HUL partners with Smile Foundation for education of underprivileged children
Hindustan Unilever Limited, India’s largest FMCG company, has joined hands with Smile Foundation. The FMCG giant in association with Tata Star Bazaar stores, have started a unique consumer promotion campaign – India’s Favorites – to promote the cause of education of underprivileged children. And Smile Foundation became the associate development organization for the India’s Favorites campaign.
This campaign spread across seven cities in India offered attractive discounts on specific units of leading brands of HUL namely, Brooke Bond Red Label, Kissan, Knorr, Kwality Walls, Clear, Dove, Vaseline, Axe, Surf and Vim. HUL committed to donate five percent of the sales proceeds from all these brands to support the education of underprivileged children.
The campaign was launched by HUL CEO & MD – Mr. Nitin Paranjpe, Trent CEO – Mr. Jamshed Daboo and Director Operations of Smile Foundation – Mr. Harish Nandan Sahay, in Mumbai.
HUL with a heritage of over 75 years in India touches the lives of two out of three Indians. HUL works to create a better future every day. While they believe in the power of their brands in improving the quality of people’s lives and in doing the right thing, they also consider the wider impact of their actions embedded as their value and a fundamental part of their being.
This partnership with HUL will support the Mission Education programme of Smile Foundation. Mission Education is a national level programme of Smile Foundation which focuses on basic education and healthcare of underprivileged children. Through the programme, Smile Foundation promotes universal education and creates the process required to streamline the underprivileged children into the mainstream schools in a more sustained manner. The programme currently has 12,550 direct beneficiaries in 60 centres across 19 states in the country.
Smile Foundation appreciates and acknowledges the social commitment of Hindustan Unilever Limited.
For more details on Mission Education please click here