India Shares for a Better Tomorrow

A campaign by Smile Foundationand India Today Group to help end the hunger crisis

New Delhi, May 16, 2020: Smile Foundation, in a campaign supported by India Today Group, will be showcasing a series of capsulesfrom across India, highlighting stories of hope and courageof people who have been severely affected by the lockdown.

This 10-part series that will air on India Today Television hopes to encouragethe news audiences and affluent strata of the societyto positively contribute towards ration distribution through Smile Foundation’s campaign ‘India Shares.’

“Through this campaign our aim is to reach our goal of providing dry ration kits to 1.5 lakh families across 15 states. Since the onset of this pandemic, we have taken every possible measure to ensure that people severely affected by this lockdown are catered to. Not only have we worked on distributing ration and sanitary needs but also looked at providing tele-counseling and tele-consulting, as we are using an integrated approach to reach out to all our beneficiaries.” said Santanu Mishra, Co-Founder, and Executive Trustee, Smile Foundation.

“As we face this unprecedented crisis, our news channels are also playing an instrumental role in fighting the pandemic. While bringing our viewers the best on-ground coverage, world’s top experts, deep data intelligence and an extensive fact-checking unit, we also believe in driving change through positivity, hope and perseverance. Through this series we will bring you just that- inspiring stories of hope amidst a pandemic, showcasing lives of ordinary people and vulnerable communities who are braving the odds.” said Kalli Purie, Vice-Chairperson, India Today Group.

Smile Foundation’s initiative -‘India Shares’, which was started to combat hunger among its beneficiaries who are most vulnerable, is now running successfully with the contribution of supporters from all walks of life. The Smile Foundation has already covered 15 states inthe country through dry ration distribution program and has served about 5.42 million meals to over 60,000 underprivileged children and families so far. A survival kit typically includes: Rice, Dal, Salt, Oil, Sugar, Chilli Powder, Turmeric Powder, Dalia Flour, Liquid Handwash, Disinfectant Soaps, Masks, Sanitary Napkins and Biscuits (for children).

About Smile Foundation

Smile Foundation is a national level development organisation reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.

Website –

For media queries- Samridhi – +97177704663