Hindustan
Unilever Limited, India’s largest FMCG company, has
joined hands with Smile Foundation. The FMCG giant in association
with Tata Star Bazaar stores, have started a unique consumer
promotion campaign – India’s Favorites –
to promote the cause of education of underprivileged children.
And Smile Foundation became the associate development organization
for the India’s Favorites campaign.
This campaign spread across seven
cities in India offered attractive discounts on specific
units of leading brands of HUL namely, Brooke Bond Red Label,
Kissan, Knorr, Kwality Walls, Clear, Dove, Vaseline, Axe,
Surf and Vim. HUL committed to donate five percent of the
sales proceeds from all these brands to support the education
of underprivileged children. The campaign was launched by
HUL CEO & MD – Mr. Nitin Paranjpe, Trent CEO –
Mr. Jamshed Daboo and Director Operations of Smile Foundation
– Mr. Harish Nandan Sahay, in Mumbai.
HUL with a heritage of over 75
years in India touches the lives of two out of three Indians.
HUL works to create a better future every day. While they
believe in the power of their brands in improving the quality
of people’s lives and in doing the right thing, they
also consider the wider impact of their actions embedded
as their value and a fundamental part of their being.
This partnership with
HUL will support the Mission
Education programme of Smile Foundation. Mission
Education is a national level programme of Smile Foundation
which focuses on basic education and healthcare of underprivileged
children. Through the programme, Smile Foundation promotes
universal education and creates the process required to
streamline the underprivileged children into the mainstream
schools in a more sustained manner. The programme currently
has 12,550 direct beneficiaries in 60 centres across 19
states in the country.
Smile Foundation appreciates
and acknowledges the social commitment of Hindustan Unilever
Limited.
For more details on Mission
Education please click here
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 HUL
CEO Mr. Nitin Paranjpe, Trent CEO Mr. Jamshed Daboo &
Smile Foundation Director H.N.Sahay taking a look at the
products at the India's Favorites campaign
 HUL
CEO Mr. Nitin Paranjpe, Trent CEO Mr. Jamshed Daboo &
Smile Foundation Director H.N.Sahay with Smile kids at the
launch of India's Favorites campaign
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