Cause Related Marketing (CRM) can be understood as a strategic positioning and marketing tool which links a company or brand to a relevant social cause or issue for mutual benefit.

It is a strategic marketing activity – a way for a company to do well by doing good. Though it is distinct from sales promotions, corporate philanthropy, sponsorship, corporate Samaritan acts and public relations, it is often an amalgam of all such activities.

In addition, CRM plays a pivotal role in attracting today’s increasingly hard to please consumers, who like a company’s proven commitment to a worthy cause. Consumers these days prefer a brand that stands for something beyond just profits. And with CRM in your kitty you can ambitiously look at increased sales, visibility, consumer loyalty, better company image and positive media coverage.

Smile Foundation will be available at every stage to help you fine tune and glean the maximum out of your CRM programme and share our experience and findings with you.