22 F&B Kiosks. Strategically located in Sector-18, Noida, DLF Mall of India has excellent connectivity with the key affluent catchment areas – East, South and Lutyens Delhi as well as Noida and Greater Noida. With its sheer size, innovative zoning strategy and impressive location, DLF Mall of India is all set to redefine the way retail is perceived in India.
About Smile Foundation:
Smile Foundation is a national level development organisation reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.
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