CCI launches T-shirt designing contest

India Blooms (20 August 2010)

CCI launches T-shirt designing contest

India Blooms News Service

Kolkata, July 15 (IBNS) Cotton Council International (CCI), a non-profit organization devoted to the promotion of cotton in India, has announced the second edition of its T-Shirt design competition TeeZing on the theme “My Cotton World” where it offers every participant a chance to showcase their creativity and sketching skills.

The competition is open to young and old to express what cotton means to them.

To inspire participants, CCI is organizing visits by fashion designers to various centres of Smile Foundation, which works for poor children, across 6 cities- New Delhi, Kolkata, Chandigarh, Ahmedabad, Pune, Hyderabad.

Sachit Bhatia, Senior Manager Representative, South Asia, Cotton Council International, said, “Cotton has inspired a lot of creations in the Indian fashion industry and to take this association to a new level, we have on board a group of fashion designers from various parts of the country who are traveling to different cities and mentoring the kids of Smile Foundation for participation in TeeZing so that they can come up with their best cotton creations.”

CCI has assembled a formidable team to judge the contest. The jury for this season will include leading names from the creative, design and fashion fraternity.

On Wednesday, renowned designer Pali Sachdev visited a Smile Foundation centre in Kolkata and shared tips with the participants to help them bring their cotton world to life in their designs.

Pali Sachdev said, “I am thankful to Cotton Council International for giving me this interactive platform to mentor the participants of TeeZing from Smile Foundation in Kolkata”.

“Cotton has always been an all time favourite fabric of designers in India. Though cotton is perceived as a summer fabric, it is truly a fabric for all seasons. Cotton reminds me of comfort and hygiene. I have used cotton in many of my creations and have a strong affinity for it,” Sachdev added.

The competition will run till July 22.

The top three national winners of TeeZing will be awarded cash prizes of Rs.1, 00,000, Rs. 75,000 and Rs. 50, 000 respectively.

In addition, the best designs will be retailed by Flying Machine, a popular brand in the ready-to-wear segment.

To increase the chances of winning for each participant, CCI has also allowed multiple entry options.

The competition was first held in 2009 as part of the International Year of Natural Fibers celebration. The competition was held simultaneously in 10 countries including India, with the objective to develop a positive disposition toward cotton, especially amongst the youth.

It is one of the many popular outreach activities undertaken by CCI globally.